THE LITTLE CITY - 2011 National Trademark Expo
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The document discusses the branding and trademarking of "The Little City?" slogan for the City of Falls Church, Virginia. It provides background on the development of the trademark in 2009-2010 through a branding agency. Guidelines were created to ensure proper usage. The trademark is now used in marketing the city and on various materials around town to promote local businesses, events, and the community's identity as a small city within a larger metro area.
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This document discusses the importance of protecting intellectual property for businesses. It defines different types of intellectual property including trademarks, copyrights, and patents. It recommends taking initial steps to create, identify, and protect intellectual property. Specifically, it advises registering trademarks with the USPTO, using proper copyright notices, and consulting an attorney about patentable inventions. Protecting intellectual property helps businesses stand out from competitors, adds value, and prevents harm from copying.Ad
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Weekly quiz conducted as part of season 12Past simple, present perfect or present perfect continuous
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如果您处于以下几种情况：
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THE LITTLE CITY - 2011 National Trademark Expo
- 1. 2011 National Trademark Expo
- 2. Development and use of in the City of Falls Church?presented by:?
- 3. Many places are marketed with well known trademarks…I ?NY?Virginia is for lovers?What happens in Vegas stays in Vegas?Don’t mess with Texas?…. and ….The Little City?
- 4. What is The Little City? ?The City of Falls Church is a small place, on purpose.We are enthusiastically small! We are a small town oasis in the midst of a big city, and we are happy to be that way. We’re a mere 2.2 square miles, but we are not trivial. We have the mindset of a big city – the thinking, culture, food, schools – without the crowding. Brand statement from The Little City?Brand Guildelines
- 5. What is The Little City? ?It’s all the benefits of a big city without the drawbacks. We have a metro, a performance venue, our own police department and government, access to major highways, malls, and are only a few minutes to downtown DC,but we have minimal crime, noise, congestion and most of the other drawbacks that come with being a city. We’re an impressive 2.2. square miles!Brand statement from The Little City?Brand Guildelines
- 6. History of Falls ChurchCommunity originally established around The Falls Church (Episcopal) that was founded in 1734Became a township in 1875Became an independent city in 1948, when it separated from Fairfax County in an effort to establish a highly acclaimed school system
- 7. Falls Church in 20112.2 square miles
- 8. six miles from the Nation's Capital and inside the Capital Beltway
- 9. Served by two stations (East Falls Church, West Falls Church)
- 10. population of approximately 12,000Falls Church in 2011
- 11. Falls Church in 2011In and around town:Memorial Day Parade held annually since 1950’s
- 12. Award winning farmer’s market
- 13. Tinner Hill Blues FestivalSM celebrates the early civil rights history of Falls Church and vicinityphoto from Falls Church News Press
- 14. Creating The Little City?
- 15. CreatingThe Little City?In 2009, the City of Falls Church worked to develop a slogan with an acclaimed Falls Church branding, advertising, and interactive agency
- 16. Creating The Little City?
- 17. Creating The Little City?
- 18. Creating The Little City?
- 19. Creating The Little City?
- 20. Creating The Little City?
- 21. Creating The Little City?
- 22. Creating The Little City?
- 23. Creating The Little City?
- 24. Creating The Little City?
- 25. Protecting The Little City?Three trademark applications filed with U.S. Patent and Trademark Office on February 23, 2010:Description of services:Promoting business, commerce, industry, economic growth, residency, travel and tourism in the City of Falls Church, Virginia (Class 035)
- 26. Protecting The Little City?U.S.P.T.O. registration certificate for THE LITTLE CITY?color logo
- 27. Protecting The Little City?
- 28. Protecting The Little City?To ensure consistentand proper use ofthe trademarks, Brand Guildelineswere created
- 29. Protecting The Little City?pages from the Brand Guidelines
- 30. Protecting The Little City?pages from the Brand Guidelines
- 31. The Little City? around town
- 32. The Little City? around townProgram for the 25th Annual Washington Area Music Awards held at the State Theatre in 2011
- 33. The Little City? around townFIRSTfridayadvertisement in the Falls Church News-Press
- 34. The Little City? around town
- 35. The Little City? around town
- 36. The Little City? around town
- 37. The Little City? around townstickers & magnets
- 38. The Little City? around town
- 39. The Little City? around town
- 40. The Little City? around town
- 41. The Little City? around town
- 42. The Little City? around townWatercolor bylocal artistBill Abel
- 43. The Little City? around town
- 44. Special thanks toMatt Smith of SmithGifford
- 45. CSI printing
- 46. David Tarter
- 48. Becky Wittsman
- 49. Rick Goff
- 50. Dwight Greene
- 51. Bill Abel
- 52. Teresa Kline
- 53. Barb Cram
- 54. Falls Church Chamber of Commerce
- 55. FIRSTfriday of Falls Church