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The hat workshop (Deasign + Ikra)

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AnnaGullstrand

In June 2011 digital agency Deasign had a workshop about Appvertizing together with the students of IKRA. Since we put our post-it-notes in a hat this workshop is known as the "Hat-Workshop".

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?§¡?§á?§á?§Ó?§Ö?§â¨°§ä¨¤§Ñ¨¦§Û?§Ù¨¨§Ú¨ª§ß?§Ô + The Hat Workshop Anna Gullstrand, CEO, Deasign www.deasign.ru
?§¡?§±?§±- ?§£?§¦?§²?§´?§¡?§«?§©?§ª?§¯?§¤ ?§®¨¤§Ñ?§â¨º§Ü?§Ö¨°§ä¨¨§Ú¨ª§ß?§Ô ¡Â§é?§Ö?§â?§Ö?§Ù ?§ã?§à¨¢§Ò?§ã¨°§ä?§Ó?§Ö¨ª§ß¨ª§ß?§í?§Ö ?§á?§â¨¨§Ú?§Ý?§à?§Ø?§Ö¨ª§ß¨¨§Ú?§ñ. ?§ª¨ª§ß?§ã¨¤§Ñ¨¦§Û¨°§ä?§í ¨¨§Ú ¨º§Ü?§Ö¨¦§Û?§ã?§í www.deasign.ru
?§¬?§¡?§¨?§¥?§½?§« ?§±?§Á?§´?§½?§« ?§´?§¦?§­?§¦?§¶?§°?§¯ ?§£ ?§²?§°?§³?§³?§ª?§ª ¡ª?3G-?§³?§®?§¡?§²?§´?§¶?§°?§¯ 21.2% 21 000 000 ?§ê¨°§ä. * §³§â§Ö§Õ§Ú §Ñ§Ü§ä§Ú§Ó§ß§í§ç §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û. §¥§Ñ§ß§ß§í§Ö MForum Analytics, 2010 www.deasign.ru
?§ª?§© ?§¯?§ª?§· ?§®?§ª?§¯?§ª?§®?§µ?§® ?§±?§°?§­?§°?§£?§ª?§¯?§¡ ¡ª ?§³ ?§¢?§°?§­?§¾?§º?§ª?§®?§ª ?§³?§¦?§¯?§³?§°?§²?§¯?§½?§®?§ª +300% ?§¿?§¬?§²?§¡?§¯?§¡?§®?§ª ?§á?§â?§à?§Õ¨¤§Ñ?§Ø ?§Ù¨¤§Ñ ?§Ô?§à?§Õ 11 930 000 ?§ê¨°§ä¨®§å¨º§Ü ?§Ó 2010 * §¥§Ñ§ß§ß§í§Ö MForum Analytics, 2011 www.deasign.ru
??§®?§¡?§³?§´-?§·?§¿?§£? ?§³?§¦?§¤?§°?§¥?§¯?§Á ??§®?§¡?§³?§´-?§·?§¿?§£? ?§©?§¡?§£?§´?§²?§¡ ?§±?§²?§ª?§Á?§´?§¯?§½?§« ?§¯?§¡ ?§£?§ª?§¥, ?§°?§¢?§¯?§°?§£?§­?§Á?§¦?§®?§½?§«, ?§²?§¦?§­?§¦?§£?§¡?§¯?§´?§¯?§½?§« ?§£?§¦?§¢-?§³?§¡?§«?§´. www.deasign.ru
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FREE PAID 1. Facebook Social Service Network 1. Doodle Jump Game 2. Pandora Entertainment (Music) 2. Tap Tap Revenge 3 Game 3. Google Mobile App Service/Utility (Google) 3. Pocket God Game 4. Shazam Service/Utility (Music) 4. Angry Birds Game IPHONE 5. Movies by Flixster Entertainment (movies) 5. Tap Tap Revenge 2.6 Game 6. The Weather Channel Service/Utility (Weather) 6. Bejeweled 2 + Blitz Game 7. Google Earth Service/Utility (Map) 7. Traffic Rush Game 8. Bump Social Service Network 8. Tap Tap Revenge Classic Game 9. Skype Communication Service 9. AppBox Pro Alarm Service/Utility (Alarm clock) 10. Paper Toss Game (Throwing paper) 10. Flight