The Middle East Loves Youtube
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This document discusses Google's YouTube advertising opportunities in the Middle East and North Africa (MENA) region. It highlights that YouTube receives over 180 million daily video plays in MENA and has significant daily user traffic on mobile and desktop. The document promotes advertising packages that companies can purchase to display their ads on the YouTube homepage and mobile app homepage across high traffic countries in MENA like Saudi Arabia, United Arab Emirates, Egypt, and Morocco. Pricing details are provided for standard and expandable ad packages with and without inclusion of the mobile roadblock option.
The Middle East Loves Youtube
- 1. Google Confidential and Proprietary Make YouTube Yours YouTube Homepage Advertising is Now in MENA
- 2. Google Confidential and Proprietary2 Google Confidential and Proprietary2 YouTube is Everywhere Mass audience for mass exposure 4B+global views per day (600M on mobile) 800MUnique visitors per month 3rdLargest site on the internet Source : Internal data, Comscore
- 3. Google Confidential and Proprietary3 Google Confidential and Proprietary3 The Middle East Loves Youtube +180mPlaybacks per day in MENA
- 4. Google Confidential and Proprietary4 Own The Worlds #1 Entertainment Destination
- 5. Google Confidential and Proprietary5 Incredible Reach Daily Impressions in KSA, UAE, EG and MA on homepage Place Text Here
- 6. Google Confidential and Proprietary6 Across MENA
- 7. Google Confidential and Proprietary7 Extend to new screens Own all of YouTube for 24 hours, on any screen, by adding the mobile roadblock. + YouTube Homepage 6.2M impressions per day YouTube Mobile Roadblock 5.6 M impressions per day =
- 8. Google Confidential and Proprietary8 Mastheads Lead To Significant Uplift In Brand Engagement Across Web 2.2x 5.5x 5.5x 5.2x 5.4x Branded search engine query Advertiser site visit YouTube Video Views Branded YouTube query Any of these activities Source: Homepage Impact Study, November 2009, updated December 2010. Median of exposed group as compared to control group indexed at 100%. Top Performing Campaigns 4X 18X 6X 6X 18X Control Exposed
- 9. Google Confidential and Proprietary9 Ad exposure drives engagement Users Seeing the Homepage Ad 2-3 Times Interacted Twice As Much Ad Exposure Drives Engagement
- 10. Google Confidential and Proprietary10 Pricing
- 11. Google Confidential and Proprietary11 Standard YVA Expandable YVA Standard YVA + Mobile Roadblock Expandable YVA + Mobile Roadblock COUNTRY KSA 2,500,000 Est. Impressions 4,000,000 Est. Impressions $43,000 $50,000 $60,000 $67,500 AE 800,000 Est. Impressions 900,000 Est. Impressions $15,000 $17,500 $19,000 $21,500 EG 1,500,000 Est. Impressions 300,000 Est. Impressions $18,000 $21,000 With MENA 4 Bundle* MA 1,400,000 Est. Impressions 400,000 Est. Impressions $18,000 $21,000 With MENA 4 Bundle* MENA 4 6,200,000 Est. Impressions 11,800,000 Est. Impressions $78,000 $90,000 $100,000 $115,000 YouTube Homepage Pricing Cost per day + + ≒Impression numbers based on observed daily averages, not guaranteed. ≒Reservations cancelled within 30 days will be charged a cancellation fee. *Included with MENA 4 bundle only