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THE HARD SELL OF
JULY 27TH, 2017
#HARDSELLDESIGN
THE HARD SELL OF
JULY 27TH, 2017
Doesnt looklike an S
Barely a G
Are you even
trying?
Can we make
it pop more?
BIGGER!
Its missing *something*to get my attention
Can we add a call-to-action?
BIGGER!
#HARDSELLDESIGN
DESIGN
T H E H A R D S E L L O F
JULY 27TH, 2017!!!!
LAST CHANCE!
BUY! BUY! BUY!
#HARDSELLDESIGN
THE HARD SELL OF
JULY 27TH, 2017
#HARDSELLDESIGN
James Cabrera
@jamescabrera
#HardSellDesign
#HARDSELLDESIGN
The Hard Sell Of Design
The Hard Sell Of Design
Me!
Rachel
Nabors Brad
Frost
REMOVE YOUR EGO
#HARDSELLDESIGN
#HARDSELLDESIGN
#HARDSELLDESIGN
#HARDSELLDESIGN
#HARDSELLDESIGN
Dont be dismissive of other
opinions or suggestions.
#HARDSELLDESIGN
Why do you think that?
#HARDSELLDESIGN
Credit: Re鍖nery29 Photo Team
#HARDSELLDESIGN
PROPERLY DEFINE SUCCESS
#HARDSELLDESIGN
The Hard Sell Of Design
Retention (App Opens per week)
Completion Rate (# of 際際滷s reached)
#HARDSELLDESIGN
The Hard Sell Of Design
#HARDSELLDESIGN
#HARDSELLDESIGN
TEACH & EDUCATE YOUR PEERS
#HARDSELLDESIGN
The Hard Sell Of Design
UX vs. UI Design
Qualitative vs. Quantitative Testing
Perceived Performance
Decision Fatigue
Dark Patterns
#HARDSELLDESIGN
#HARDSELLDESIGN
The Hard Sell Of Design
TALK MONEY
#HARDSELLDESIGN
Describe Returns
#HARDSELLDESIGN
Describe Costs
#HARDSELLDESIGN
The Hard Sell Of Design
The Hard Sell Of Design
JUST DO IT
#HARDSELLDESIGN
The Hard Sell Of Design
#HARDSELLDESIGN
#HARDSELLDESIGN
#HARDSELLDESIGN
#HARDSELLDESIGN
Remove Your Ego
Properly De鍖ne Success
Teach & Educate
Talk Money
Just Do It
#HARDSELLDESIGN
Dont Get Complacent
#HARDSELLDESIGN
Do Good Design
#HARDSELLDESIGN
Thank You!
James Cabrera
@jamescabrera
Modular Design
Frameworks
#HARDSELLDESIGN

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The Hard Sell Of Design