際際滷

際際滷Share a Scribd company logo
Jennifer Medina
  Anahi Vargas
  Luis Astorga
Daniela Campos
Cecilia Victoria

                   Reptars
 Beer Brewery

 Guadalajara, Jalisco

 Jes炭s Briselo and Alejandro Orozco

 Target Market: Youth middle to upper class who were

 curious, alternative and people who made jokes about
 societal institutions
 Colonial    Stout Imperial
 Vienna      Malverde
 Pale Ale
 2008 Group of students


            In Favor                Against

      Represented             Represented the
      rebellion, solidarity   connection with the
      and an icon igure in    narcotic culture
      the culture of North.
      Western Mexico
 Jes炭s admitted the decision to use that name would be
 risky but also a great opportunity for the company to
 expand into national and international markets

 The primary concern of the owners was the perception
 of the drug traffickers toward their product

 La Minerva was a small company and giving a new
 product a high profile name provided publicity
 without paying for advertisements
 Although they had negatives comments on the media,
  Malverde was a great success

 It was launched first in Sinaloa, however, the beer sold
  more in Guadalajara and Mexico City

 After 6 moths, U.S. companies start showing interest
  in importing Malverde
 Does he ever existed?


 Construction worker or railway
  worker

 Shot and killed after a friend
  betrayed him for a reward or
  hung from a tree

  Robin Hood  Stole from
  rich give to poor
 CULIACAN
 Sinaloa is the drug lord of Mexico and the cradle of the biggest trafficker
    Mexico has ever known
   Sinaloas first narcotic crop was opium. Large scale production start until the
    1940s when the opium supply for its soldiers in the US military was disrupted
    by war. Edward Heath, former Country Attach辿 for the Drug Enforcement
    Agency in Mexico said. we were concerned that our supply of opium or
    morphine would be cut off because the world war. So we needed a supply close
    by, but, that was one of those black box things. Who knows when it happenes,
    who did it, and why.
   With the defeat of japan, the need for opium was no longer there, however, a
    thriving industry was created.
   1980s Sinaloa tuned from marijuana and heroin to cocaine. Colombias drug
    traffickers were having problems smuggling their cocaine directly to the U.S.
    and began looking for alternatives.
   2008 the safety and security worsened due to the division within the Sinaloa
    ederation wich encompasses the dru cartels of El chapo Guzman and the
    Beltral Leyva brothers
 Do you think naming the beer Malverde was an
 unethical decision? Why?

 Do you think this decision had an impact on society?


 What would you have done if you were in Jesus
 position, change the name of the beer after getting
 some bad opinions, or keep the name? Why?
Thank you
Ad

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The malverde decision

  • 1. Jennifer Medina Anahi Vargas Luis Astorga Daniela Campos Cecilia Victoria Reptars
  • 2. Beer Brewery Guadalajara, Jalisco Jes炭s Briselo and Alejandro Orozco Target Market: Youth middle to upper class who were curious, alternative and people who made jokes about societal institutions
  • 3. Colonial Stout Imperial Vienna Malverde Pale Ale
  • 4. 2008 Group of students In Favor Against Represented Represented the rebellion, solidarity connection with the and an icon igure in narcotic culture the culture of North. Western Mexico
  • 5. Jes炭s admitted the decision to use that name would be risky but also a great opportunity for the company to expand into national and international markets The primary concern of the owners was the perception of the drug traffickers toward their product La Minerva was a small company and giving a new product a high profile name provided publicity without paying for advertisements
  • 6. Although they had negatives comments on the media, Malverde was a great success It was launched first in Sinaloa, however, the beer sold more in Guadalajara and Mexico City After 6 moths, U.S. companies start showing interest in importing Malverde
  • 7. Does he ever existed? Construction worker or railway worker Shot and killed after a friend betrayed him for a reward or hung from a tree Robin Hood Stole from rich give to poor
  • 8. CULIACAN Sinaloa is the drug lord of Mexico and the cradle of the biggest trafficker Mexico has ever known Sinaloas first narcotic crop was opium. Large scale production start until the 1940s when the opium supply for its soldiers in the US military was disrupted by war. Edward Heath, former Country Attach辿 for the Drug Enforcement Agency in Mexico said. we were concerned that our supply of opium or morphine would be cut off because the world war. So we needed a supply close by, but, that was one of those black box things. Who knows when it happenes, who did it, and why. With the defeat of japan, the need for opium was no longer there, however, a thriving industry was created. 1980s Sinaloa tuned from marijuana and heroin to cocaine. Colombias drug traffickers were having problems smuggling their cocaine directly to the U.S. and began looking for alternatives. 2008 the safety and security worsened due to the division within the Sinaloa ederation wich encompasses the dru cartels of El chapo Guzman and the Beltral Leyva brothers
  • 9. Do you think naming the beer Malverde was an unethical decision? Why? Do you think this decision had an impact on society? What would you have done if you were in Jesus position, change the name of the beer after getting some bad opinions, or keep the name? Why?