The Periodic Table of Branding Elements
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Branding is both an art and a science. Its true a business can survive without an intentional branding strategy. But a strong brand helps you understand what youre business is all about, who you should target, and how to speak to your audience. In short, a strong brand sets you up for business success. What does it take to build a strong brand? Keep reading to learn the key elements of branding.
The Periodic Table of Branding Elements
- 2. Your brand is the sum total of how your audience perceives you. It's in the hearts and minds of consumers.That includes everything from how itlooks, tohow itmakesothersfeel,towhatitmakesothersthink. Attimes,brandingcanseemlikeanintangiblemarketing spoof,butastrongbrandmakesarealdifference. 90% ofpeopleagreeit's importanttopresent theirbrandconsistently. 23% Revenueincreases23% whenabrandisalways presentedconsistently. 80% Colorcanincrease brandrecognition byupto80%. What's in a brand? Branding is complex, and many elements overlap. It can seem overwhelming, but you can organize branding into three straight forwardconcepts: , and .Person Image Product
- 3. StStyle TgTagline SyStory CrCustomer Relationship SmSocialMedia Pr Promise Ms Messaging Vt WdWebsiteDesing McMarketingContent ViVisualImagery LgLogo Cp ColorPalette Ty Typography Tp Templates SwStrengths& Weaknesses PsPositioning FtFeatures BnBene鍖ts CdCompetitive Differentiator Pk Packaging Cx CustomerExperience Design De Brand as Person Brand as Image Brand as Product Herearesomeofthemostimportantelementsofabrand. Voice&Tone
- 7. Sources Aaker, David A., Building Strong Brands, The Free Press, 1996. http://searchengineland.com/seotable https://www.entrepreneur.com/encyclopedia/branding http://www.visiblelogic.com/blog/2010/04/8-essential-elements-to-a-comprehensive-brand-identity/ https://www.colorcom.com/research/why-color-matters https://www.demandmetric.com/content/impact-brand-consistency https://gathercontent.com/blog/voice-tone-style-whys-wheres-hows All these elements work together. In any representation of your brand, remember: CONSISTENCY IS KEY. Present your brand the same way every time.