The i pad
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The iPad is a complete mobile computing device that allows users to browse the web, check and send email, edit and share photos, watch videos, play music, read eBooks, and play games. Over 3 million iPad units were sold in the first 80 days after its debut in April 2010. The iPad appeals most to affluent consumers between the ages of 30-54, especially males aged 35-44. Magazine publishers are seeing much more online readership and downloads of their iPad editions compared to print, as the iPad allows for interactive features not possible in print.
The i pad
- 1. The iPad
- 2. iPad = Complete mobile computing device ? Browse the web ? Check and send emails ? Edit and share photos ? Watch videos in HD ? Play music ? Read eBooks ? Play games ? Etc.
- 3. TECHNICAL DETAILS ? Height: 9.56 inches ? Width: 7.47 inches ? Depth: .5 inch ? Weight: 1.5 pounds ? Starting price: $499
- 4. TIMELINE
- 5. TIMELINE ? April 3, 2010: Debut ¨C 300,000 WiFi iPads sold on first day ? April 8: 450,000 iPads sold so far ¨C 3.5 million iPad Apps and 600,000 iBooks downloaded ? April 10: 500,000 iPad units sold in first week ? May 3: 1,000,000 iPad units sold ? May 31: 2,000,000 iPad units sold ? June 21: 3,000,000 iPad units sold (in 80 days)
- 6. WHAT DO NUMBERS MEAN? ? iPad is on track to become the world¡¯s most popular mobile device. ¨C Morgan Stanley projects sales of 16 million units in the first year alone. ? In latest quarter (April to June), the iPad generated $2.17 billion in revenues. ¨C This is 14% of Apple¡¯s total income for that period.
- 7. DEMOGRAPHICS OF iPAD USERS ? Most users are from the 30 ¨C 54 age range. ¨C Peak in the 35 ¨C 44 age group ? Yahoo found that males outnumber females 2:1 ? Income levels are more likely to be affluent consumers with solid wealth and strong incomes.
- 8. But really¡WHO is using these?
- 9. For one¡MAGAZINE READERS WEB BASED MAGAZINE VIEWING GQ.com: 3.8 minutes average/per month Vanityfair.com: 2.1 minutes average/per month iPAD APPS ONLINE BROWSING 60 minutes of online browsing
- 10. Most dramatic example: WIRED ? Monthly newsstand average: 82,000 copies ? Newsstand price: $4.99 ? Initial iPad (app) edition: $4.99 ? Subsequent issues: $3.99 ? First iPad edition: 24,000 downloads in 24 hours ? 66,000 within two weeks ? Wired¡¯s iPad edition predicted to surpass print edition in second half of 2010.
- 11. What do these iPad editions offer that print cannot? LET¡¯S TAKE A LOOK AT THE FEATURES