The Plain English Guide To Customer Research
2 likes1,148 views
ORM London is a customer experience agency that helps businesses improve their digital customer experiences through research, strategy, design and build services. The document provides an introduction to customer research, explaining that research involves studying real people to understand who they are, what they need and how they use products. It discusses why research is important by debunking common myths, explaining when different research methods should be used, and giving tips on how to get started with customer research.
1 of 47
Downloaded 26 times
Ad
Recommended
DR: Design Research? No, Donald Rumsfeld | Insight, issue 3
DR: Design Research? No, Donald Rumsfeld | Insight, issue 3Team Consulting Ltd
油
1. Donald Rumsfeld's comments about "known knowns", "known unknowns", and "unknown unknowns" helped the author understand different types of knowledge and gaps in knowledge.
2. The author developed a matrix to categorize things that are known vs unknown: known knowns (what we know), known unknowns (gaps in our knowledge), unknown knowns (tacit knowledge we possess but are unaware of), and unknown unknowns (things we are not aware of and don't know).
3. Design research needs to address all four quadrants, not just known unknowns, in order to truly innovate and find novel solutions. This involves challenging assumptions, making knowledge visible,Forget The ORM!
Forget The ORM!Randal Schwartz
油
The document discusses the limitations of Object-Relational Mappers (ORMs) and their complexities in managing data, highlighting issues like the 'object-relational impedance mismatch.' It suggests alternatives through non-traditional databases, known as NoSQL, which include document and object storage options. The document also reviews various NoSQL solutions such as CouchDB, MongoDB, and Neo4j, outlining their functionalities and unique features.Orm hero
Orm heroSimone Di Maulo
油
This document provides an overview of object-relational mapping (ORM) and how it works using the Doctrine ORM framework. It discusses some key ORM concepts like impedance mismatch between objects and relational databases, metadata mapping of entities to database tables, and the identity map that allows retrieving entities without querying the database. It also covers the unit of work pattern used by Doctrine to track changes to entities and flush multiple changes together in a transaction to the database.A Quick Preview of What You'll See at Qt World Summit 2016
A Quick Preview of What You'll See at Qt World Summit 2016Qt
油
The Qt World Summit 2016, taking place from October 18-20 in San Francisco, will feature keynotes and presentations on topics such as IoT, automotive, virtual reality, and artificial intelligence. Attendees will benefit from networking opportunities, hands-on demos, and insights from industry experts, while also learning about new features and licensing related to Qt. Registration is available for a limited time, with options for two or three days at different prices.Why not ORM
Why not ORMMichal paek
油
The document discusses the challenges of using Object-Relational Mapping (ORM) in software development, highlighting issues such as difficulties in refactoring, testing complications, and inefficient connection pooling. It suggests that relying on ORM can hinder the performance and control that database developers need, and emphasizes that many problems arise from its use. The author argues that without ORM, developers have more flexibility and can better manage database interactions.ORM is offensive
ORM is offensiveYegor Bugayenko
油
The document discusses various programming practices, focusing on object-relational mapping (ORM) and user management with examples in Java and SQL. It highlights the inefficiencies of certain ORM patterns and provides code snippets for handling user data updates and querying posts. Additionally, it emphasizes the importance of performance tracking in database operations.ORM: Object-relational mapping
ORM: Object-relational mappingAbhilash M A
油
This document discusses Object Relational Mapping (ORM), which maps objects in an application to tables and rows in a relational database. ORM provides benefits like leveraging object-oriented programming skills and abstracting away SQL. Common ORM operations like create, read, update, and delete records are demonstrated. Associations between objects like one-to-one, one-to-many, and many-to-many are covered. Popular ORM frameworks for languages like Ruby on Rails, Java, .NET, PHP, and iOS are listed.Serve your customers better with User Experience Research
Serve your customers better with User Experience ResearchAmanda Stockwell
油
This document discusses user experience (UX) research and marketing research. It defines UX research as understanding users and the context in which they use products in order to uncover opportunities and understand why things happen from the user's perspective. Marketing research is defined as understanding purchasers and the context of purchase in order to uncover market opportunities and understand what is happening from the company's perspective. The document then outlines different types of research methods that can be used for UX and marketing research like interviews, usability testing, surveys, and analytics reviews. It provides guidance on choosing methods based on the product stage and type of questions being asked.Ux gsg
Ux gsgLama K Banna
油
The document provides an overview of user experience (UX) design for startups. It discusses:
1) What UX design is and how UX designers work to identify problems and find solutions to create a seamless user experience.
