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The mass media
WHAT IS THE MEDIA?

press television radio internet
educate

inform   The role of the Media
                in our life



           entertain
HOW DO PEOPLE USE
   THE MEDIA?
To receive information
                        仗仂仍舒
                       亳仆仂仄舒亳



                 THE MEDIA
                 HELP PEOPLE
To relax- 仂亟舒
To entertain -舒亰于仍亠从舒
                                       To travel around the
                                       world without wasting
                                       money-
                                       仗亠亠于仂于舒 仗仂
                                       仄亳 弍亠亰 亰舒舒
Newspapers


 The          Radio
Media
             Television


Progress   The internet
  test
 What is a
                 Newspaper ?
              printed -仆舒仗亠舒舒仆仆亶
It is a paper printed and
sold daily or weekly仗仂亟舒于舒亠仄亶
               Sold -
with news         news - 仆仂于仂亳
, advertisements
                   Article-舒
, articles about
political, crime, business - 亠从仍舒仄舒
             Advertisement
, art, entertainment
, sport events.Crime -仗亠仗仍亠仆亳亠
             Entertainment -舒亰于仍亠亠仆亳亠
FROM HISTORY OF NEWSPAPER
  In ancient
  Rome, announcement bulletins
  of the Acta Diurna government
  were made public by Julius
  Caesar They were carved on
  stone or metal and posted in
  public places

 In China, early government-
produced news sheets, during the
late Han dynasty (second and third
centuries AD).
   Between       and    , the Chinese
Tang Dynasty published government
news; it was handwritten on silk and
read by government officials.
NEWSPAPERS
   IN BRITAIN

          Printing press was
          invented in the15th
          century in Germany



 The first newspaper in
Britain appeared in 1513.
NEWSPAPERS
               IN BRITAIN
        The longest running British newspaper
     is The Times began in 1785.




John Walter was a
founder of The Times
newspaper, London.
   More credible

                           Contain
                           political, industria
                Quality
                           l, financial and
                papers
There are two              cultural news
kinds of
newspapers in
Britain
                Tabloids
                              Less credible

                              Sensationalism
NEWSPAPERS ARE DIVIDED
             Daily           Sunday

 Published on every day of   They are larger then daily
the week except Sunday       ones
The Newspaper is the only national
newspaper for 8 to 14 year old children      Newspapers for
designed for the classroom. It is produced   children
by a small team of teachers and
journalists.
  It was first published in April 2000 and
has been delivered to schools every half
term since.
Check yourself
What is a radio?




The process of sending and receiving messages through
the air , broadcasting programmes for people to listen
to
                      People can

                       get news-   take part in talk shows-
listen to music-       亰仆舒      仗亳仆亳仄舒 舒亳亠 于
仗仂仍舒 仄亰从       仆仂于仂亳     仂从-仂
FIND THE CORRECT
                   TRANSLATION

1.Listen to the radio         a.从仍ム亳 舒亟亳仂

2.Turn the radio on            b.弌仍舒 舒亟亳仂

                              c.弌仍舒 仆仂于仂亳
3.Miss a radio programme      仗仂 舒亟亳仂

4.Get news over the radio     d.仂仗亳
                              舒亟亳仂仗亠亠亟舒
Who invented
                             a radio ?




                                                         Guglielmo Marconi was
                           On May 7, 1895 the Russian    an electrical engineer and
Nikola Tesla developed
                           physicist Alexander Popov     Nobel laureate known for
means to reliably
                           performed a public            the development of a
produce radio
                           demonstration of              practical wireless
frequencies, publicly
                           transmission and reception    telegraphy system.
demonstrated the
                           of radio waves used for       In 1896, he was awarded
principles of radio, and
                           communication .This day has   a patent for radio with
transmitted long distant
                           since been celebrated in      British Patent .
signals.
                           Russia as Radio Day
BBC radio
  A service of the British Broadcasting
Corporation which has operated in the
United Kingdom
  BBC operates more than 40 stations
that comprise 50% of all radio listening in
the UK
The BBC radio services began in 1922.

