The Journal of Business Forecasting, Fall 1999
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Wisconsin Tissue, a major paper company later acquired by Georgia Pacific, sought to improve its forecasting system in the 1990s to increase production efficiency and boost sales and marketing efforts. The company implemented business intelligence tools, established a formal forecasting process led by dedicated analysts, and achieved substantial gains in forecasting accuracy as a result. The article describes Wisconsin Tissue's success in updating its forecasting system from the perspective of a sales and marketing analyst at the company during the project.
The Journal of Business Forecasting, Fall 1999
- 1. The Journal of Business Forecasting Updating your Forecasting System Wisconsin Tissues Experience By: Shahbaz Alibaig and Bryan Lilly Date Published: Fall, 1999
- 2. Overview Wisconsin Tissue in the 90s was a major company in the paper industry and was later bought out by Georgia Pacific. Wisconsin Tissue wanted to improve its forecasting system in order to make production efficient, and improve sales and marketing traction. Business Intelligence tools; Forecasting Operating mechanism; rigorous process and dedicated analysts helped to achieve a substantial improvement in forecasting. This published article tells part of our success story. At the time of the published article, I was working as a Sales and Marketing Analyst for Wisconsin Tissue and was completing my MBA. Credit goes to Greg Linnemanstons (Director of Marketing and my manager at that time) and Dennis Peterson (Forecasting Analyst) for their support.