The Phone You Buy 2 Years From Now Will Make Concerts Amazing
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Most of us remember the first time we experienced a live music event. We remember when it was and how it felt...it truly was an experience. While it's difficult to predict exactly what the future holds for mobile music, it's clear that mobile technology will alter the way we experience music. Join us as we explore how the trends we see today will shape the future of live music for fans, artists, and promoters alike.
The Phone You Buy 2 Years From Now Will Make Concerts Amazing
- 1. www.chaione.com THE PHONE YOU BUY 2 YEARS FROM NOW WILL MAKE CONCERTS AMAZING A Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Promoters Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com @JustonWestern 1
- 2. www.chaione.com ROADMAP ?Background On Juston ?Inspiration For This Talk ?Why Mobile¡¯s Great For Live Music ?Lessons From NOLAED ?History of Mobile ?What¡¯s Important For Fans, Artists, & Promoters ?Juston¡¯s Voodoo Fest 2013 ?Where¡¯s The Opportunity Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 2 @JustonWestern 2
- 3. www.chaione.com BACKGROUND ON JUSTON Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 3 @JustonWestern 3
- 4. www.chaione.com INSPIRATION FOR THIS TALK Deli Radio iPhone App: http://m.deliradio.com Intersection Of Passions For Tech & Music ? Bring Attention Back To Local Bands ? Inspire People To Get Out ? Music Uploaded By Artists, Royalty Free ? Fill Void Left By MySpace ? So Much Opportunity In Mobile For Music Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 4 @JustonWestern 4
- 5. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? ? Capture The Moment ? Share The Moment ? Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 5 @JustonWestern 5
- 6. www.chaione.com LESSONS FROM NOLAED New Orleans Electronica Digest Years From 2001 - 2005 ? People Crave Music Information ? Technology Changes Behavior & Beliefs Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 6 @JustonWestern 6
- 7. www.chaione.com MOBILE TECH 10 YEARS AGO Realities: ? Utility-Belt, Multi-Device Environment ? Digital Camera, Voice Recorder, Video Camera ? SMS As Communication ? Minuscule Data Capabilities Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 7 @JustonWestern 7
- 8. www.chaione.com MOBILE TECH 5 YEARS AGO Realities: ? Devices Begin To Converge ? Phone Can Replace Some Devices, Albeit Poorly ? Social Networks Gain Mobile Traction ? Proliferation Of Data Plans Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 8 @JustonWestern 8
- 9. www.chaione.com MOBILE TECH TODAY Realities: ? All-In-One Device Dream Realized ? Specialized Mobile Social Platforms Emerge ? Digital Music The Norm ? 3G Data Plans Common & Affordable Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 9 @JustonWestern 9
- 10. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: ? Ubiquitous & Reliable 4G Connections ? Wi-Fi at Concert Venues ? HD Video Cameras On Devices ? Enhanced GPS & Location Capabilities ? Longer Battery Life ? NFC For Context-Specific Actions ? Heavy Lifting Done Server-Side Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 10 @JustonWestern 10
- 11. www.chaione.com WHAT¡¯S IMPORTANT FOR EACH? Why Would Each Of These Audiences Care About Mobile Tech? Fans Artists Promoters ? Relive The Moment ? Building The Brand ? Growing The Business ? Connect With Other Fans ? Pleasing The Fans ? Delighting The Customers ? Making Money ? Connect With Artists ? Leaving A Legacy Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 11 @JustonWestern 11
- 12. www.chaione.com JUSTON¡¯S VOODOO FEST 2013 Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 12 @JustonWestern 12
- 13. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 13 @JustonWestern 13
- 14. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 14 @JustonWestern 14
- 15. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 15 @JustonWestern 15
- 16. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 16 @JustonWestern 16
- 17. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 17 @JustonWestern 17
- 18. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 18 @JustonWestern 18
- 19. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 19 @JustonWestern 19
- 20. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 20 @JustonWestern 20
- 21. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 21 @JustonWestern 21
- 22. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 22 @JustonWestern 22
- 23. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 23 @JustonWestern 23
- 24. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 24 @JustonWestern 24
- 25. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 25 @JustonWestern 25
- 26. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 26 @JustonWestern 26
- 27. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 27 @JustonWestern 27
- 28. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? ? Capture The Moment ? Share The Moment ? Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 28 @JustonWestern 28
- 29. www.chaione.com WHERE¡¯S THE OPPORTUNITY? ? Embrace Mobile, Don¡¯t Restrict It ? There Are No Sacred Cows ? Don¡¯t Assume The Incumbents Execute First OR Best ? Niches Are Profitable Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com 29 @JustonWestern 29
- 30. THANK YOU Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com @JustonWestern 30