The Magic of APIs - BrightonSEO 2013
4 likes11,625 views
My deck from BrightonSEO, giving a brief overview of some useful APIs for search marketers and some free code.
The Magic of APIs - BrightonSEO 2013
- 1. The Magic of APIs BrightonSEO 2013 Matt Beswick @ma$beswick
- 3. Not just for geeks* @ma$beswick *Knowing how to code helps.
- 6. Example 1: Competitor Analysis
- 7. *Knowing how to code helps. h$p://moz.com/products/api h$p://developer-足support.majes<cseo.com/ Our Heroes!
- 8. pick some sites @ma$beswick
- 9. pick some sites Get a combined list of links. @ma$beswick
- 10. @ma$beswick Export to excel. Analyse. Get loads of links.
- 13. 1.Create a list of twitter users 2.Get a list of their last 200 tweets 3.Check those tweets for links 4.Look for trends and reach out! A quick how to
- 14. Enter your list of users Wait a few minutes for this
- 16. Analyse a page for topics Get that list and store it Use it as a basis for outreach
- 17. An example Textwise Response
- 19. Keep on crawlin! Build up a searchable database of sites Use that db as a basis for outreach and also check who they link to. Crawl each of those sites and check for topics Start with a seed list of sites
- 20. and heres a quick example of sites.
- 21. How about this? www.ma$beswick.co.uk/outsourcing-足guide/ Use the process I just described but mix it up by outsourcing some extra valida<on, and then using the BuzzStream API to get your data into their system.