Control Game 1. Pandora Entertainment (Music) 1. SoundHound Service/Utility (Music) 2. Google Mobile App Service/Utility (Google) 2. StickWars Game 3. Movies by Flixster Entertainment (Movies) 3. FlightTrack Service/Utility (Travelling) 4. Google Earth Service/Utility (Google) 4. Backbreaker Football Game 5. Yelp Service/Utility (Reviews) 5. Calorie Tracker Service/Utility (Weight) IPAD 6. Fandango Movies Entertainment (movies) 6. BlocksClassic Game 7. Remote Service/Utility (Remote control) 7. iFart Mobile Entertainment (sounds) 8. iBooks Books 8. GoodReader for iPad Books (pdf renderrer) 9. Bible Books 9. Cro-Mag Rally Game 10. Solitaire Game (Solitaire) 10. Ambiance Service/Utility (Relaxing Sounds) *?§³?§¡?§®?§½?§¦ ?§±?§°?§±?§µ?§­?§Á?§²?§¯?§½?§¦ ?§±?§²?§ª?§­?§°?§¨?§¦?§¯?§ª?§Á ?§³ ?§®?§°?§®?§¦?§¯?§´?§¡ ?§°?§´?§¬?§²?§½?§´?§ª?§Á APPLE APPSTORE ?§£ 2008 www.deasign.ru
?§¬¨¤§Ñ¨º§Ü¨®§å?§ð ?§è?§Ö¨ª§ß¨ª§ß?§à?§ã¨°§ä¨¹§î ?§Ó?§í ¨¬§Þ?§à?§Ø?§Ö¨°§ä?§Ö ?§ã?§à?§Ù?§Õ¨¤§Ñ¨°§ä¨¹§î ?§Õ?§Ý?§ñ ?§ã?§Ó?§à?§Ö¨¦§Û ?§è?§Ö?§Ý?§Ö?§Ó?§à¨¦§Û ¨¤§Ñ¨®§å?§Õ¨¨§Ú¨°§ä?§à?§â¨¨§Ú¨¨§Ú? www.deasign.ru
WORKSHOP!
YOUR DREAM BRAND? Write it on a note. Fold the note. Put it in the hat.
A TARGET AUDIENCE. Write it on a note. Fold the note. Put it in the hat.
TECHNIQUES IN THE SMART PHONE. Write it on a note. Fold the note. GPS RECORDING SOUND VIDEO CONNECTION WITH FACEBOOK CAMERA MMS SMS MORE? CALLING
YOUR MISSION: 15 min Target group + technique = idea nr 1 15 min Brand + technique = idea nr 2 10 min Make 2 ¡±elevator pitches¡± 15 min Presentation and feedback
?§³?§±?§¡?§³?§ª?§¢?§°!

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The hat workshop (Deasign + Ikra)

  • 1. ?§¡?§á?§á?§Ó?§Ö?§â¨°§ä¨¤§Ñ¨¦§Û?§Ù¨¨§Ú¨ª§ß?§Ô + The Hat Workshop Anna Gullstrand, CEO, Deasign www.deasign.ru
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  • 7. ?§¡?§±?§±?§£?§¦?§²?§´?§¡?§«?§©?§ª?§¯?§¤ ?§¢?§²?§¿?§¯?§¥ ? ?§¸?§Ö?§Ý?§Ö?§Ó¨¤§Ñ?§ñ ¨¤§Ñ¨®§å?§Õ¨¨§Ú¨°§ä?§à?§â¨¨§Ú?§ñ + ?§¢?§â?§ï¨ª§ß?§Õ + ?§²?§Ö?§Ý?§Ö?§Ó¨¤§Ñ¨ª§ß¨°§ä¨ª§ß?§í¨¦§Û ¨º§Ü?§à¨ª§ß¨°§ä?§Ö¨ª§ß¨°§ä/¨¨§Ú?§Õ?§Ö¨¨§Ú + ?§µ?§ã¨°§ä?§â?§à¨¦§Û?§ã¨°§ä?§Ó?§à www.deasign.ru
