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THE MEDIUM
WITHOUT THE MESSAGE
UNDERSTANDING BLOGGING: TOOLS FOR THOUGHT
Kiran Jonnalagadda, April 19, 2008, Manipal
Consider Instant Messaging
Consider Instant Messaging
One-on-One
Consider Instant Messaging
One-on-One
Invite third person
Consider Instant Messaging
One-on-One
Invite third person
Group chat
Consider Instant Messaging
One-on-One
Invite third person
Group chat
Hundreds of talkers (Internet Relay Chat)
Consider Instant Messaging
One-on-One
Invite third person
Group chat
Hundreds of talkers (Internet Relay Chat)
Close window: gone; ephemeral
The medium without the message (April 2008)
VOICE / TEXT
Linear
Access

VOICE / TEXT
Linear
Access

VOICE / TEXT
Linear
Access

VOICE / TEXT
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random
EPHEMERAL
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL / PERMANENT
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL / PERMANENT
Voice
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL / PERMANENT
Voice
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL / PERMANENT
Voice
Mailing List
ephemeral
adjective
last years ephemeral fashions TRANSITORY, transient, 鍖eeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.

EPHEMERAL / PERMANENT
Voice
Mailing List

web
URL = ACCESS
Huge
URL = ACCESS
Huge
URL = ACCESS
PROCESS OF DISCOVERY
What is a Blog? Technically:
Page of posts
Reverse chronology
Archives:
By Date and by Categorisation
Permalinks
Comments  Feedback loop
FEEDBACK LOOP
CONVENIENCE

FEEDBACK LOOP
CONVENIENCE

FEEDBACK LOOP

CALIBRATION
MASS CULTURE
MASS PRODUCTION
And Mass Consumption
CALIBRATION
& VALIDATION
SPEECH:
PRIVATE, PUBLIC, SECRET
SPEECH:
PRIVATE, PUBLIC, SECRET
DISTRIBUTION
DISTRIBUTION:
TECH, CULTURE, BUSINESS

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