        Commercial Radio:
Started in 1970s, now includes over 300
private stations.
BBC STUDIO
What does a radio studio look like?
How do announcers work ?
Have you ever seen the BBC studio?
NOUNS
     COUNTABLE Check plural nouns
          Make the yourself! UNCOUNTABLE
  WE CAN COUNT   newspapers
        Newspaper
     Newspaper        WE CAN NOT COUNT
     WorkCOMPUTERS work WATER
        Work  a lot of
COMPUTER 
        Snow- much snow
     Show-
                              SNOW
NEWSPAPER- NEWSPAPERS         NEWS
     Food- much food
        Food-                 WEATHER
     Cinema- cinemas
        Cinema-
MESSAGE  MESSAGES            FOOD
        Money- a lot of money TV
BOOK-Money-
      BOOKS
                              AIR
     Juice- much juice
        Juice-
                               A/AN
  A/AN                          SOME/ANY
                             A LOT OF / LITTLE
Check
yourself
Broadcasting(于亠舒亠仍-
仆亠)programmes (the
news, plays,advertisement
What is TV ?
s, shows) for people to
watch on their television
sets
An advertisment
 a commercial interruption, where a a thing, a product or
a service are advertised . It helps people to choose best
things.




                    亠从仍舒仄舒
A documentary
   A programm which gives facts and
information about a particular subject




         仂从仄亠仆舒仍仆亶 亳仍仄
A Weather forecast
 A programm ,where the announcer says what
the weather will be like the next day.




             仂亞仆仂亰 仂亞仂亟
TALK SHOW
It is a discussion, where different problems are
discussed by participants . They express their
opinions, ask and answer questions.




                   丐仂从 -仂
MATCH THE WORDS           a. a commercial interruption, where a
WITH THE DEFINITIONS     thing, a product or a service are
                         advertised . it helps people to choose
                         best things.
1.A documentary          b.produced by recording images from
                       the world with cameras, or by creating
                       images using animation techniques or
2.A quiz show          visual effects.
                           c. A programm which gives facts and
                          information about a particular
3.An advert               subject

                        e. A programmer ,where sport events are
4.A cinema             told

5.Sport news           d.People take part in a competition there .
                       They are asked questions , they can win or
                       lose the game. If they are in luck , they get a
                       prize.
MATCH THE DEFINITIONS WITH THE
 PICTURES
a. There are a lot of music In this kind
of programmers, we can watch singers
and listen to songs
                                                              1.
                                                    2.
b. A film with a lot of series , which is
shown during a long time

c. A discussion, where different problems
are discussed by participants . They express                  3.
their opinions, ask and answer questions.

d.                                                       5.
                                               4.
e. produced by recording images from the
world with cameras, or by creating images
using animation techniques or visual
effects.
CHECK YOURSELF!                                         2.

a.There are a lot of music In this kind
of programmers, we can watch singers
and listen to songs

b.A film with a lot of series , which is
shown during a long time                                      1.
                                               3.
c. A discussion, where different problems
are discussed by participants . They express
their opinions, ask and answer questions.                          5.

d.A programmer ,where the announcer
says what the weather will be like the next
day.                                                4.
e.produced by recording images from the
world with cameras, or by creating images
using animation techniques or visual
effects.
WHAT IS IT?




A cinema
           A soap opera
                      A music programm
WHAT IS IT?


               advert



                        A music programme
A talk show
WHAT IS IT?




                Sport news

A quiz show                  News
THE BRITISH
      TELEVISION
  There are 940 television
broadcasts stations; 400
different TV channels in The
UK.
 Major British TV Channel is
           BBC.
BBC operates 14 different
   television channels
REALITY TV IN BRITAIN

  Programmes which ordinary people into the public eye are
enjoying a wave of popularity


                 Popular reality TV shows in the UK




                               X Factor           Strictly Come Dancing
   Big Brother
Check
yourself
It was
invented in
the USA in
1965




              A worldwide
              system of
              interconnected
              networks and
              computers.
Research ,getting
     Online shopping                necessary
                                    information


