The document summarizes Brooke Gladstone's book "The Influencing Machine: A Visionary and Opinionated Work of Graphic Nonfiction on the Media and Its Discontents." It discusses various types of media biases such as commercial, bad news, status quo, access, and visual biases. It argues that objectivity is impossible and transparency is the new objectivity. Reporters should link to their sources, disclose their voting records, and produce reliable, quality journalism. The document encourages analyzing one's own media diet to identify trusted and untrusted sources as well as potential biases.
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The Influencing Machine by Brooke Gladstone
1. The Influencing Machine:
A Visionary and Opinionated Work of Graphic
Nonfiction on the Media and Its Discontents.
4. Types of Media Biases
Commercial Bias-News has to be new to sell
Bad News Bias-Bad news also sells news
Status Quo Bias- dont rock the boat, baby
Access Bias-Gatekeepers pay a price
Visual Bias-pictures over words
Narrative Bias-fitting facts into standard plots
Fairness Bias- bending over backwards
8. Objectivity is Impossible!
Transparency is the new
objectivity! Bias is Inevitable!!!
Which means
Reporters should link to their
sources
Disclose their voting records
Then make kick-
ass, reliable, quality
journalism
9. Your Media Diet: Fun Exercise
In two minutes, write down what you eat for
media, from breakfast, lunch, and dinner.
How much do you trust these sources? Where
can you identify bias in these sources?
Whats healthy and
whats junk?
Does it nourish you?
How?