The document summarizes the history of Reptar's Beer Brewery in Guadalajara, Jalisco, Mexico. It discusses how the brewery was founded in 2008 by students and launched several beer varieties. One beer called "Malverde" was named after an outlaw folk hero from Sinaloa and became very popular, though also controversial due to Malverde's association with the drug trade. While some criticized the name's connection to the narcotics culture, the brewery owners saw it as a marketing opportunity to expand. Though they received some negative media comments, Malverde was very successful commercially. The document leaves open whether changing the name would have been a more ethical decision given the controversies involved