The document outlines the three phases of the Groop System Foundation: inception, execution, and launch. In the inception phase, challenges included not having a clear focus, brainstorming separately, and not understanding users. Tools like workshops helped define purpose, priorities, and user needs. In execution, building the system faced challenges like different languages/interests and lack of consensus, while tools like planning kits helped with motivation, clarity, and user stories. Launch challenges were lack of testing/feedback plans, with tools like testing kits building confidence and adoption but still needing more learning.
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The Groop Project Checklist
1. The Groop System Foundation
1. Inception 2. Execution 3. Launch
Phase
The Idea Phase Building It Release & Iterate
Challenges 1. Shiny object syndrome 1. Different languages and 1. Lack of launch (QA scripts) plans
2. Brainstorming separately interests 2. Not knowing what to do next
3. Not knowing users 2. Lack of buy-in and consensus 3. No system to get user feedback
3. No clear user based script
Tools 1. Business Prioritization Workshop 1. The Groop Brief 1. QA Toolkit
2. Brand Workshop 2. The Groop Planning Kit 2. Launch Plan Toolkit
3. User De鍖nition 3. User Story Toolkit 3. User Testing Toolkit
Results Purpose Motivation Con鍖dence
Focus Commitment Adoption
Clear Priorities Clarity Learning
2. 1. Inception 2. Execution 3. Launch
1. Database Layer
1. User Stories
2. Application Layer
2. Use Cases & Flows
3. Presentation Layer 1. Bug Fixes
3. Sitemap
4. Elements (CSS, 2. Analytics
4. Wireframes Javascript, Flash etc.)
3. Site Administration
5. Development Spec. 5. Hosting Setup
4. Multivariate Testing
6. Content Spec. 6. Q/A & Load Testing
5. Marketing
6. Partners
Information Development
Architecture (Front & Back) 7. Celebration
User
Product De鍖nition
Experience Launch & Iterate
Identity & Visual Content
Design 1. Template Design Creation
1. Brand De鍖nition
2. User Interface
2. User Pro鍖ling
1. Copywriting
3. Front End Spec.
3. Business Priorities 1. Stylescape
2. Imagery 1. Analysis
4. Design Application
4. Competitive Audit 2. Identity System
3. Videography 2. Usage Patterns
5. User Testing
5. Story 3. Typography
4. Animation 3. Demographic Detail
6. Product Revisions
6. Messaging 4. Iconography
5. Editing 4. Feature Revision
7. Marketing Strategy
7. Groop Brief 5. Color Palette
6. Rights Clearances 5. User Focus Groups
6. Style Guide
7. Content Loading 6. Release Planning
7. Performance