Talking to
friends


                  What can you do
                  in internet?
                                             Download
                                             music
                           Downloading/
Watching Videos            listening to
                           music
Disadvantages                Advantages
Disadvantages:             Allows easy and
It promotes violence       quick access to
and bad behaviour           information
within society,            People can buy
It stops children          products, talk to
from going out, as          people and much
they wish to stay           more online
home and use the
internet to talk to        Downloading music-
friends , to play           quick and easy
games
Check
yourself
Progress test
The mass media
!
The mass media
The mass media
The mass media
The mass media
The mass media
The mass media
The mass media
The mass media
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Ad

The mass media

  • 2. WHAT IS THE MEDIA? press television radio internet
  • 3. educate inform The role of the Media in our life entertain
  • 4. HOW DO PEOPLE USE THE MEDIA?
  • 5. To receive information 仗仂仍舒 亳仆仂仄舒亳 THE MEDIA HELP PEOPLE To relax- 仂亟舒 To entertain -舒亰于仍亠从舒 To travel around the world without wasting money- 仗亠亠于仂于舒 仗仂 仄亳 弍亠亰 亰舒舒
  • 6. Newspapers The Radio Media Television Progress The internet test
  • 7. What is a Newspaper ? printed -仆舒仗亠舒舒仆仆亶 It is a paper printed and sold daily or weekly仗仂亟舒于舒亠仄亶 Sold - with news news - 仆仂于仂亳 , advertisements Article-舒 , articles about political, crime, business - 亠从仍舒仄舒 Advertisement , art, entertainment , sport events.Crime -仗亠仗仍亠仆亳亠 Entertainment -舒亰于仍亠亠仆亳亠
  • 8. FROM HISTORY OF NEWSPAPER In ancient Rome, announcement bulletins of the Acta Diurna government were made public by Julius Caesar They were carved on stone or metal and posted in public places In China, early government- produced news sheets, during the late Han dynasty (second and third centuries AD). Between and , the Chinese Tang Dynasty published government news; it was handwritten on silk and read by government officials.
  • 9. NEWSPAPERS IN BRITAIN Printing press was invented in the15th century in Germany The first newspaper in Britain appeared in 1513.
  • 10. NEWSPAPERS IN BRITAIN The longest running British newspaper is The Times began in 1785. John Walter was a founder of The Times newspaper, London.
  • 11. More credible Contain political, industria Quality l, financial and papers There are two cultural news kinds of newspapers in Britain Tabloids Less credible Sensationalism
  • 12. NEWSPAPERS ARE DIVIDED Daily Sunday Published on every day of They are larger then daily the week except Sunday ones
  • 13. The Newspaper is the only national newspaper for 8 to 14 year old children Newspapers for designed for the classroom. It is produced children by a small team of teachers and journalists. It was first published in April 2000 and has been delivered to schools every half term since.
  • 15. What is a radio? The process of sending and receiving messages through the air , broadcasting programmes for people to listen to People can get news- take part in talk shows- listen to music- 亰仆舒 仗亳仆亳仄舒 舒亳亠 于 仗仂仍舒 仄亰从 仆仂于仂亳 仂从-仂
  • 16. FIND THE CORRECT TRANSLATION 1.Listen to the radio a.从仍ム亳 舒亟亳仂 2.Turn the radio on b.弌仍舒 舒亟亳仂 c.弌仍舒 仆仂于仂亳 3.Miss a radio programme 仗仂 舒亟亳仂 4.Get news over the radio d.仂仗亳 舒亟亳仂仗亠亠亟舒
  • 17. Who invented a radio ? Guglielmo Marconi was On May 7, 1895 the Russian an electrical engineer and Nikola Tesla developed physicist Alexander Popov Nobel laureate known for means to reliably performed a public the development of a produce radio demonstration of practical wireless frequencies, publicly transmission and reception telegraphy system. demonstrated the of radio waves used for In 1896, he was awarded principles of radio, and communication .This day has a patent for radio with transmitted long distant since been celebrated in British Patent . signals. Russia as Radio Day
  • 18. BBC radio A service of the British Broadcasting Corporation which has operated in the United Kingdom BBC operates more than 40 stations that comprise 50% of all radio listening in the UK The BBC radio services began in 1922. Commercial Radio: Started in 1970s, now includes over 300 private stations.