2) When to bring in UX designers, which should be early in the process to allow for collaboration with engineers.
3) The importance of user research through methods like focus groups, interviews and usability testing to understand users and inform the design.
4) How to develop personas, functions lists, information architecture and user scenarios/flows to map the optimal website structure and organization.No Design without Research
No Design without ResearchMemi Beltrame
油
The document provides an overview of the benefits of conducting user research before designing products or websites. It discusses conducting research with stakeholders to understand business strategy, risks, and content needs. It also emphasizes the importance of user research to understand user needs, reactions to designs, and behaviors. Research methods discussed include interviews, observations, prototyping, analytics, and more. The key message is that research helps address assumptions, focus efforts, and understand both business and user perspectives to create successful designs.21 UX Research Methods
21 UX Research MethodsTushar Patil
油
The document is an introductory guide to various UX research methods, detailing what UX research is, its types, benefits, and appropriate timing for conducting research. It categorizes UX research into quantitative and qualitative methods, emphasizing the importance of understanding user experience to inform design and development processes. Additionally, it discusses specific UX research methods, such as A/B testing, usability testing, and ethnographic studies, while highlighting the use of biometrics and neuroscience in understanding user behavior.CX Survival Guide for 2019
CX Survival Guide for 2019UserTesting
油
The document serves as a comprehensive survival guide for utilizing user testing effectively in customer experience research, emphasizing the significance of planning, qualitative and quantitative research methods, and the integration of customer insights. It outlines necessary tools, techniques, and strategies for gathering data throughout various stages of development, while underscoring the importance of a blend of research approaches. Additionally, it encourages organizations to cultivate a customer-first mindset and to continuously leverage research findings to enhance user experience.What is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research CultureVani Jain
油
The document discusses the importance of user research in understanding user needs, behaviors, and motivations to inform product design and improve user experience. It outlines different types of user researchqualitative and quantitative methodsand explains their benefits for businesses, such as increased user satisfaction, reduced costs, and a competitive edge. Additionally, it provides strategies for building a user research culture within organizations to integrate user insights effectively into product development.Customer Research - Briefly Explained
Customer Research - Briefly ExplainedBrainmates Pty Limited
油
The document outlines the importance of customer research in understanding customer problems, the value of solutions, and the effectiveness of product features. It details various research methods at different stages of product delivery, including qualitative and quantitative approaches, to gather insights about customer behavior and preferences. Additionally, it emphasizes that customer research should involve multiple teams within a company to derive comprehensive insights and facilitate decision-making.An Introduction to the World of User Research
An Introduction to the World of User ResearchMethods
油
The document provides an overview of user research, emphasizing its significance in understanding user behaviors, needs, and motivations through various methodologies, both quantitative and qualitative. It highlights the importance of adhering to the Digital Service Standard which mandates in-depth user understanding and continuous feedback for improving public-facing digital services. Additionally, it discusses different research methodologies, how to analyze data, and the importance of aligning user insights with business objectives.Conducting User Research
Conducting User ResearchJeremy Horn
油
The document outlines the importance and methodologies of user research in product management, emphasizing understanding user behaviors, needs, and motivations through various techniques like interviews, surveys, and usability testing. It highlights different research methods such as contextual interviews, focus groups, and prototyping, which can provide actionable insights for product design. Additionally, it addresses the challenges of selecting appropriate research methods and stresses the necessity for continuous engagement with users throughout the product development process.How to perform user research
How to perform user researchNupur Samaddar
油
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.Developing innovative qualitative research techniques for effective digital m...
