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icelab-inSpa
Cold Sauna for Whole Body Cryo Treatment

? Zimmer MedizinSysteme GmbH
Plus vs. Minus 110 °C
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80 years ago, many people
thought, going into a Finish
sauna at +110 °C can not be
survived!
Today, some people may
think you will freeze in
icelab -110 °C!

Plus vs. Minus 110 °C
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Normal Sauna costs money,
Cold Sauna makes money!
Normal Sauna you must have,
Cold Sauna differentiates you!
Normal Sauna is wellness,
Cold Sauna is wellness, medical wellness and sports!
Normal Sauna has a effect,
Cold Sauna has a effect you
feel immediately!

Markets / Treatment / Internet
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icelab-MEDICAL icelab-inSports icelab-inSpa CryoVip -85 °C
? Rheumatism
? Pain
? Skin
? Stress
? Fatigue
? Sleep
? Pre/Post
operative
? Rehabilitation
? Regeneration
? Prevention
? Performance
? Pain Mgt.
? Stress
? Rehabilitation
? Improved motor
activity &
coordination
? Free mind, fresh
body.
? Stress less
? Reduction of
daily burdens
? Motivator
? Medical
Wellness
? Sports ‘n Spa
www.wholebody-cryotherapy.com www.comming-soon.com www.cold-sauna.com
Product only for
Private-Spa!

? Zimmer MedizinSysteme GmbH 5
The Cold-Sauna – icelab -110 °C
? Triple cold cascade
? Low energy
consumption
? Most advanced and long
proved technology
Healthness – Energy - Prevention
? Immediate short term, long
term effect after series
? Single, Couple, up to 4
? Pure whole body coolness
or treatment packages

The Cold-Sauna – icelab -110 °C
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Temperature levels & effectiveness
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-160 °C effective, but
unnecessary
-110 °C therapeutically
to necessary
-100 °C levels
-80 °C therapeutically
to effect
-60 °C not proven

Treatment Conditions
? Chambers: 2- or 3-chamber system
(-10 °C, -60 °C, -110 °C)
? Treatment temperature: -110 °C to -115 °C
? Treatment frequency: 1 – 3 treatments / day
? Exposure duration: 1,5 – 3 minutes
? Number of exposures: depending on aim
Medical, normally 20 – 40
? Clothing: bathing suit
? Protection: acra protection
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Three chambers version of icelab -110 °C
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? Less energy
? Less icing & snow
? Virtually no fog
? Very stable
temperatures
? The right solution,
for professional users that calculate a fluent and ongoing
business. Most advanced technology, with HRS to warm up
pool water, extremely sustainable (since 19 years not one
product that is not still in use for technical reasons).

Acra Protection
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Active Components
? Relieves pain
? Inflammation inhibition, immunomodulation
? Effect on skeletal musculature (regulation of tone,
improvement in circulation and metabolism,
modification of neural activation)
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Active Components
? Improves the use and range-of-motion of affected
joints and muscles
? Reduces / eliminates the itching and diminishes the
skin changes associated with certain types of
dermatitis.
? Regulation of the central activity level, psycho-
physical performance enhancement, improvement of
well being.
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icelab-MEDICAL
For further information please visit
our homepage:
www.wholebody-cryotherapy.com
We recommend the book ?Power
from the Cold“ by Prof. Winfried
Papenfu?
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Power and performance inSports
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Power and performance inSports
The book ?Cold Application in Training & Competition: …“ of
Prof. Dr. Sandra ?ckert gives a perfect overview on the effect
of warm and cold treatments in sports. Examined was inter
alia pre-cooling influence of icelab -110°C on:
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? Cyclic speed
? Acyclic speed
? Isokinetic cyclic maximum force
? Improvement of endurance
? Various physiological parameters (aerobic energy
metabolism, blood / oxigen supply, heart rate, heart rate
variability HVR ...)