  • 19. BBC STUDIO What does a radio studio look like? How do announcers work ? Have you ever seen the BBC studio?
  • 20. NOUNS COUNTABLE Check plural nouns Make the yourself! UNCOUNTABLE WE CAN COUNT newspapers Newspaper Newspaper WE CAN NOT COUNT WorkCOMPUTERS work WATER Work a lot of COMPUTER Snow- much snow Show- SNOW NEWSPAPER- NEWSPAPERS NEWS Food- much food Food- WEATHER Cinema- cinemas Cinema- MESSAGE MESSAGES FOOD Money- a lot of money TV BOOK-Money- BOOKS AIR Juice- much juice Juice- A/AN A/AN SOME/ANY A LOT OF / LITTLE
  • 22. Broadcasting(于亠舒亠仍- 仆亠)programmes (the news, plays,advertisement What is TV ? s, shows) for people to watch on their television sets
  • 23. An advertisment a commercial interruption, where a a thing, a product or a service are advertised . It helps people to choose best things. 亠从仍舒仄舒
  • 24. A documentary A programm which gives facts and information about a particular subject 仂从仄亠仆舒仍仆亶 亳仍仄
  • 25. A Weather forecast A programm ,where the announcer says what the weather will be like the next day. 仂亞仆仂亰 仂亞仂亟
  • 26. TALK SHOW It is a discussion, where different problems are discussed by participants . They express their opinions, ask and answer questions. 丐仂从 -仂
  • 27. MATCH THE WORDS a. a commercial interruption, where a WITH THE DEFINITIONS thing, a product or a service are advertised . it helps people to choose best things. 1.A documentary b.produced by recording images from the world with cameras, or by creating images using animation techniques or 2.A quiz show visual effects. c. A programm which gives facts and information about a particular 3.An advert subject e. A programmer ,where sport events are 4.A cinema told 5.Sport news d.People take part in a competition there . They are asked questions , they can win or lose the game. If they are in luck , they get a prize.
  • 28. MATCH THE DEFINITIONS WITH THE PICTURES a. There are a lot of music In this kind of programmers, we can watch singers and listen to songs 1. 2. b. A film with a lot of series , which is shown during a long time c. A discussion, where different problems are discussed by participants . They express 3. their opinions, ask and answer questions. d. 5. 4. e. produced by recording images from the world with cameras, or by creating images using animation techniques or visual effects.
  • 29. CHECK YOURSELF! 2. a.There are a lot of music In this kind of programmers, we can watch singers and listen to songs b.A film with a lot of series , which is shown during a long time 1. 3. c. A discussion, where different problems are discussed by participants . They express their opinions, ask and answer questions. 5. d.A programmer ,where the announcer says what the weather will be like the next day. 4. e.produced by recording images from the world with cameras, or by creating images using animation techniques or visual effects.
  • 30. WHAT IS IT? A cinema A soap opera A music programm
  • 31. WHAT IS IT? advert A music programme A talk show
  • 32. WHAT IS IT? Sport news A quiz show News
  • 33. THE BRITISH TELEVISION There are 940 television broadcasts stations; 400 different TV channels in The UK. Major British TV Channel is BBC. BBC operates 14 different television channels
  • 34. REALITY TV IN BRITAIN Programmes which ordinary people into the public eye are enjoying a wave of popularity Popular reality TV shows in the UK X Factor Strictly Come Dancing Big Brother
  • 36. It was invented in the USA in 1965 A worldwide system of interconnected networks and computers.
  • 37. Research ,getting Online shopping necessary information Talking to friends What can you do in internet? Download music Downloading/ Watching Videos listening to music
  • 38. Disadvantages Advantages Disadvantages: Allows easy and It promotes violence quick access to and bad behaviour information within society, People can buy It stops children products, talk to from going out, as people and much they wish to stay more online home and use the internet to talk to Downloading music- friends , to play quick and easy games
  • 42. !