The new retail
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This is the presentation I made at the FADA Auto Summit New Delhi on Jan 10, 2012. I basically argue that auto retail is set to change and give pointers on the possible direction of change.
The new retail
- 1. The New Retail January 10, 2011
- 2. Who owns the customer?
- 3. Brand Trade
- 4. Intermediary Brand Trade
- 5. Multi-brand Dealers Are Powerful
- 8. Auto Portals Stealing Power
- 9. How do consumers buy?
- 11. Goes&for& BUYS&THE& 2nd&test& CAR!!!!& drive& Bad&Press& Goes&for& around&faulty& test&drive&&& gear&box& New&& IMPROVED& model& launched& Decided&to& Company&refutes&charges;& wait& new&model&coming&up& Loan&gets& approved& Applies&for& Friends&mentions&expensive&upkeep;&decides&to&think&over&?nances& Loan;&Plans& ?nances& Bad&reviews& about&failed& model& Think&about& Get& buying&a&car& Promoted&
- 13. Do consumers need car showrooms?
- 18. Brands are all about experiences
- 24. Future Of Retail
- 27. Summary Multi brand retail tends to own the customer Comparison sites play that role in auto sector Marketing needs to build ladders & remove snakes Create awesome experiences in the showroom Integrate the online-of?ine experience