The MadMen Guide to Thought Leadership
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Why I chose MadMen? Quite simply, the show creates great stories, imagery,use of language, delivery, and characters. This was a presentation I prepared for the Professional Convention Management Association (PCMA).
The MadMen Guide to Thought Leadership
- 1. The MADMEN GUIDE
- 2. LETS BEGIN WITH YOUR
- 3. LETS BEGIN WITH YOUR COMPANY
- 5. BUT NO MEANS TO SHARE IT
- 6. THEY MAY NOT HAVE THE RIGHT TOOLS
- 7. Like him OR THE SOCIAL EXPERTISE
- 11. SO IF YOU WANT TO BE YOUR INDUSTRYS THOUGHT LEADER
- 12. GREAT CONTENT
- 13. OKAY BRASS TACKS WHO BUYS OUR PRODUCTS? - DON DRAPER
- 14. WE NEED TO BE ASKING OURSELVES WHAT DO OUR CUSTOMERS WANT ? - DON DRAPER
- 15. THEN CREATE A COMPELLING STORY
- 17. INVEST IN THIS STEP
- 18. WHAT TYPE OF CONTENT IS COMPELLING?
- 19. THE LIST: EASILY DIGESTED CONTENT FOR IMPATIENT CONTESTS: COMPETITION INTERNET USERS CREATES BUZZ THE VIRAL VIDEO: WILL IT BLEND THE INFOGRAPHIC: VISUALIZING DIFFICULT OR COMPLEX INFORMATION CONTROVERSY: THE THIRD RAIL OF VIRAL MARKETING THE EXPERT ARTICLE OR HOW-TO GUIDE HIGH-TECH CONTENT: APPS AND WIDGETS
- 20. HOW DO YOU KNOW ITS COMPELLING
- 23. YOU DONT DANCE? OR YOU DONT DANCE WITH ME? - KEN COSGROVE
- 24. YOUR STORY AND CONTENT MUST CREATE AN EMOTIONAL REACTION
- 25. THAT REPEATED OVER TIME CREATES AN EMOTIONAL BOND WITH YOUR TARGET AUDIENCE
- 26. NOTTHIS
- 28. HOW DO YOU CONNECT EMOTIONALLY
- 29. YOUR COMPANY VALUES UNIQUENESS
- 31. AT SOME POINT, WEVE ALL PARKED IN THE WRONG GARAGE
- 32. WHERE DO YOUR CUSTOMERS HANG OUT?
- 33. WHAT SOCIAL CHANNELS DO THEY USE?
- 34. WHO ARE THE CURRENT THOUGHT LEADERS?
- 35. WHAT TOOLS ARE COMPANIES USING NOW?
- 36. THE HIGH LEVEL PROCESS STORY EMOTION
- 37. IT SHOULD END UP AS GOOD AS THIS SCENE
- 38. SO CREATE THE PLAN AND HIRE THE RIGHT A TEAM
- 39. CONNECT WITH MARK FIDELMAN