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With mainstream media expanding its reach to find its audience, producers are more and more looking to mobile as a marketing and programming platform. It is this emerging group of storytellers who will lead innovation and define the standards of content in this new medium. Panelists for this topic will address the various challenges related to mobile content development and production, technology adoption, and brand integration. This discussion, sponsored by the Mobile Committee of the Producers Guild of America, New Media Council, will look at the exploding interest of mobile in Hollywood and talk to producers who are taking advantage (and taking risk) in this uncharted territory.Read less