The beginning of the Internet is broken series, we look at how the Internet is no longer working for the digital advertising industry, and present FreeWall as a solution to fix it.
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The Internet is broken - Presenting FreeWall, how we pay for the Internet
1. en.The Internet is Bro
Presenting FreeWall?, how we pay for the Internet.
2. There are three ways to pay for digital content ¡ª with cash, attention or data
Paying for digital content.
21. FreeWall by Rezonence
Bold ?avours
Euphoria in
every bite
Dairy
You¡¯ve dared us to do it¡ what does Ben & Jerry¡¯s delicious new
range NOT include?
22. Memory encoding is the impact content has on the subconscious ¡ª and the
only way a consumer can act on an ad is if they remember it.
TV
0.75
Outstream
0.69
Social Media
0.58
FreeWall?
0.93
Minimum
threshold
for long term
memory encoding
Proven performanc
28. Gain explicit customer insights, developing a holistic view of customers.
Build a stronger brand, driven by active recall & memory.
ADVERTISERS.
29. Only you own the data ¡ª and you¡¯ve gained explicit consent through the opt in
nature of FreeWall.
Don¡¯t be scared of The GDPR.
A clear GDPR audit trail to prove exactly when and how the consumer opt-ed in.
THE GDPR.
30. FreeWall is frequency capped, so readers never see too many.
Access to premium content remains free.
READERS.