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This document outlines the 10 fundamental steps to developing a brand: 1) having a big idea, 2) researching the market and testing the idea, 3) creating a minimum viable product, 4) getting feedback through networking, 5) identifying unique selling points, 6) developing the brand story, 7) setting objectives and goals, 8) establishing the brand name, position and identity, 9) using digital and social media, and 10) launching to press. It also provides contact information for The House, a branding agency in London.Read less