The document discusses strategies for effective "hard sell" design. It emphasizes removing ego, properly defining success metrics, educating peers, discussing financial considerations openly, taking action, avoiding complacency, prioritizing good design, and thanking audiences. A recurring theme is using larger, attention-grabbing designs with clear calls to action to promote products or ideas.
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2. THE HARD SELL OF
JULY 27TH, 2017
Doesnt looklike an S
Barely a G
Are you even
trying?
Can we make
it pop more?
BIGGER!
Its missing *something*to get my attention
Can we add a call-to-action?
BIGGER!
#HARDSELLDESIGN
3. DESIGN
T H E H A R D S E L L O F
JULY 27TH, 2017!!!!
LAST CHANCE!
BUY! BUY! BUY!
#HARDSELLDESIGN