The Passion Conversation: Robbin Phillips, Brains on Fire
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The document appears to be notes from a marketing meeting that discuss various topics such as branding, advocacy, and campaigns. Key points include reframing the conversation around addiction to focus on recovery, growing a website through word of mouth offline events, leveraging fans and advocates to promote causes, and becoming famous for the way you love people. Dates are provided indicating this spans a single day meeting on October 16th.
The Passion Conversation: Robbin Phillips, Brains on Fire
- 2. I WAS BORN WITHOUT A NAME. Wednesday, October 16, 13
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- 14. MY SWEET GRANDMA Wednesday, October 16, 13
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- 26. IT¡¯S NOT ABOUT THE PRODUCT CONVERSATION, IT¡¯S ABOUT... Wednesday, October 16, 13
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- 28. IF YOU DON¡¯T LIKE PEOPLE GET OUTOFMARKETING PERIOD. Wednesday, October 16, 13
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- 32. LET¡¯S GET GEEKY Wednesday, October 16, 13
- 33. *Source: Renana Peres, Ron Shachar, Mitchell Lovett Wednesday, October 16, 13
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- 40. THE BEST BRANDS LOVE PEOPLE , the brands we are the ones that never let us forget how it feels to be GOOD Wednesday, October 16, 13 the MOST
- 41. LOVE STORIES Wednesday, October 16, 13
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- 43. 23 MILLION need treatment for addiction* *SOURCE: SAMHSA Wednesday, October 16, 13
- 44. 3 MILLION actually seek it.* *SOURCE: SAMHSA Wednesday, October 16, 13
- 45. Wednesday, October 16, 13
- 47. from talking about ADDICTIONto... Wednesday, October 16, 13
- 48. ...talking about RECOVERY Wednesday, October 16, 13
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- 57. 409 stories shared on the web to date. Wednesday, October 16, 13
- 59. of WORD OF MOUTH HAPPENS... OFFLINE. Wednesday, October 16, 13
- 60. 6k and events sponsored Wednesday, October 16, 13
- 62. ROB MORRIS Wednesday, October 16, 13
- 63. Wednesday, October 16, 13
- 64. UH.OH WE HAVE A PROBLEM Wednesday, October 16, 13
- 65. TWO CHILDREN EVERY MINUTE Wednesday, October 16, 13
- 66. tell us your Wednesday, October 16, 13 STORY
- 67. Wednesday, October 16, 13
- 68. FILL IN THE BLANK I AM... Wednesday, October 16, 13
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- 70. Wednesday, October 16, 13
- 71. of WORD OF MOUTH HAPPENS... OFFLINE. Wednesday, October 16, 13
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- 81. 4X more donations since changing their name. Wednesday, October 16, 13
- 82. 20,000 Love 146 twibbons Wednesday, October 16, 13
- 83. 394 Task Forces Wednesday, October 16, 13
- 84. 1oo offline events in the last six months. Wednesday, October 16, 13
- 85. 500k+ hits per month. Wednesday, October 16, 13
- 86. 250 user submitted videos in the last year. Wednesday, October 16, 13
- 87. 250 Wednesday, October 16, 13
- 88. 250 user submitted videos in the last year. Wednesday, October 16, 13
- 89. 250 user submitted videos in the last year. Wednesday, October 16, 13
- 90. 250 user submitted videos in the last year. Wednesday, October 16, 13
- 91. 250 Wednesday, October 16, 13
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- 98. USEOUR FANS Wednesday, October 16, 13
- 99. LEVERAGE OUR ADVOCATES Wednesday, October 16, 13
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- 103. You can become famous for the people who love you. For the way YOU LOVE THEM Wednesday, October 16, 13