Developing innovative qualitative research techniques for effective digital m...Merlien Institute
油
This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.More research, more frequently: How to sell your stakeholders on research
More research, more frequently: How to sell your stakeholders on researchChris Avore
油
The document discusses the importance of customer feedback and research in designing effective products and services, emphasizing the integration of design research into organizational processes. It highlights the need for a clear research strategy, collaboration across departments, and the use of various research methods to inform product development. Additionally, it outlines best practices for conducting research and addressing barriers to effective research implementation within organizations.iCrossing UK Client Summit 2011 - Starting at the customer
iCrossing UK Client Summit 2011 - Starting at the customeriCrossing
油
The document discusses starting with the customer experience when designing websites and digital experiences. It provides an example of a user trying to get an insurance quote for their scooter online, but having a poor experience by not being able to easily find if scooters are covered or what the quote process entails. It advocates understanding who customers are, what their goals are, and helping them achieve their goals through user research, personas, scenarios and testing. It also notes the importance of considering the entire digital world customers interact with, not just individual websites.The Right Research Method For Any Problem (And Budget)
The Right Research Method For Any Problem (And Budget)Leah Buley
油
The document discusses various research methodologies to address user needs and improve product development, emphasizing that research should be viewed as a series of interconnected questions rather than a departmental task. It outlines key steps for conducting user research, including understanding the surrounding environment, identifying user needs, developing potential solutions, testing their effectiveness, and assessing the overall impact. Additionally, it highlights practical examples from companies like Intuit, Philips, and Facebook to illustrate successful application of these research methods.UX Research Methodologies
UX Research MethodologiesChibueze Etoniru
油
The document discusses various research methodologies in UX research, emphasizing the importance of choosing the correct methods to understand user behaviors, needs, and motivations. It contrasts qualitative and quantitative research, detailing the benefits and drawbacks of different techniques such as interviews, surveys, and usability testing. The document also underlines the significance of establishing clear research goals and objectives to inform product design based on user-centered insights."Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
油
This document provides 5 ways to improve the usability of a website: 1) Conduct usability testing to understand how real users interact with the site. 2) Look at web metrics from analytics tools to understand user behavior. 3) Ensure the site answers common user questions clearly. 4) Use meaningful link text instead of vague phrases. 5) Write content for online reading behavior, using headings, short paragraphs and lists. Following these recommendations can help satisfy users and increase profits through higher conversion rates and reduced support costs.Getting Started With UX Research
Getting Started With UX ResearchGilang Andi Pradana
油
This document provides an overview of user experience research and guidance on getting started with UX research. It discusses:
- The importance of understanding user needs through observation and research before building products
- A 5-step process for conducting UX research: starting with research questions, defining the research type, planning the research, conducting research such as interviews, and analyzing findings
- Tips for effective research such as creating an interview guide, analyzing data themes, and reporting insights to facilitate decision-making
The overall message is that UX research is a systematic process to build empathy with users in order to help solve their problems and create valuable products and experiences.Information Architecture and the Distributed User Experience
Information Architecture and the Distributed User ExperienceJason Ryan
油
The document discusses information architecture (IA) and how it must adapt to changes in how people access and share information online. It emphasizes designing architectures that support distributed content and engagement across networks rather than just websites. Effective IA involves understanding user needs, content, and the broader online context. It is an iterative process of research, conceptual modeling, content analysis, design, and continuous testing and optimization. Success requires listening to conversations and providing useful, shareable content while also measuring different levels of user involvement, interaction, influence and intimacy online.Market research without totally screwing it up
Market research without totally screwing it upCambridge Product Management Network
油
This document provides an overview of conducting market research to discover new product or service opportunities. It discusses key steps and techniques including defining market segments, looking for problems to solve, using qualitative and quantitative research tools, managing risks, and financial modeling. The presentation emphasizes starting with qualitative customer interviews to learn why customers think and behave a certain way, then moving to quantitative surveys and polls to gather statistically valid data in a discovery-validation cycle. It cautions that research is an iterative process without guarantees and recommends identifying risks and their potential consequences early.User Research 101 Lightning Talk for ModCloth Girl Geek Dinner
User Research 101 Lightning Talk for ModCloth Girl Geek DinnerLaura Paajanen
油
Laura Paajanen emphasizes the importance of understanding users through direct communication, observation, and diverse data sources. She outlines three actionable steps: talking to customers, watching them use products, and gathering information from multiple channels. She advocates for sharing findings with the team to enhance user experience and improve products.War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdfbiswajitbanerjee38
油
Russia is one of the most aggressive nations when it comes to state coordinated cyberattacksand Ukraine has been at the center of their crosshairs for 3 years. This report, provided the State Service of Special Communications and Information Protection of Ukraine contains an incredible amount of cybersecurity insights, showcasing the coordinated aggressive cyberwarfare campaigns of Russia against Ukraine.
