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Monday, October 18, 2010
What do YOU see?




Monday, October 18, 2010
*What could I
           do in this moment
              that would be
         the exact OPPOSITE
            of everyone else?

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
So:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
I have a commitment
               and a confession:



Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Fortunately:



Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Heres the
                           reality:



Monday, October 18, 2010
41




Monday, October 18, 2010
Monday, October 18, 2010
Oh, and P.S.



Monday, October 18, 2010

                           Its not about
                           the nametag.



Monday, October 18, 2010
Monday, October 18, 2010

                           Its not about
                           the nametag.



Monday, October 18, 2010

                             Whats
                              your
                           nametag?




Monday, October 18, 2010
Monday, October 18, 2010
Practice.




Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Practice.




Monday, October 18, 2010
How to Package
           Thoughts into
            Messages &
             Messages
            into Money


Monday, October 18, 2010
1. Writing is the
                       basis of all
                         wealth.


Monday, October 18, 2010
Monday, October 18, 2010
Now, if you think Im
     telling you all this just
       so I can BRAG...

Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Content
                     GENERATION
                        Content
                     MANAGEMENT
                        Content
                     DEPLOYMENT.

Monday, October 18, 2010
*Where do you


             GET           your ideas?
Monday, October 18, 2010
*How do you


         ORG                your ideas?
Monday, October 18, 2010
*Where do you


           PUB             your ideas?
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Creativity
            is nothing but
          active listening.

Monday, October 18, 2010
Listen for what
                      wants to be
                         written.

Monday, October 18, 2010
Monday, October 18, 2010
There is
                 no such thing
                 as writers block.

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
`
                                      nt
                                  u do
                           If yo down,
                           write i t r
                               it neve
                                appe ned.
                              h




Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
*What did you write
          TODAY?


Monday, October 18, 2010
*What did you write
          TODAY?


Monday, October 18, 2010
Monday, October 18, 2010
You dont.
          Your ideas organize
            themselves
              for you.
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
Each of you can
           start doing this
                 today:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
Is
                           everything
                           you know
                           written down
                           somewhere?
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Is
                           everything
                           you know
                           written down
                           somewhere?
Monday, October 18, 2010
Monday, October 18, 2010
THEE
         two smartest
       things I ever did:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But what if I
                             cant 鍖nd
                            somebody to
                           interview me?

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
The most important,
          valuable and pro鍖table
          word that could EVER
            COME BEFORE
               your name is:
Monday, October 18, 2010
By
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:

Monday, October 18, 2010
The more BY that comes
  before your name, the the
  more your credibility will
   enable customers BUY
     what comes after it.
Monday, October 18, 2010
Let me
                           ASK YA
                            this:

Monday, October 18, 2010
What content have you
         deployed today?


Monday, October 18, 2010
2. Your content
                       needs to
                      elicit more
                       response.

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Publishing
            content without
       eliciting a response
       is like inking in the dark.

Monday, October 18, 2010
Let me tell you
           exactly what I do:


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
This call to action is a
                 Response
               Mechanism.


Monday, October 18, 2010
I contribute content
                      to over


                           50
                publications,
            both print and online.
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Now, heres
                            the part that
                            makes my
                           nipples hard:

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But heres
                the part that
                makes my
             bank wallet hard:

Monday, October 18, 2010
This is exactly what I
    send to every single
     person who emails
       me for the list:

Monday, October 18, 2010
Monday, October 18, 2010
Check out this
                           response from
                             a reader:


Monday, October 18, 2010
Monday, October 18, 2010
How this made me money
   three weeks ago:


Monday, October 18, 2010
Let me
                           SUGGEST
                             this:
Monday, October 18, 2010
The response mechanism
      is more than just a
         clever way
        to get people to
       reach out to you.

Monday, October 18, 2010
The
                       question that
                         matters
                             is:

Monday, October 18, 2010
Now that I have this
                  what else
                 does this make
                   possible?

Monday, October 18, 2010
Sales
                  Research
                 Marketing
                  Tracking
                 Feedback.
             Editor ass-kissing.
             Listening platform
             Reader interaction.
Monday, October 18, 2010
Let me
                           ASK YA
                            this:
Monday, October 18, 2010
How are you combining
         outreach with
          attraction?


Monday, October 18, 2010
How to Package
           Thoughts into
            Messages &
             Messages
            into Money


Monday, October 18, 2010
*Hey        ,
             am I actually going to
               REMEMBER
               any of this stuff?

Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Offer myself as a
 verbal mirror so
you can see yourself as
 the world sees you.
Monday, October 18, 2010
Disturb you enough
         so (maybe) youll
           EXECUTE
         SOMETHING
           that matters.
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Me




Monday, October 18, 2010
Monday, October 18, 2010
GOODBYE,
                           your name
                           was Scott!




Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
And if you think
                           THATS bad...



Monday, October 18, 2010
Monday, October 18, 2010
Four years
                           of college.

                            Thanks
                             Miami!


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But heres the
                            WORST
                               one...


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
But, look at
                   the bright side:


Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Let me
                           SUGGEST
                             this:

Monday, October 18, 2010
The Internet is
                  FOR-E-VER.


Monday, October 18, 2010
EVERYTHING
                    matters.
               EVERYBODYS
                    watching.
               EVERYTHINGS
                 a performance.
Monday, October 18, 2010
*Is YOUR
                 commitment
               unquestionable?


Monday, October 18, 2010
Monday, October 18, 2010
Consistency is far
                 better than rare
                    moments of
                    greatness.



Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
Monday, October 18, 2010
What do YOU see?




Monday, October 18, 2010

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