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The innovation of multi media messaging and engagement

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Nate Ethen
Nate Ethen

This document discusses the innovation of multi-media messaging and engagement focused content. It describes how businesses can now send pictures, videos and longer text messages to customers through their phones. This allows for more detailed descriptions of products and interactive content like games and apps. The history of SMS messaging and growth of smartphone ownership is also reviewed. Case studies show how businesses in industries like golf courses and restaurants have increased sales and gained new customers through multimedia messaging. The large potential reach and impact on sales is discussed.

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The Innovation of Multi Media Messaging and Engagement- Focused Content By: Ian Ross and Nate Ethen
Introduction Multi Media Messaging Sending options Pictures Videos Over 160 Character Text Pictures Featured dish Specials Coupons New Menu Items
Introduction Videos TV Advertisements Chef Preparing The Food Walking threw new menu items Lengthy Messages No longer limited Describe a dish List all the features for the day/week
Introduction Engagement-Focused Content Games Winning Discounts Applications Drop Down Advertisements Games Game is directly related to industry Play it, beat it, get a discount Applications Pop down adds
History SMS Messaging (Short Message Service) Provided short descriptions Told customers about discounts 71.1% use text messaging Social Media Facebook, Twitter
History/Growing Demand Phone Owners Smart Phones June of 2012 107 million December of 2012 115.8 million December of 2013 137.5 million January 2016 192 million Normal Cell Phones June 2012 234 million
History Application Downloads 1.4% Increase Music Listening 2.3% increase Game Playing .8% increase Social Media .8% increase
Reach Dont need a smartphone Forwarding Not limited to regular clientele Potential to rapidly spread Large age groups
Scope/Potential Impacts Reach out to new customers Increase regular clientele Create new clientele Increase Sales
Case Example #1 Rush Creek Golf Course Sent out pictures Of course Discounts Messages with deals Hopes to gain new members Outcome Large increase in members
Case Example #2 Sandbarcafe Sent out emails to regular customers Asking for numbers for free admission First month Gained 1,500 numbers First 3 months Gained 4,500 numbers What they did right Had a data base of 10,000 numbers but re asked so they didnt annoy people who didnt want to get texts
Applications Restaurant Picture of a Coupon Send it to numbers in data base On the coupon state must forward message to receive the discount. and bring in picture of the coupon. This way new clientele has a potential of receiving it
Applications Retail Send out a picture message of a bar code The bar code will also say a discount on it. 50% 0ff this item The receiver of the message does not know what the item is and they must redeem the bar code at the counter to find out what the discount is for. This will bring the customer threw the doors. Making them shop for other things while they are in the store
Business Worthy? Smart phones and Ipads are now outselling computers and laptops More time being used browsing mobile devices versus browsing on computers Interview with Terri Heimerman, GM Davids Chophouse.
Appvertising Tim Wandell says Welcome to the World of Appvertising. Advertisements are becoming more engaging and sometimes even entertaining Draws you in with vibrant colors and loud noises (if your volume is on high) Puts user in control Has changed the world Marketplace to go Mobile Prime Example: http://mashable.com/2011/03/11/mobile-app- advertising/
Keep Competitive Edge Watch Download Times (How long it takes to download) Use Technology to the Fullest Always be able to identify biggest target market
Potential Consumers purchase a variety of goods and services on their mobile device. 29% have booked a hotel 24% have booked a rental car 24% have booked an airline ticket With this knowledge advertisers focusing on mobile advertisement will be able to maximize their revenue

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The innovation of multi media messaging and engagement

  • 1. The Innovation of Multi Media Messaging and Engagement- Focused Content By: Ian Ross and Nate Ethen
  • 2. Introduction Multi Media Messaging Sending options Pictures Videos Over 160 Character Text Pictures Featured dish Specials Coupons New Menu Items
  • 3. Introduction Videos TV Advertisements Chef Preparing The Food Walking threw new menu items Lengthy Messages No longer limited Describe a dish List all the features for the day/week
  • 4. Introduction Engagement-Focused Content Games Winning Discounts Applications Drop Down Advertisements Games Game is directly related to industry Play it, beat it, get a discount Applications Pop down adds
  • 5. History SMS Messaging (Short Message Service) Provided short descriptions Told customers about discounts 71.1% use text messaging Social Media Facebook, Twitter
  • 6. History/Growing Demand Phone Owners Smart Phones June of 2012 107 million December of 2012 115.8 million December of 2013 137.5 million January 2016 192 million Normal Cell Phones June 2012 234 million
  • 7. History Application Downloads 1.4% Increase Music Listening 2.3% increase Game Playing .8% increase Social Media .8% increase
  • 8. Reach Dont need a smartphone Forwarding Not limited to regular clientele Potential to rapidly spread Large age groups
  • 9. Scope/Potential Impacts Reach out to new customers Increase regular clientele Create new clientele Increase Sales
  • 10. Case Example #1 Rush Creek Golf Course Sent out pictures Of course Discounts Messages with deals Hopes to gain new members Outcome Large increase in members
  • 11. Case Example #2 Sandbarcafe Sent out emails to regular customers Asking for numbers for free admission First month Gained 1,500 numbers First 3 months Gained 4,500 numbers What they did right Had a data base of 10,000 numbers but re asked so they didnt annoy people who didnt want to get texts
  • 12. Applications Restaurant Picture of a Coupon Send it to numbers in data base On the coupon state must forward message to receive the discount. and bring in picture of the coupon. This way new clientele has a potential of receiving it
  • 13. Applications Retail Send out a picture message of a bar code The bar code will also say a discount on it. 50% 0ff this item The receiver of the message does not know what the item is and they must redeem the bar code at the counter to find out what the discount is for. This will bring the customer threw the doors. Making them shop for other things while they are in the store
  • 14. Business Worthy? Smart phones and Ipads are now outselling computers and laptops More time being used browsing mobile devices versus browsing on computers Interview with Terri Heimerman, GM Davids Chophouse.
  • 15. Appvertising Tim Wandell says Welcome to the World of Appvertising. Advertisements are becoming more engaging and sometimes even entertaining Draws you in with vibrant colors and loud noises (if your volume is on high) Puts user in control Has changed the world Marketplace to go Mobile Prime Example: http://mashable.com/2011/03/11/mobile-app- advertising/
  • 16. Keep Competitive Edge Watch Download Times (How long it takes to download) Use Technology to the Fullest Always be able to identify biggest target market
  • 17. Potential Consumers purchase a variety of goods and services on their mobile device. 29% have booked a hotel 24% have booked a rental car 24% have booked an airline ticket With this knowledge advertisers focusing on mobile advertisement will be able to maximize their revenue