![What other CEOs are saying about newsletters
"Custom publishing is becoming a preferred way for companies to communicate with their customers,"
Says Chris McMurry, Custom Publishing Council Chairman "And that's the reason nearly every
[company] is doing it.
A STUDY CONDUCTED BY THE CUSTOM PUBLISHING COUNCIL, "EFFECTIVENESS OF CUSTOM
PUBLICATIONS: A STUDY ON HOW CONSUMERS RESPOND TO CUSTOM PUBLICATIONS," REVEALS THAT 64
PERCENT OF CONSUMERS AND 67 PERCENT OF BUSINESS PROFESSIONALS WHO ARE REGULAR READERS
OF A CUSTOM PUBLICATION HEAVILY CONSUME THE CONTENT, MEANING THEY READ THE BOOK COVER TO
COVER OR SOME PAGES IN DETAIL, AND PICK IT UP AN AVERAGE OF TWO TIMES BEFORE FINISHING IT.
The research even finds that nearly 40 percent of those who receive a custom publication retain it or
pass it along to additional readers, another key indication of the high value a reader places on any
magazine or newsletter.
MILLWARD BROWN REPORTS THAT CUSTOMER PUBLICATIONS FORM STRONGER BRAND RELATIONSHIPS.
BRAND LOYALTY INCREASES BY A THIRD. MORE SPECIFICALLY A CUSTOMER PUBLICATION CAN BE USED TO
ESTABLISH A DESIRED BRAND IMAGE OR POSITIONING.](https://image.slidesharecdn.com/thenewsletterfactory-12796373216766-phpapp02/85/The-Newsletter-Factory-15-320.jpg)
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- 1. Newsletter Factory CREATING SUCCESSFUL BUSINESS COMMUNICATIONS SINCE 1987
- 2. Newsletters Enable Your Business to Grow in Ways Ads Cant Newsletters: Have high credibility Have high retention Will not be mistaken for junk mail Successful Internal Newsletters: Promote teamwork Increase productivity Support training initiatives Involve readers in organizational activities Pave the way for new policies or initiatives Successful External Newsletters: Increase name recognition Enhance an organizations image Promote customer loyalty Create opportunities for market expansion Generate continual feedback from customers
- 3. TOP 10 Reason You Should Have a Newsletter Happy clients and satisfied customers convey that message to their friends and business associates, and that presents a good image for YOU. Because newsletters generally are read by many more people than just those who initially receive them, your good image will be widespread. A newsletter: 6) Give your clients and prospects the opportunity to find out what they may want to 1) Is the most effective, most attractive way know via Q & A columns. of getting your message to your current and potential clients. 7) Are a good way to introduce new services and products to current and potential clients. 2) Provides valuable information about your business and services. 8) Are a welcome handout at meetings and seminars. 3) Are relevant, timely and welcome, and remind your clients that you are concerned 9) Are not canned and impersonal and about their interests. perceived as junk mail. 4) Restate the benefits your clients receive AND by doing business with you. 10) Demonstrate the permanence, 5) Are a dignified subtle way to promote reliability and consistency of YOU and your business. your company.
- 4. Business Communications PROFESSIONALLY DESIGNED AND WRITTEN MARKETING MATERIALS BOOST YOUR BOTTOM LINE Newsletters / Magazines Hard-hitting, targeted, and enticing to readers on a more personal level. Highly effective newsletters will enhance your companys presence in an ever-changing marketplace. Brochures Visually appealing marketing tools that provide specific information on products, services, or other important materials. Company Folders / Corporate Identity Gives a detailed description of products and services. Reference tools to build and promote the companys image as a highly professional organization. Direct Mail / Response Mechanisms Provide the feedback to improve or tailor your publication to best serve the needs of your audience.
- 5. Business Communications Annual Reports Professionally profile the financial position of your company for current and potential investors. Electronic Newsletters Communicate effectively and economically with regularly scheduled electronic newsletters. Web Sites Discover the power of an expertly developed Web site that is designed, written and optimized for maximum results. Combining Marketing Expertise With Creative Excellence The long-term success of a publication usually depends on your ability to establish and maintain your presence through other marketing and communications means. We can help you devise and implement a complete communication plan that includes your publication as a crucial aspect.
