4. Mobile Interaction with user? SMS / MMS ( MAIL ) Gateway f.e. 3030, plazZza , ... often with wap push Pros simple, push, adaptation people & tech Cons limited possibilities, expensive to get shortcode (hitcode plazZza), expensive for user, not easy to use if you provide an extensive feature set.
5. Mobile Interaction with user? 2. Mobile website f.e. www.flickr.com/mob , http://www.google.com/xhtml Pros simple & cheap to develop, all new phones have browser, standard Cons configuration phone, screensize?, type in URL, usability (cant fully rely on controls), Thin client , No Push
6. Mobile Interaction with user? 3. Mobile Application f.e. Gmail client, ShoZu, Lifeblogger Pros use phone controls (camera calerdar - ...), push, easy access, fast, thick client , extensible Cons configuration phone, screensize?, type in URL, usability (cant fully rely on controls), Thin client , No Push, development
11. Opportunity A lot of free services on the web Use existing web services in your own project Focus on your core business My project used several different services together: wordpress google maps flickr zonetag youtube blip.tv mobyexplorer eyespot Fast & Simple development
16. What did I (& i-merge) learn? Extremely fast development if you use existing services Mobile technology is getting ready for real interaction with the user. Photo, video, location-based Geotagging is going to be fun to do campagnes with. The possibilities are endless. Roaming, data-traffic is extremely expensive. In the future everyone can be a journalist