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The Human Side
of UX Design
@jamesarcher | WordCamp Toronto
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
Design =
Empathy
(not the actual screen)
The Human Side of UX Design (WordCamp Toronto)
Design is a process,
not a skill set
The Human Side of UX Design (WordCamp Toronto)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)
Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)
Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
0
12.5
25
37.5
50
Before After
$
$$$$$
The Human Side of UX Design (WordCamp Toronto)
Functionality
Intuitiveness
Functionality
Intuitiveness
Functionality
Efficiency
Intuitiveness
Comfort
Functionality
Efficiency
Intuitiveness
Comfort
Functionality
Efficiency
Delight
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
Detektor
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
Design =
Empathy
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
The Human Side of UX Design (WordCamp Toronto)
Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)
@jamesarcher
jamesarcher.me
james@jamesarcher.me
@fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me
@crowdfavorite | crowdfavorite.com
@fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me
Thanks.

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The Human Side of UX Design (WordCamp Toronto)