Resultats
Whole body cold air application at minus 110 ° C was
compared with other cooling methods:
? Highest increase in performance
? Sustainable economizing effect on core body temperature
? Reducing skin temperature
? Reduction in heart rate
? Decreasing blood lactate (mmol / l)
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inSports Medical
Pain elimination, prevention of development of pain memory
and accelerated reduction of inflammation, resulting in:
? timely elimination of reflexive muscular inactivation
? prevention of longer pain- and inflammation – induced
restriction in mobility of the afflicted joints
? improvement in local muscular perfusion and with that
muscular metabolism
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inSports Medical
? improved recruitment of motor units
? decrease in defects in proprioception
? prevention of atrophies in the muscle and in the
collagenous connective tissue
? reduction in the risk of subsequent injuries
? reduction of convalescence periods / periods away from
training
Psychological equilibrium and regulation of sleep behaviour
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Wellness Treatment
? Free Mind & fresh body
? Relaxing, liberating & inspiring
? Psychological & physiological prophylaxis & equilibration
? Regeneration & stress relief
? Improvement of motivation
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It‘s really cool Man!
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icealb-inSpa: variables of business model
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One has to make a good plan from the beginning to be
successful, main points:
? exact definition of all targeted users incl. possible
collaborations / co-operations
? adequate diversified targeted communication
? adequate communication skills of staff (also not directly
involved once!), best already before opening
? pricing not to low, indirectly you can always lower the
pricing but it is hard to get it up again
? big variety of offers focusing target groups

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? Single, couple, group treatment with up to 4 clients
? Combined with other treatments or activities: sport
packages, wellness packages, combination with physical
therapy, physiotherapy, aesthetic treatments…
(Include the treatment as ad-on, which allows you to
charge more for the package and distinguish your
offer.)
? Combined with hotel stay (weekend, week, dozen,
double-week) / with entrance to local special happening,
attraction a.s.o. serves for internal promotion / external
fishing of potential clients and marketing!

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? Combined with 3rd parties memberships ... internal
promotion / external fishing (for being member of club XY
you get 1 x icelab per X free)
? Include it in offers for group activities: e.g. before aerobic
class, after hiking excursions ... (the treatment lasts only
up to 3min., says even bigger groups can be served in a
reasonable time!) icelab-Zumba, icelab-Yoga…
? Cooperation with interest groups (associations, clubs,
institutions, practitioners...), sharing models, renting
models, special offers, participation models...

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? Make in a second step time dependent offers: day, week,
month...
? Number dependent offers: trial, 10 sessions, 30 sessions
(valid till?!)

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Always take into consideration, that your operations costs do
not vary to much if you do 20 treatment rounds a day, 50 or
100!
You should be at least in the beginning very generous, you
inform your guests and make the treatment more popular!
Be very cautious with pricing...
list price must be high enough to let
others participate...

Differentiation & Marketing
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You get a distinguished offer that grants real benefits to your
clients – make it your USP:
? Viral marketing is assured (everybody who enjoyed it
once, will talk about the icelab-experience with friends,
family and colleagues)
? Media awareness is attained easily // try to share this
benefit with other companies making an event using your
icelab to convert it in even more media awareness (e.g.
Management seminar for top management of XY
including icelab session as high light ...) this wheel shall
be invented every quarter newly!

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? Cross Selling: for people with indications it is a strong
incentive to come again and to stay longer at the hotel
(long term effects are obtained only with serial
applications: e.g. chronic pain ideally 10 to 15 days with
two sessions per day)
? Think about special values added: photo service after
icelab -110 °C (free to email -> photo competition?)

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There are a lot more things to say.
Every business is different, with
a distinguished offer. icelab -110 °C
is unique, the way of integrating it in
your business model open a vast
variety of possibilities.
Let the sun rise in your business, make your customers feel
younger, healthier and more beautiful providing them
warmth from inside!

icelab since 19 years
There is not one icelab out of service due to technical
reasons.
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Thanks a lot
for your attention!
www.cold-sauna.com

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