A question newer marketers always have when it comes to A/B testing is: What do I A/B test first?
These 6 elements arent the only important elements on your site but they will make a massive difference if tested properly.
Let us know whats working for you. Which elements have you tested that have made the most impact? Were curious to hear your answers.
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The Most Effective Web Elements to A/B Test
1. Your CTA:
Copy, Contrast & Placement
Your headline:
Copy, Size & Color
Page Length:
Short vs. Long
Video vs. Image vs. Text:
Text: Explaining the benefits.
Video: Showing the awesomeness.
Image: Some screen shots.
Images:
Faces vs. Nature
Your Pricing Copy:
Number of plans, Pricing difference.
High price vs. Low price.
Size of price copy.
Features shown, Button copy.
Trial Offer vs. Money Back.
S T A N D A R D
/MO
/MO
/MO
U N L I M I T E D B U S I N E S S
$8 $16 $24I WANT IT
I WANT IT
I WANT IT
I WANT IT!
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*These 6 elements arent the only important elements on your site but they will make a
massive difference if tested properly.
Top 6 Web Elements to A/B Test