- 6. Editorial and Design Services SUPERIOR DESIGN AND EDITORIAL SERVICES GET THE RESULTS YOU ENVISION Just the Right Words Our talented team of writers, editors, and proofreaders will help polish your message to maximize the success of your communication pieces. Whether you need an entire custom brochure or publication written from start to finish or a light edit of material provided by executives, Premier Marketing Resources offers the right editorial service option. Creating a "Look" That Communicates Experienced art directors, graphic designers, and custom illustrators team up to create a powerful format that showcases your message, reflects the identity of your organization, and maintains consistency with your overall communications approach.
- 7. Our Team Approach Ensures You Achieve Your Communications Goals To ensure you get the compelling, eye-catching publications you want, our designers, writers, editors and communications strategists at the Newsletter Factory utilize a team approach from the outset of your project. Your input provides the basis for all graphic design, layouts, editorial content and communications strategies. COMPLETE TURNKEY OR SELECTED SERVICES MAKE YOUR LIFE EASIER Turnkey Services Simplify Projects From Start to Finish The Newsletter Factory will carry your project from the conceptual stages all the way to the printer, mail house, or Web server. At your request, the Newsletter Factory will even tabulate audience response and manage your database. The Newsletter Factory has successfully helped numerous associations, small businesses, major companies, nonprofit organizations and Fortune 500 corporations achieve their communications goals for more than 20 years.
- 9. Web Site Design CREATING A WEB PRESENCE The Internet is the most professional, effective, and cost-effective way to reach qualified prospects and tell them about your business. The majority of your prospective customers or clients will search for your company online before ever talking to someone in your office. Your Web site is providing your customer or client a first impression about your company.
- 10. The NLF Small Business Solutions CHOOSE THE NLF NEW BUSINESS PACKAGE THAT BEST FITS YOUR NEEDS Select a single item or combine essential products. Each component is available individually or in combination: Logo Development A professionally designed logo resonates with your target market and sets the stage for ultimate success. You will receive multiple designs to choose from each one created to support your corporate identity within your target market. Following any requested changes and your final approval, you will receive your logo in digital format for use in print, Internet, and video applications. Corporate Identity Accurately conveying your companys personality and core principals represents a key element of success. You must clearly establish your corporate identity in order to ensure that future marketing and branding efforts remain consistent and effective. Stationery & Business Cards Every business needs these basics of everyday communication to gain respect in the marketplace. You can select materials in two or four colors. Templates include business letterhead, mailing label, and fax cover sheet in electronic and PDF formats.
- 11. The PMR Small Business Solutions Presentation Folders An attention-getting presentation folder reinforces your companys image and provides an ideal vehicle for organizing proposals, corporate background information, and every other document a client will ever need. Your folder will have a single pocket and will accommodate a business card. Printing it on heavy 120-pound premium cover stock gives it the highest level of rigidity and creates the perception of extremely high quality. Company Brochures Effectively conveying your products, services, and value proposition in a well- crafted company brochure generates enthusiasm and interest within your preferred audience. When printed as a tri-fold on premium 100-pound cover stock, your professionally designed and written brochure will provide an excellent introduction to your company. Internet Presence (Web Site Startup) Todays companies need a powerful Internet presence to legitimize themselves to prospects and clients. A basic Web site should consist of a home page, contact page, company history, and listing of products or services. Additional pages are available if needed.
- 12. Reader Response Mechanisms MEASURING RESPONSE HELPS YOU COMMUNICATE MORE EFFECTIVELY IN SEVERAL WAYS Among other things, regular reader surveys will help you: Make your publication more interesting by identifying topics about which your readers would like additional information. Improve the effectiveness of your publication's design by identifying the design elements with the greatest appeal for your audience. Give your readers a greater sense of "ownership" in the publication by making changes that show readers their opinions count. The response specialists at Premier Marketing Resources will help you develop the best way to measure your publication's effectiveness. At your request, we'll also develop and maintain your response database, tabulate returns, provide comprehensive reports detailing the type of response that your publication generated, and even suggest ways of improving readership based on reader response.
