The influence of culture on marketing & advertising
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Culture shapes consumer values and attitudes, which determines behavior. Ethos relates to cultural values and credibility. In countries where women are not viewed as important, IKEA had to remove women from their advertisements to be culturally sensitive.
The influence of culture on marketing & advertising
- 2. ? ¡°Culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.¡± -Neleen Leslie
- 3. Ethos: has to do with values of people or culture and credibility.
- 14. In countries where women are not considered as important figures, IKEA had to eliminate them as part of there advertisements.
Editor's Notes
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