This research focusses on the cross-cultural usages of 360 feedback. The slides are used @Eawop 2011.
1 of 28
Downloaded 10 times
More Related Content
The impact of culture on 360 feedback
1. Taking a closer look at the impact of culture on
Multi Rater Feedback
PhD Student Copromotor
Jouko van Aggelen, MsC Josje Dikkers, PhD
Managing Consultant Cubiks VU University Amsterdam
Jouko.vanaggelen@cubiks.com jdikkers@feweb.vu.nl
Promotor
Copromotor
Prof. Paul G.W. Jansen, PhD, Rob Feltham, PhD,
VU University Amsterdam Director IPT Cubiks
pjansen@feweb.vu.nl Rob.Feltham@cubiks.com
2. Content
Introduction, theoretical background
Hypothesis
Research method
Results & Discussion
Next steps, questions & suggestions
3. Introduction
For many organizations it has become common practice to use
some kind of Multi Rater Feedback.
As these instruments gain popularity around the world the
resulting need to conduct multisource research across and within
different countries intensifies. (Atwater, Brett, & Charles, 2007;
Atwater, Waldman, Ostroff, Robie, & Johnson, 2005; Brutus,
Leslie, & McDonald-Mann, 2001).
Although research has shed some light on the phenomenon, its
use in a cross-cultural environment is less explored. This is even
more relevant when one realizes the impact they can have on
individuals
4. Introduction
This current research combines my daily life as a consultant
(working for multinational organisations) with a more scientifically
grounded approach.
I would like to share some first results and collect your feedback
and suggestions.
5. MRF
Three-hundred-and-sixty degrees feedback was first used (and
detonated as a trademark!) by the American Consultancy Firm
Teams inc. in 1985 (e.g. Jansen and Vloerbergs, 1998).
It was Jack Welch who started the glory days of this method in
1994.
Definition: A process whereby raters from multiple
perspectives rate a subjects performance (Zimmerman,
Mount & Goff III, 2008, p. 123)
6. Cross-cultural usage of MRF
People from different groups, or cultures have a different way of
acting and performing (Kruger & Roodt (2003).
Contextual differences have a greater influence on employees
receptiveness than personality. One of the most impactful
contextual differences can be national culture (Funderburg &
Levy,1997)
MRF ratings are based upon interpersonal interactions and shared
feedback (Atwater et all 2009).
These processes, interaction and the sharing of feedback, are
highly influenced by culture (Ashford, 1989, Varela & Premeaux,
2008)
7. Some examples of previous research
findings
Gillespie (2005): Employees from different countries and cultures, working
for the same multinational, interpreted and responded differently to the same
MRF questionnaire.
Shipper, Hoffman and Totondo (2007): MRF has the most effect (gaining
actionable knowledge out of the process) in individualistic and low power
distance cultures.
Varela and Premeaux (2008): The discrepancy between peer- and self-
ratings was the least and direct reports gave the highest ratings to their
bosses in high collectivistic and high power distance cultures.
Atwater, Wang, Smither and Fleenor (2009): High assertiveness and Power
Distance seems to stimulate the relationship (= low discrepancy) between
self and reports and between self and peer ratings.
Gentry, Yip, & Hannum, (2010): The discrepancy seems to be wider in high
power and individualistic cultures, mainly due to the subjects self-ratings,
not the ratings of others.
8. Hofstedes culture typology
One of the most popular and most used classifications of cultural
differences (Atwater, Waldman, Ostroff, Robie & Johnson, 2005,
Shipper, F. Hoffman, R.C. & Totondo 2007)
An accepted way to study cultural differences.
Hofstedes dimensions (1980, 2002, 2010)
Power Distance: The distribution of power by nature.
Identity: Individual freedom vs. focus on the collective, group harmony.
Gender: A caring Feminine attitude vs. an assertive Masculine one.
Truth. Tolerance for ambiguity and uncertainty vs. uncertainty avoidant
Long term vs. short term orientation.
Indulgence vs. Restrain
9. Focus of this study
Moderating role of culture on with respect to three of Hofstedes
cultural Dimensions: Power Distance, Identity & Gender.
The discrepancy between the subjects self-ratings
and the ratings of bosses & the possible interaction
effects,
10. Some examples
PDI COLL-IDV FEM-MAS
Russia 93 39 36
New Zealand 2 79 58
US 40 91 62
Venezuela 81 12 73
Japan 54 46 95
Sweden 31 71 5
Netherlands 38 80 14
11. Hypotheses
Power Distance
Johnson, Kulesa, Cho & Shavitt (2005): PD is positive related with extreme
response styles and negative with acquiescent response behavior (yah-saying)
Balzer et al., 2004, Hofstede 1983, Varela 2008: Reports ratings will be inflated
since they want to maintain the relationship and that believe that their manager
will know best.