- 13. What do you want your newsletter to accomplish? Promotional Newsletters This type of newsletter is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or Prospective customers free of charge. Although not a sales pitch, the promotional newsletter does strive to turn prospects into customers and customers into repeat customers. Relationship Newsletters Examples of this type of newsletter are customer newsletters, club newsletters, employee newsletters, Church newsletters, and alumni newsletters. They focus on the shared interests of the target audience. Typically distributed at no charge, some organizations may send newsletters only to paid members. Expert Newsletters Usually subscription-based, these newsletters generally focus on a specific topic and the recipient is Someone who has specifically requested the information in the newsletter and is willing to pay for the information. Some newsletters may have characteristics of more than one group.
- 14. Building Customer Loyalty "A good newsletter keeps you in front of your customers, adds value to your services, establishes your expertise and credibility, and saves you valuable selling time," says Elaine Floyd, author, speaker and newsletter expert extraordinaire. CUSTOMER LOYALTY BUILDING IS POWERFUL. AND INFORMATIVE NEWSLETTERS CAN BE THE MOST POWERFUL TOOL IN YOUR SALES TOOLBOX. Do you have good customers you'd like to stay in touch with without interrupting them with phone calls or visits? Is your product or service line changing quickly? Do some of your best customers not know about your latest product offerings and how each one benefits them? Or have you heard your customers say, "I didn't know you did that?" Do your customers like hearing stories of businesses similar to theirs and how they've been successful? Can you share information that saves your customer's time and money, helps them get more business or prepares them for the future? If you answered "yes" to any of these questions, then you needed a newsletter yesterday.
- 15. What other CEOs are saying about newsletters "Custom publishing is becoming a preferred way for companies to communicate with their customers," Says Chris McMurry, Custom Publishing Council Chairman "And that's the reason nearly every [company] is doing it. A STUDY CONDUCTED BY THE CUSTOM PUBLISHING COUNCIL, "EFFECTIVENESS OF CUSTOM PUBLICATIONS: A STUDY ON HOW CONSUMERS RESPOND TO CUSTOM PUBLICATIONS," REVEALS THAT 64 PERCENT OF CONSUMERS AND 67 PERCENT OF BUSINESS PROFESSIONALS WHO ARE REGULAR READERS OF A CUSTOM PUBLICATION HEAVILY CONSUME THE CONTENT, MEANING THEY READ THE BOOK COVER TO COVER OR SOME PAGES IN DETAIL, AND PICK IT UP AN AVERAGE OF TWO TIMES BEFORE FINISHING IT. The research even finds that nearly 40 percent of those who receive a custom publication retain it or pass it along to additional readers, another key indication of the high value a reader places on any magazine or newsletter. MILLWARD BROWN REPORTS THAT CUSTOMER PUBLICATIONS FORM STRONGER BRAND RELATIONSHIPS. BRAND LOYALTY INCREASES BY A THIRD. MORE SPECIFICALLY A CUSTOMER PUBLICATION CAN BE USED TO ESTABLISH A DESIRED BRAND IMAGE OR POSITIONING.
- 16. What our clients are saying I GEORGIA PACIFIC ARTICLE! ALSO, I'M VERY HAPPY THAT YOU INCLUDED A LOVE THE CHANGES TO THE PICTURE OF RICHARD MEIER. THE INITIATIVE AND ATTENTION TO DETAIL IS VERY MUCH APPRECIATED. AGAIN, THANKS FOR ALL YOUR HELP! RIDGELEY STANDARD, CORPORATE ENVIRONMENTS This will definitely be our best newsletter ever! And I dont know who did it, but that layout of the Bring it On article and pictures is fantastic, as is the entire newsletter. I just can't wait for it to arrive in mailboxes! I love you guys. You are the best. Thank you SO much! - Mary Campbell, Brain Tumor Foundation for Children I APPRECIATE ALL THE ADDED TOUCHES AND THOUGHT THAT GOES INTO THIS NEWSLETTER. YOU GUYS DO A GREAT JOB. IF YOU EVER NEED A REFERENCE, LET ME KNOW. ROBERT MEYER, CHAMBERLIN EDMONDS Thanks for those kind words about our Thomas Concrete newsletter. It is really a collaboration between The Newsletter Factory and myself. We've developed an excellent working relationship through the years to produce such fine newsletters with each edition. Their parent company is Premier Marketing Resources. - Gwendolyn C. Chandler, Thomas Concrete of Georgia Inc.
- 17. Newsletter Factory 1775 The Exchange, Suite 300 Atlanta, GA 30339 770.955.1600 Fax 770.955.3313 www.nlf-pmr.com