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The Internet and The 2008 Presidential Election

Pam Kemp
Pam Kemp

This document discusses the role of social media and Web 2.0 technologies in the 2008 US presidential election. Some key findings include: 66% of internet users under 30 have social networking profiles; Democrats were more likely than Republicans to consume online video content and have social networking profiles; and many candidates faced controversies that spread online through blogs, social networks, and fact-checking sites.

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Web 2.0 Comes of Age Pamela K. Kemp IT 780 The University of Southern Mississippi
The Internet and The 2008 Presidential Election
The Internet and The 2008 Presidential Election
66% of internet users under 30 have a social networking profile. Half used social networking sites to exchange or acquire Information about the candidates and the campaigns. (Family photo- KH-NM, 2009)
The Internet and The 2008 Presidential Election
The Internet and The 2008 Presidential Election
Family Photo: KH/NM, 2009
Young voters tended to gravitate toward the Democratic party. Online Democrats outpaced Republicans in their consumption of online video 51% to 42%. 36% of Democrats have social networking site profiles in contrast to 21% of Republicans and 28% of Independents (Source Pew Internet and American Life Project)
Obamas guns or religion or antipathy remark at a fundraiser The Reverend Jeremiah Wright Preacher John Hagee (A backer of Republican, John McCain) Hillary Clinton and the sniper fire in Bosnia
Bloggers Politico.com FactCheck.org
The Internet and The 2008 Presidential Election
The Internet and The 2008 Presidential Election
Family Photo: KH/NM, 2009
Images were obtained via Yahoo Images Flickr - and filtered for Creative Commons Images. 際際滷 2: http://www.flickr.com/photos/alykat/13556261/ 際際滷 3: Newspapers http://www.flickr.com/photos/chucka_nc/4213321361/ Magazine Display - http://www.flickr.com/photos/slavin_fpo/3327526646/ Social Networking: http://www.flickr.com/photos/mandymaarten/503716476/ Web 2.0 http://www.flickr.com/photos/ocCOeanflynn/315385916/ Content Source: Pew Internet & American Life Project - 2008 Election http://www.pewinternet.org/

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The Internet and The 2008 Presidential Election

  • 1. Web 2.0 Comes of Age Pamela K. Kemp IT 780 The University of Southern Mississippi
  • 4. 66% of internet users under 30 have a social networking profile. Half used social networking sites to exchange or acquire Information about the candidates and the campaigns. (Family photo- KH-NM, 2009)
  • 8. Young voters tended to gravitate toward the Democratic party. Online Democrats outpaced Republicans in their consumption of online video 51% to 42%. 36% of Democrats have social networking site profiles in contrast to 21% of Republicans and 28% of Independents (Source Pew Internet and American Life Project)
  • 9. Obamas guns or religion or antipathy remark at a fundraiser The Reverend Jeremiah Wright Preacher John Hagee (A backer of Republican, John McCain) Hillary Clinton and the sniper fire in Bosnia
  • 10. Bloggers Politico.com FactCheck.org
  • 14. Images were obtained via Yahoo Images Flickr - and filtered for Creative Commons Images. 際際滷 2: http://www.flickr.com/photos/alykat/13556261/ 際際滷 3: Newspapers http://www.flickr.com/photos/chucka_nc/4213321361/ Magazine Display - http://www.flickr.com/photos/slavin_fpo/3327526646/ Social Networking: http://www.flickr.com/photos/mandymaarten/503716476/ Web 2.0 http://www.flickr.com/photos/ocCOeanflynn/315385916/ Content Source: Pew Internet & American Life Project - 2008 Election http://www.pewinternet.org/