�ݺ�ߣ

©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
The New Normal
How Mobile Drives A “New Normal”—
And New Imperatives For B2Bs.

Want Audio With This �ݺ�ߣshow?
This �ݺ�ߣshow Is Available With An Audio Soundtrack
(running 15 minutes)
Click Here
For
Audio
�ݺ�ߣshow
Version

While
B2B
Companies
Aren’t
Paying
Attention…

A Series
Of Dramatic
Changes
Among Their
B2B Buyers
Are Exploding
All Around
Them.

The
Mobile
Planet
4.5
Billion
Strong
(and still surging higher)
Source: ITU Data

Mobile
Introduces
The
First Truly
“Personal”
Computer.

Mobile As
First Screen
Internet
Device
In 3-5
Years
The
New
Web
Morgan Stanley findings here.
Gartner findings here.

Mobile
Drives The
Anytime-
Anywhere
Purchasing
Opportunity.

Mobile
Web Sites
SMS
Alerts &
Campaigns
Video &
Audio
Mobile
Advertising
Mobile Apps,
Utilities &
Extensions
Location-
Based
Services
Mobile
Social
Media
Mobile Tools Offer Choice
Mobile
Augmented
Reality
QR/2D
Barcodes

Mobile
Provides
The
1:1
Marketing
Medium

The
New
Normal
How
W
e
Live
&
W
ork

We
Simultaneously
Live (and Work)
In 2
Worlds At
All Times.

Our
Personal And
Professional
Communications
Now Take
Many Forms
(and Media).
Texts
Apps
Tweets
Podcasts
Videos
Blogs
Check-
Ins
SocialNetworks

At Home &
At Work, We
Expect Media
That We Can
Manipulate.

And Our
Media Must
Move
With Our
Every
Move.

Real-Time
Is
The
Only
Speed.
(and that’s not even
fast enough)

Multi-Tasking +
Multiple
Conversations +
Multiple Tools =
Multi-
Channel
Society

The
New
Imperatives
M
obile
Im
peratives

Engage
Across
A
Wider
Ecosystem
Branding

Easier.
Faster.
Better.
Success
Factors

Brands
Must Now
Be Invited
Into
Prospects’
Worlds
(And Devices).
Pull
vs. Push

The
New
Selling

Innovation
Not
Just
Participation.
M
arketing
Strategy

Learn
More
On
Mobile
B2B
M
obile
M
arketing

Thank You!
(and good luck with mobile)
Blog: CKBlog.comWeb: CKB2B.com Twitter: @CKsays

�ݺ�ߣ

The New Normal: Mobile's New Imperatives For B2Bs

More Related Content

The New Normal: Mobile's New Imperatives For B2Bs