It brings to the forefront that understanding your adversary, especially an aggressive nation state, is important for cyber defense. Knowing their motivations, capabilities, and tactics becomes an advantage when allocating resources for maximum impact.
Intelligence shows Russia is on a cyber rampage, leveraging FSB, SVR, and GRU resources to professionally target Ukraines critical infrastructures, military, and international diplomacy support efforts.
The number of total incidents against Ukraine, originating from Russia, has steadily increased from 1350 in 2021 to 4315 in 2024, but the number of actual critical incidents has been managed down from a high of 1048 in 2022 to a mere 59 in 2024showcasing how the rapid detection and response to cyberattacks has been impacted by Ukraines improved cyber resilience.
Even against a much larger adversary, Ukraine is showcasing outstanding cybersecurity, enabled by strong strategies and sound tactics. There are lessons to learn for any enterprise that could potentially be targeted by aggressive nation states.
Definitely worth the read!FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptxFIDO Alliance
油
FIDO Seminar: Evolving Landscape of Post-Quantum CryptographyMore Related Content
Similar to The Plain English Guide To Customer Research (20)
Serve your customers better with User Experience Research
Serve your customers better with User Experience ResearchAmanda Stockwell
油
This document discusses user experience (UX) research and marketing research. It defines UX research as understanding users and the context in which they use products in order to uncover opportunities and understand why things happen from the user's perspective. Marketing research is defined as understanding purchasers and the context of purchase in order to uncover market opportunities and understand what is happening from the company's perspective. The document then outlines different types of research methods that can be used for UX and marketing research like interviews, usability testing, surveys, and analytics reviews. It provides guidance on choosing methods based on the product stage and type of questions being asked.Ux gsg
Ux gsgLama K Banna
油
The document provides an overview of user experience (UX) design for startups. It discusses:
1) What UX design is and how UX designers work to identify problems and find solutions to create a seamless user experience.
2) When to bring in UX designers, which should be early in the process to allow for collaboration with engineers.
3) The importance of user research through methods like focus groups, interviews and usability testing to understand users and inform the design.