  • 8. ?§³?§¯?§¡¡Á§¹?§¡?§­?§¡ ?§°?§´?§£?§¦?§´?§¾?§´?§¦: 1 ?§±?§°¡Á§¹?§¦?§®?§µ ?§£?§½ ?§¿?§´?§° ?§¥?§¦?§­?§¡?§¦?§´?§¦? 2 ?§¬?§¡?§¬?§°?§£?§½ ?§£?§¡?§º?§ª ?§¸?§¦?§­?§ª? 3 ?§¬?§¡?§¬?§°?§£?§½ ?§ª?§¯?§³?§¡?§«?§´?§½ ?§¸?§¦?§­?§¦?§£?§°?§« ?§¡?§µ?§¥?§ª?§´?§°?§²?§ª?§ª? ?§¬?§¡?§¬ ?§°?§¯?§¡ ?§³?§£?§Á?§©?§¡?§¯?§¡ ?§³ ?§£?§¡?§º?§ª?§® ?§±?§²?§°?§¥?§µ?§¬?§´?§°?§®/?§¢?§²?§¿?§¯?§¥?§°?§®? 4 ¡Á§¹?§´?§° ?§¸?§¦?§¯?§¯?§° ?§¥?§­?§Á ?§£?§¡?§º?§¦?§« ?§¸?§¦?§­?§¦?§£?§°?§« ?§¡?§µ?§¥?§ª?§´?§°?§²?§ª?§ª? 5 ?§¬?§¡?§¬ ?§°?§¯?§ª ?§µ?§©?§¯?§¡?§À?§´ ?§° ?§£?§¡?§º?§¦?§® ?§±?§²?§ª?§­?§°?§¨?§¦?§¯?§ª?§ª? www.deasign.ru
  • 9. ?§¢?§í¨°§ä?§à?§Ó?§à¨¦§Û ?§´?§ñ?§Ô¨¤§Ñ ¨ª§ß¨¤§Ñ?§â?§è¨¨§Ú?§ã?§ã¨¨§Ú?§Ù¨¬§Þ ¨º§Ü ?§â¨¤§Ñ?§Ù?§Ó?§Ý?§Ö¡Â§é?§Ö¨ª§ß¨¨§Ú?§ñ¨¬§Þ §£ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ §Ý§ð§Õ§Ú §£ §á§à§Ó§ã§Ö§Õ§ß§Ö§Ó§ß§à§Û §Ø§Ú§Ù§ß§Ú §Ý§ð§Õ§Ú ¡Á§¹?§´?§° ?§¥?§£?§ª?§¨?§¦?§´ §á§à§Ü§Ñ§Ù§í§Ó§Ñ§ð§ä §ã§Ö§Ò§ñ §ã §Ý§å§é§ê§Ö§Û §Ó§ã§Ö§Ô§Õ§Ñ §Ú§ë§å§ä §ß§à§Ó§à§Ö, §Ó§Ö§ã§Ö§Ý§à§Ö §Ú §ã§ä§à§â§à§ß§í, §Õ§Ö§Þ§à§ß§ã§ä§â§Ú§â§å§ñ §ß§Ö §ß§Ö§à§Ò§í§é§ß§à§Ö. §ª§ß§à§Û §Ü§à§ß§ä§Ö§ß§ä §â§Ö§Ñ§Ý§î§ß§í§ç §ã§Ö§Ò§ñ, §Ñ §ä§à, §Ü§Ñ§Ü §Ù§Ñ§Ò§í§Ó§Ñ§Ö§ä§ã§ñ §Ú§Ý§Ú §Ú§Ô§ß§à§â§Ú§â§å§Ö§ä§ã§ñ §ç§à§ä§Ö§Ý§à§ã§î §Ò§í §Ó§í§Ô§Ý§ñ§Õ§Ö§ä§î ¡ª §Þ§Ñ§ã§ã§à§Ó§í§Þ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Þ; ?§±?§°?§­?§¾?§©?§°?§£?§¡?§´?§¦?§­?§¦?§®: §å§Þ§ß§Ö§Ö, §à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§ß§Ö§Ö, §â§Ñ§Ù§Ó§Ý§Ö§é§Ö§ß§Ú§ñ §Ñ§Ü§ä§å§Ñ§Ý§î§ß§í §Ü§â§Ñ§ã§Ú§Ó§Ö§Ö §Ó§ã§Ö§Ô§Õ§Ñ. ?§µ?§¯?§ª?§£?§¦?§²?§³?§¡?§­?§¾?§¯?§½?§¦ ?§°?§´?§£?§¦?§´?§½ ?§±?§à¨°§ä?§â?§Ö¨¢§Ò¨ª§ß?§à?§ã¨°§ä¨¹§î ?§¥?§Ö?§æ¨¨§Ú?§è¨¨§Ú¨°§ä ?§Ó ?§â¨®§å¨º§Ü?§à?§Ó?§à?§Õ?§ã¨°§ä?§Ó?§Ö ?§¨¨¤§Ñ?§Ø?§Õ¨¤§Ñ ?§à¨¢§Ò¨´§ë?§Ö¨ª§ß¨¨§Ú?§ñ ?§Ó?§â?§Ö¨¬§Þ?§Ö¨ª§ß¨¨§Ú §ª§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§Ñ§ñ §³§ä§Ú§Þ§å§Ý§à§Ó §Þ§ß§à§Ô§à, §Ó§â§Ö§Þ§Ö§ß§Ú §á§Ö§â§Ö§Ô§â§å§Ù§Ü§Ñ §ß§Ñ§â§Ñ§ã§ä§Ñ§Ö§ä. §­§ð§Õ§Ú §Ú§ã§á§à§Ý§î§Ù§å§ð§ä §Þ§Ñ§Ý§à, §Ü§à§ß§Ü§å§â§Ö§ß§è§Ú§ñ §³§à§è§Ú§Ñ§Ý§î§ß§í§Ö §ã§Ö§ä§Ú §Ú §ã§à§è§Ú§Ñ§Ý§î§ß§í§Ö §Þ§Ö§Õ§Ú§Ñ §Õ§Ý§ñ §ä§à§Ô§à, §Ù§Ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö §Ó§í§ã§à§Ü§Ñ. §â§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú §á§à§Þ§à§Ô§Ñ§ð§ä §é§ä§à§Ò§í §Õ§Ö§Ý§Ú§ä§î§ã§ñ §£§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §Õ§à§Ý§Ø§ß§à §Ó§í§Ò§Ú§â§Ñ§ä§î §ä§à, §é§ä§à §Ü§Ñ§Ø§Ö§ä§ã§ñ §ã§à§Ò§ã§ä§Ó§Ö§ß§ß§í§Þ §à§á§í§ä§à§Þ §Ò§í§ä§î §á§â§à§ã§ä§í§Þ §â§Ö§Ý§Ö§Ó§Ñ§ß§ä§ß§í§Þ, §á§à§Ý§Ö§Ù§ß§í§Þ §Ú §á§Ö§â§Ö§Ø§Ú§Ó§Ñ§ß§Ú§ñ§Þ§Ú ¡ª §Ú §Ò§í§ã§ä§â§í§Þ §Ú §Ú§ß§ä§Ö§â§Ö§ã§ß§í§Þ. §Ú §à§Ò§ã§å§Ø§Õ§Ñ§ä§î §Ú§ç §ã §Õ§â§å§Ô§Ú§Þ§Ú. §±§â§à§è§Ö§ã§ã §Ó§Ñ§Ø§ß§Ö§Ö §ã§à§Õ§Ö§â§Ø§Ñ§ß§Ú§ñ. Medium is the mesage. www.deasign.ru
