The lego movie
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The Lego Movie had a budget of $60 million and grossed $468.1 million globally. It opened at number one in North America during its first weekend, grossing over $69 million which was the second highest February debut. Warner Bros marketed the film heavily through an online strategy including games on the movie website and social media accounts to build excitement leading up to its release in theaters.
The lego movie
- 1. The Lego Movie By: James Eagle The Lego Movie Poster General Facts: IMDB user rating: 8.2 Rotten Tomatoes rating: 96% Warner Bros released The Lego Movie in the UK on the first weekend of the half term. They used previews before this, on the 7th and 8th of February to build excitement for the films release.
- 3. Budget and Box Office • Budget: $60 Million • Box Office $468.1 million • Opening weekend: In North America, the film opened at number one in its first weekend with over $69 million. Which was the second highest weekend debut in February.
- 4. Marketing • The Lego Movies marketing strategy has been very large and simple because Lego has a great online strategy and customer community. • ITV turned over an entire advert break during its Sunday night edition of Dancing on Ice to LEGO, during which adverts from BT, Confused.com and Premier Inn were remade with LEGO models. • Examples of The Lego Movie’s marketing campaign can be seen below:
- 5. Online Presence The Lego Movie Website: On the Lego Movie website there are many games. Such as SigFig which allows people to create their own Lego character. The Lego Movie Social Media: The Lego Movie has accounts on both Twitter and Facebook. There is an official YouTube account for The Lego Move. However there have been many trailers of different films, using Lego made by fans.
- 6. Merchandise The main form of merchandise for The Lego Movie is Lego models based on characters. However there were also collectable figures released. The Lego Movie Watch