Carl, Gupta, & Javidan: Under the higher power distance style of supervision,
there is virtually no rapport between the leader and subordinate ( 2004, p. 535).
1. The discrepancy between self and boss becomes wider when the subject
comes from a (more) high PD culture.
2. The discrepancy between self and boss becomes wider when the boss
comes from a (more) high PD culture
3. The discrepancy is the least wide when both are from a low PD culture and
the discrepancy is the widest when both are from a high PD culture
12. Hypotheses
Identity
In collectivistic cultures giving feedback is not so easy. People will be less tough
on each other. In individualistic cultures people are focused on saving own face
vs. saving face of others. This could result in a less critical self-assessment.
Reports gave the highest ratings to bosses in high collectivistic cultures (Varela
and Premeaux, 2008)
The discrepancy seems to be wider in individualistic cultures (Gentry, Yip, &
Hannum, 2010)
4. The discrepancy becomes more wide when the subject is from a more
individualistic culture
5. The discrepancy becomes less wide when the boss is from a more
collectivistic culture
6. The discrepancy is widest when both come from an individualistic culture
and smallest when subjects come from a collectivistic and bosses from an
individualistic culture
13. Hypotheses
Gender
Goffin and Anderson (2006): High achievement orientation and a high self-esteem
(masculine characteristics) are related to overestimation.
Another characteristic that is associated with Masculine cultures is assertiveness,
which seems to be related to more comfortable with giving critical feedback.
7. The discrepancy is wider when subjects are from masculine cultures.
8. The discrepancy is lower when bosses are from masculine cultures
9. The discrepancy is widest when both come from an masculine culture and
smallest when subjects come from a femnine and the boss from an
masculine culture
14. The data
Three data sets
Company specific MRFs and competences
Conducted with the same objective for more or less the same target groups
All with a developmental focus
All available in multiple languages
Three different global operating companies
1. Western European Food and beverage
2. Northern European Mechanical Engineering
3. Asian Steel Company
Three different regional spreads
1. Eastern and western Europe + Africa
2. US, Western and Northern Europe + some Asian countries
3. Europe, North and South America and Asia
15. Cultural spread
Sample 1 Sample 2 Sample 3 Sample 1 Sample 2 Sample 3
295 1170 320 2719 10228 2931
Subjects Reviewers
Power Distance Power Distance
min 11 11 35 min 11 11 11
max 104 104 104 max 104 104 104
mean 70.50 49.03 61.72 mean 60.97 49.57 60.95
SD 27.68 16.66 13.93 SD 27.48 19.51 14.44
Identity (individualism vs. Collectivism) Identity (individualism vs. Collectivism)
min 11 14 12 min 8 13 12
max 90 91 91 max 91 91 91
mean 46.54 72.95 62.52 mean 47.89 71.70 63.00
SD 19.05 15.84 17.80 SD 17.10 16.37 17,67
Gender (Masculinity vs. Femininity) Gender (Masculinity vs. Femininity)
min 14 5 14 min 14 5 5
max 110 79 88 max 110 110 110
mean 54.94 49.25 51.64 mean 53.33 47.75 51.21
SD 27.67 19.19 10.45 SD 27.12 19.02 10.36
16. Measures & analytical procedure
Correlations company specific competences all high, we chose for
1 single overall rating per reviewer
Calculated discrepancies between subjects and boss rating
The cultural interaction is calculated by multiplying the Cultural Z-
scores of subject and boss
Multiple regression
Independent variables: The cultural dimensions of the subject, the boss and
their interaction
Dependent variables: The subjects self rating, the reviewer/boss rating and the
discrepancy.
17. First: Overall analyses
Self, boss & discrepancy ratings
Data set 1 Data set 2 Data set 3
Mean self 3.26 3.61 3.12
SD Self .44 .46 .41
Mean Boss 3.25 3.46 3.09
SD Boss .52 .57 .45
Mean discrepancy .024 .141 .055
SD discrepancy .656 .666 .594
T test discrepancy T = .664 T = 7.410 T = 2.115
p = .507 p = .000 p < .035
Rating scale 1-5
The mean discrepancy in data set 2 & 3 varies significantly
18. Results
Power Distance as moderator on the self-boss discrepancy
Data set 1 Data set 2 Data set 3
1 Subject (wider if subject is high PD) 硫 = .021 硫 = .123 硫 = .029
p = .774 p. = .090 p. = .604
2 Boss (wider if boss is high PD) 硫 = -.074 硫 = -.002 硫 = -.008
p =.308 p = .979 p = .979
3 Interaction (least if both low PD + vice versa) 硫 = -.394 硫 = .105 硫 = -.066
p = .000 p < .002 p = .186
(1) and (2) are not supported
(3) is supported in two of the three samples
Only the interaction between the power distance of self and boss seems to be
significant.
