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The new internet

David Luna
David Luna

The document discusses how the internet has changed over time from focusing on content, to design, to being mobile. It notes that the "New Internet" is now being rebuilt with a foundation in people and conversations through social networking sites like Facebook, Twitter, and YouTube. The key message is that businesses must adapt to this shift towards social media and conversations or risk failing like Blockbuster did by not adapting to new technologies.

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David Mark Luna social strategist and analyst
PRESENTS
THE NEW INTERNET How Social Media is changing the activity on the web. prepared by David Luna
THE INTERNET essential fast changes
THE INTERNET Business constantly needs to adapt.
FAILURE TO ADAPT Had the video rental market share for decades. Their failure to adapt to new technology allowed other companies to come in and lure away consumers with a more convenient rental experience. Founded in 2002, Redbox had the video rental market share in less than 7 years. By 2009 Redbox was the leader in the video rental industry. If Redbox doesnt adapt to the new technology of streaming videos, companies like Netflix, Hulu and iTunes will take the majority of the video rental market.
The Internet was first built on content. Websites were plain looking. The goal was just to have your website up and running. CONTENT
After content, websites tried to separate by design. Websites were flashy trying to keep your attention. The goal was create an experience that would keep you coming back. DESIGN
MOBILE After design, websites tried to meet you wherever you were through mobile. The release of the iPhone in 2007 created a major shift as to how people got on the internet. The goal was utilize mobile technology to create a new experience through GPS capabilities, gamification and mobile devices.
MOBILE DESIGN CONTENT
THE INTERNET
Currently the Internet is being rebuilt.
The New Internet has a foundation in people
The New Internet is focused on conversations
facebook twitter youtube The tra鍖c of the New Internet is happening on social networking sites
THE NEW INTERNET facebook twitter youtube conversations
THE INTERNET THE NEW INTERNET MOBILE SOCIAL NETWORKS DESIGN + CONVERSATIONS CONTENT PEOPLE = the complete picture
ADAPT or FAIL

More Related Content

The new internet

  • 1. David Mark Luna social strategist and analyst
  • 3. THE NEW INTERNET How Social Media is changing the activity on the web. prepared by David Luna
  • 4. THE INTERNET essential fast changes
  • 6. FAILURE TO ADAPT Had the video rental market share for decades. Their failure to adapt to new technology allowed other companies to come in and lure away consumers with a more convenient rental experience. Founded in 2002, Redbox had the video rental market share in less than 7 years. By 2009 Redbox was the leader in the video rental industry. If Redbox doesnt adapt to the new technology of streaming videos, companies like Netflix, Hulu and iTunes will take the majority of the video rental market.
  • 7. The Internet was first built on content. Websites were plain looking. The goal was just to have your website up and running. CONTENT
  • 8. After content, websites tried to separate by design. Websites were flashy trying to keep your attention. The goal was create an experience that would keep you coming back. DESIGN
  • 9. MOBILE After design, websites tried to meet you wherever you were through mobile. The release of the iPhone in 2007 created a major shift as to how people got on the internet. The goal was utilize mobile technology to create a new experience through GPS capabilities, gamification and mobile devices.
  • 12. Currently the Internet is being rebuilt.
  • 13. The New Internet has a foundation in people
  • 14. The New Internet is focused on conversations
  • 15. facebook twitter youtube The tra鍖c of the New Internet is happening on social networking sites
  • 16. THE NEW INTERNET facebook twitter youtube conversations
  • 17. THE INTERNET THE NEW INTERNET MOBILE SOCIAL NETWORKS DESIGN + CONVERSATIONS CONTENT PEOPLE = the complete picture