The Page Group - Secures trademarks & develops licensing strategy
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American Honda Motorcycles engaged The Page Group to help secure and protect its trademarks, which were at risk of being lost due to infringement. The Page Group created strategies for aggressively pursuing cease and desist efforts against 45 infringing companies, securing numerous new licensing agreements, and developing an in-house product line that generated over $1.5 million in sales. The project involved brand development, dealer events, retail strategies, and event marketing support over a 2.5 year period during which The Page Group brought new products to market to help American Honda Motorcycles protect its trademarks.
The Page Group - Secures trademarks & develops licensing strategy
- 1. The Page Group Client: American Honda Motorcycles Project: Building and Developing Corporate Brand Security & Licensing Value
- 2. American Honda Motorcycle American Honda was at risk of loosing the rights to its trademarks due to infringement by others. The Page Group was engaged to help them understand what was necessary to secure and protect those trademarks. Project entailed: Creating Strategies for: Aggressively pursuing cease and desist efforts with infringing companies stopped over 45 infringements against brand Licensing trademarks to others secured numerous new licenses In house development of trademarked products for direct sale to consumer developed strategy, designed, sourced, and delivered over 1 遜 million dollars worth of merchandise to division for sale to retail channel. Brand development within categories and brand extension throughout segments of their motorcycle marketplace. Dealer Event Display, collateral, and sell sheets. Point of sale at retail strategies Supporting event marketing efforts TPG contracted for over 2 遜 yrs
- 3. TPG brought new products to market for AHM to secure its trademarks in categories important to the brand. Designed, Sourced, and Delivered American Honda Motorcycle Gear in 8 months
- 5. New School and Old School Fitting the needs of 49 years in the American Motorcycle Marketplace Supporting Ride Red Old School New School Heritage Motorcycle Lifestyle Driven
- 6. Project Focus: Determining how to best pursue cease and desists from companies infringing on trademark and brand. Help establish Licensing protocols Assist in finding, developing, & securing licensees Assist in forming joint venture relationships with vendors for products to be sold in house as AHM brands. Developing product programs that could assist in securing critical licensing product categories for AHM. Analysis & support of Event Marketing & Red Rider Marketing Developing AHM Dealer Tradeshow programs & displays Establish Retail point of sale for new Licensed Products programs.