19. Interaction effects
Power distance
Data set 2
Most impact: PD Boss Lowest discrepancy: LPD Boss, LPD self
Discrepancy is most negative if HPD Boss Widest discrepancy: HPD Boss
Discrepancy is most positive if LPD Boss Discrepancy is most negative: HPD Boss, LPD Self
Discrepancy is most positive: HPD Boss, HPD Self
20. Results
Identity as moderator on the self-boss discrepancy
Data set 1 Data set 2 Data set 3
4 Subject (more wide if subject is 硫 = -.172 硫 = -.164 硫 = -.080
individualistic) p <.005 p < .004 p = .207
5 Boss (less wide if boss is collectivistic) 硫 = .024 硫 = .074 硫 = .082
p = .701 p = .193 p = .200
6 Interaction (widest if both from 硫 = .160 硫 = .209 硫 = -.186
individualistic, least of subject is p < .032 p = .000 p < .001
collectivistic, boss ind.)
(4) is supported in two of the three samples
(5) is not supported
(6) is supported in all three samples.
Individuality / collectivism of the subject seems to have an effect
The interaction between the subject and boss also seems to have an effect.
21. Interaction effects
Identity
Data set 2
Data set 3
Widest and most positive
discrepancy: COL subject,
COL boss
Lowest discrepancy: IND
subject
Most negative discrepancy:
IND Boss, IND subject Widest & most positive
discrepancy: COL subject,
Most positive discrepancy :
IND boss
COL subject, Col Boss
22. Results
Gender as moderator on the self-boss discrepancy
Data set 1 Data set 2 Data set 3
7 Subject (wider if subject is 硫 = -.074 硫 = .012 硫 = .049
Masculine) p = .276 p = .889 p = .378
8 Boss (wider of boss is Masculine) 硫 = -.143 硫 = .049 硫 = -.083
p < .034 p = .566 p = .132
9 Interaction (widest when both from 硫 = -.021 硫 = .126 硫 = -.031
masculine, smallest when subjects p = .751 p = .000 p = .512
is feminine, boss is masculine)
(7) is not supported in all three samples
(8) is not supported in two of the three samples
(9) is not supported in two of the three samples
Masculinity / Femininity does not seem to have much impact, most
hypotheses with respect to this dimension are not supported.
23. Interaction effects
Gender
Widest discrepancy: MAS boss
Data set 2
Lowest discrepancy: FEM boss
and subject
24. Conclusions
Power Distance
The cultural background of the subject and his/her boss itself does not seem to have
moderate the wideness of the discrepancy
However the interaction between the two does seem to moderate the wideness of the
discrepancy (2 out of 3). Based upon the current analyses the interaction effect itself is
difficult to interpret, its really blurry
Identity (collectivism vs. individuality)
The cultural background of the subject does seem to moderate the wideness of the
discrepancy (2 out of 3 significant)
The cultural background of the boss does not seem to moderate the wideness of the
discrepancy
The interaction between the two (subject, boss) does seem to moderate the wideness of
the discrepancy, however again the effect is difficult to interpret.
25. Conclusions
Continued
Gender (feminine vs. masculine
The cultural background of the subject does not seem to moderate the wideness of the
discrepancy .
The cultural background of the boss does not seem to moderate the wideness of the
discrepancy (1 out of 3).
The interaction between the two does seem to moderate the wideness of the
discrepancy (1 out of 3)
26. Implications
Power Distance and Identity seem to moderate the discrepancy
between the self and the boss rating in MRF, especially the
interaction between the cultural backgrounds of the two.
This is in line with past research, where these two are seen as
having the most impact (also these two are by far the most
studied).
How this interaction works needs to be clarified, further studied,
however it does confirm our concerns the usage and
interpretation of MRF results worldwide in more or less the same
way.
27. Next steps
1. Expand the data set + with the different rater groups (peers,
reports).
2. Expand with other cultural dimensions
3. Analyse the moderating role of the organisational culture (vs
national culture).
4. Analyse the moderating role of culture with respect to the used
competences (what is actually assessed).