  • 10. FREE PAID 1. Facebook Social Service Network 1. Doodle Jump Game 2. Pandora Entertainment (Music) 2. Tap Tap Revenge 3 Game 3. Google Mobile App Service/Utility (Google) 3. Pocket God Game 4. Shazam Service/Utility (Music) 4. Angry Birds Game IPHONE 5. Movies by Flixster Entertainment (movies) 5. Tap Tap Revenge 2.6 Game 6. The Weather Channel Service/Utility (Weather) 6. Bejeweled 2 + Blitz Game 7. Google Earth Service/Utility (Map) 7. Traffic Rush Game 8. Bump Social Service Network 8. Tap Tap Revenge Classic Game 9. Skype Communication Service 9. AppBox Pro Alarm Service/Utility (Alarm clock) 10. Paper Toss Game (Throwing paper) 10. Flight Control Game 1. Pandora Entertainment (Music) 1. SoundHound Service/Utility (Music) 2. Google Mobile App Service/Utility (Google) 2. StickWars Game 3. Movies by Flixster Entertainment (Movies) 3. FlightTrack Service/Utility (Travelling) 4. Google Earth Service/Utility (Google) 4. Backbreaker Football Game 5. Yelp Service/Utility (Reviews) 5. Calorie Tracker Service/Utility (Weight) IPAD 6. Fandango Movies Entertainment (movies) 6. BlocksClassic Game 7. Remote Service/Utility (Remote control) 7. iFart Mobile Entertainment (sounds) 8. iBooks Books 8. GoodReader for iPad Books (pdf renderrer) 9. Bible Books 9. Cro-Mag Rally Game 10. Solitaire Game (Solitaire) 10. Ambiance Service/Utility (Relaxing Sounds) *?§³?§¡?§®?§½?§¦ ?§±?§°?§±?§µ?§­?§Á?§²?§¯?§½?§¦ ?§±?§²?§ª?§­?§°?§¨?§¦?§¯?§ª?§Á ?§³ ?§®?§°?§®?§¦?§¯?§´?§¡ ?§°?§´?§¬?§²?§½?§´?§ª?§Á APPLE APPSTORE ?§£ 2008 www.deasign.ru
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  • 13. YOUR DREAM BRAND? Write it on a note. Fold the note. Put it in the hat.
  • 14. A TARGET AUDIENCE. Write it on a note. Fold the note. Put it in the hat.
  • 15. TECHNIQUES IN THE SMART PHONE. Write it on a note. Fold the note. GPS RECORDING SOUND VIDEO CONNECTION WITH FACEBOOK CAMERA MMS SMS MORE? CALLING
  • 16. YOUR MISSION: 15 min Target group + technique = idea nr 1 15 min Brand + technique = idea nr 2 10 min Make 2 ¡±elevator pitches¡± 15 min Presentation and feedback