The document discusses the mission of Toastmasters clubs to provide a supportive learning environment for developing communication and leadership skills. It notes that most members leave clubs due to indifference to their needs rather than other reasons like moving or cost. The key concept discussed is "Moments of Truth", when members form impressions of a club's quality during interactions. It lists examples of Moments of Truth like first impressions, orientations, fellowship activities, meeting organization, membership strength, and recognition of achievements. The document stresses the importance of positively addressing these touchpoints to retain membership.
2. The Mission of the Club
The mission of a Toastmasters club is
to provide a mutually supportive and
positive learning environment in which
every member has the opportunity to
develop communication and leadership
skills, which in turn foster self-
confidence and personal growth.
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3. The Reasons Members Leave
1% die
3% move away
9% move on to other products because
of someones recommendation
9% find a cheaper product elsewhere
10% are chronically dissatisfied
68% leave because people are
indifferent to their needs
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4. Moments of Truth
A Moment of Truth is an episode
where a member comes in contact
with any aspect of the
Toastmasters experience and
forms an impression of a clubs
quality and service.
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5. Toastmasters Moments of Truth
First impressions
Membership orientation
Fellowship, variety and communication
Program planning and meeting
organization
Membership strength
Achievement recognition
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6. First Impressions
Guests greeted warmly and introduced to
officers and members
Guest book and name tags provided
Professionally arranged meeting room
Arrangements meet speakers needs
Guests invited to address the club
Guests invited to join
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7. New Member Orientations
Formal induction, including presentation
of pin and manuals
Assignment of mentor
Education programs and recognition
system discussed
Learning needs assessed
Speaking role(s) assigned
Member involved in clubs activities
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8. Fellowship, Variety and
Communication
Guests greeted warmly
Enjoyable and educational meetings
Regularly-scheduled social events
Participation in area, district and
International events
Inter-club events
Club newsletter and/or Web site
updated regularly
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9. Program Planning and
Meeting Organization
Program and agenda publicized in
advance
Members are prepared to carry out all
program assignments
All projects are manual projects
Meetings begin and end on time
Creative table topics and activities
Positive and helpful evaluations
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10. Membership Strength
Club has 20 or more members
Members are retained
Promotion in clubs organization or
community
Club programs are varied and exciting
Toastmasters sponsoring new members
are recognized
Regular membership-building programs
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11. Recognizing Accomplishments
Award applications immediately submitted to WHQ
Progress chart displayed and maintained
Member achievements recognized with ceremony
Club, district and international leaders recognized
Club and member achievements publicized
DCP used for planning and recognition
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