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The Groop System                 Foundation


             1. Inception                          2. Execution                      3. Launch

Phase
             The Idea Phase                        Building It                       Release & Iterate

Challenges   1. Shiny object syndrome              1. Different languages and        1. Lack of launch (QA scripts) plans
             2. Brainstorming separately           interests                         2. Not knowing what to do next
             3. Not knowing users                  2. Lack of buy-in and consensus   3. No system to get user feedback
                                                   3. No clear user based script


Tools        1. Business Prioritization Workshop   1. The Groop Brief                1. QA Toolkit
             2. Brand Workshop                     2. The Groop Planning Kit         2. Launch Plan Toolkit
             3. User De鍖nition                     3. User Story Toolkit             3. User Testing Toolkit


Results      Purpose                               Motivation                        Con鍖dence
             Focus                                 Commitment                        Adoption
             Clear Priorities                      Clarity                           Learning
1. Inception                       2. Execution                             3. Launch

                                                                           1. Database Layer
                         1. User Stories
                                                                           2. Application Layer
                         2. Use Cases & Flows
                                                                           3. Presentation Layer     1. Bug Fixes
                         3. Sitemap
                                                                           4. Elements (CSS,         2. Analytics
                         4. Wireframes                                     Javascript, Flash etc.)
                                                                                                     3. Site Administration
                         5. Development Spec.                              5. Hosting Setup
                                                                                                     4. Multivariate Testing
                         6. Content Spec.                                  6. Q/A & Load Testing
                                                                                                     5. Marketing
                                                                                                     6. Partners
                             Information                                       Development
                             Architecture                                     (Front & Back)         7. Celebration


                                                        User
 Product De鍖nition
                                                     Experience                                        Launch & Iterate


                           Identity & Visual                                     Content
                               Design           1. Template Design               Creation
1. Brand De鍖nition
                                                2. User Interface
2. User Pro鍖ling
                                                                            1. Copywriting
                                                3. Front End Spec.
3. Business Priorities   1. Stylescape
                                                                            2. Imagery                                         1. Analysis
                                                4. Design Application
4. Competitive Audit     2. Identity System
                                                                            3. Videography                                     2. Usage Patterns
                                                5. User Testing
5. Story                 3. Typography
                                                                            4. Animation                                       3. Demographic Detail
                                                6. Product Revisions
6. Messaging             4. Iconography
                                                                            5. Editing                                         4. Feature Revision
                                                7. Marketing Strategy
7. Groop Brief           5. Color Palette
                                                                            6. Rights Clearances                               5. User Focus Groups
                         6. Style Guide
                                                                            7. Content Loading                                 6. Release Planning
                                                                                                                               7. Performance

More Related Content

The Groop Project Checklist

  • 1. The Groop System Foundation 1. Inception 2. Execution 3. Launch Phase The Idea Phase Building It Release & Iterate Challenges 1. Shiny object syndrome 1. Different languages and 1. Lack of launch (QA scripts) plans 2. Brainstorming separately interests 2. Not knowing what to do next 3. Not knowing users 2. Lack of buy-in and consensus 3. No system to get user feedback 3. No clear user based script Tools 1. Business Prioritization Workshop 1. The Groop Brief 1. QA Toolkit 2. Brand Workshop 2. The Groop Planning Kit 2. Launch Plan Toolkit 3. User De鍖nition 3. User Story Toolkit 3. User Testing Toolkit Results Purpose Motivation Con鍖dence Focus Commitment Adoption Clear Priorities Clarity Learning
  • 2. 1. Inception 2. Execution 3. Launch 1. Database Layer 1. User Stories 2. Application Layer 2. Use Cases & Flows 3. Presentation Layer 1. Bug Fixes 3. Sitemap 4. Elements (CSS, 2. Analytics 4. Wireframes Javascript, Flash etc.) 3. Site Administration 5. Development Spec. 5. Hosting Setup 4. Multivariate Testing 6. Content Spec. 6. Q/A & Load Testing 5. Marketing 6. Partners Information Development Architecture (Front & Back) 7. Celebration User Product De鍖nition Experience Launch & Iterate Identity & Visual Content Design 1. Template Design Creation 1. Brand De鍖nition 2. User Interface 2. User Pro鍖ling 1. Copywriting 3. Front End Spec. 3. Business Priorities 1. Stylescape 2. Imagery 1. Analysis 4. Design Application 4. Competitive Audit 2. Identity System 3. Videography 2. Usage Patterns 5. User Testing 5. Story 3. Typography 4. Animation 3. Demographic Detail 6. Product Revisions 6. Messaging 4. Iconography 5. Editing 4. Feature Revision 7. Marketing Strategy 7. Groop Brief 5. Color Palette 6. Rights Clearances 5. User Focus Groups 6. Style Guide 7. Content Loading 6. Release Planning 7. Performance