4) How to develop personas, functions lists, information architecture and user scenarios/flows to map the optimal website structure and organization.No Design without Research
No Design without ResearchMemi Beltrame
油
The document provides an overview of the benefits of conducting user research before designing products or websites. It discusses conducting research with stakeholders to understand business strategy, risks, and content needs. It also emphasizes the importance of user research to understand user needs, reactions to designs, and behaviors. Research methods discussed include interviews, observations, prototyping, analytics, and more. The key message is that research helps address assumptions, focus efforts, and understand both business and user perspectives to create successful designs.21 UX Research Methods
21 UX Research MethodsTushar Patil
油
The document is an introductory guide to various UX research methods, detailing what UX research is, its types, benefits, and appropriate timing for conducting research. It categorizes UX research into quantitative and qualitative methods, emphasizing the importance of understanding user experience to inform design and development processes. Additionally, it discusses specific UX research methods, such as A/B testing, usability testing, and ethnographic studies, while highlighting the use of biometrics and neuroscience in understanding user behavior.CX Survival Guide for 2019
CX Survival Guide for 2019UserTesting
油
The document serves as a comprehensive survival guide for utilizing user testing effectively in customer experience research, emphasizing the significance of planning, qualitative and quantitative research methods, and the integration of customer insights. It outlines necessary tools, techniques, and strategies for gathering data throughout various stages of development, while underscoring the importance of a blend of research approaches. Additionally, it encourages organizations to cultivate a customer-first mindset and to continuously leverage research findings to enhance user experience.What is User Research? How to Build a User Research Culture
What is User Research? How to Build a User Research CultureVani Jain
油
The document discusses the importance of user research in understanding user needs, behaviors, and motivations to inform product design and improve user experience. It outlines different types of user researchqualitative and quantitative methodsand explains their benefits for businesses, such as increased user satisfaction, reduced costs, and a competitive edge. Additionally, it provides strategies for building a user research culture within organizations to integrate user insights effectively into product development.Customer Research - Briefly Explained
Customer Research - Briefly ExplainedBrainmates Pty Limited
油
The document outlines the importance of customer research in understanding customer problems, the value of solutions, and the effectiveness of product features. It details various research methods at different stages of product delivery, including qualitative and quantitative approaches, to gather insights about customer behavior and preferences. Additionally, it emphasizes that customer research should involve multiple teams within a company to derive comprehensive insights and facilitate decision-making.An Introduction to the World of User Research
An Introduction to the World of User ResearchMethods
油
The document provides an overview of user research, emphasizing its significance in understanding user behaviors, needs, and motivations through various methodologies, both quantitative and qualitative. It highlights the importance of adhering to the Digital Service Standard which mandates in-depth user understanding and continuous feedback for improving public-facing digital services. Additionally, it discusses different research methodologies, how to analyze data, and the importance of aligning user insights with business objectives.Conducting User Research
Conducting User ResearchJeremy Horn
油
The document outlines the importance and methodologies of user research in product management, emphasizing understanding user behaviors, needs, and motivations through various techniques like interviews, surveys, and usability testing. It highlights different research methods such as contextual interviews, focus groups, and prototyping, which can provide actionable insights for product design. Additionally, it addresses the challenges of selecting appropriate research methods and stresses the necessity for continuous engagement with users throughout the product development process.How to perform user research
How to perform user researchNupur Samaddar
油
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.Developing innovative qualitative research techniques for effective digital m...
Developing innovative qualitative research techniques for effective digital m...Merlien Institute
油
This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.More research, more frequently: How to sell your stakeholders on research
More research, more frequently: How to sell your stakeholders on researchChris Avore
油
The document discusses the importance of customer feedback and research in designing effective products and services, emphasizing the integration of design research into organizational processes. It highlights the need for a clear research strategy, collaboration across departments, and the use of various research methods to inform product development. Additionally, it outlines best practices for conducting research and addressing barriers to effective research implementation within organizations.iCrossing UK Client Summit 2011 - Starting at the customer
iCrossing UK Client Summit 2011 - Starting at the customeriCrossing
油
The document discusses starting with the customer experience when designing websites and digital experiences. It provides an example of a user trying to get an insurance quote for their scooter online, but having a poor experience by not being able to easily find if scooters are covered or what the quote process entails. It advocates understanding who customers are, what their goals are, and helping them achieve their goals through user research, personas, scenarios and testing. It also notes the importance of considering the entire digital world customers interact with, not just individual websites.The Right Research Method For Any Problem (And Budget)
The Right Research Method For Any Problem (And Budget)Leah Buley
油
The document discusses various research methodologies to address user needs and improve product development, emphasizing that research should be viewed as a series of interconnected questions rather than a departmental task. It outlines key steps for conducting user research, including understanding the surrounding environment, identifying user needs, developing potential solutions, testing their effectiveness, and assessing the overall impact. Additionally, it highlights practical examples from companies like Intuit, Philips, and Facebook to illustrate successful application of these research methods.UX Research Methodologies
UX Research MethodologiesChibueze Etoniru
油
The document discusses various research methodologies in UX research, emphasizing the importance of choosing the correct methods to understand user behaviors, needs, and motivations. It contrasts qualitative and quantitative research, detailing the benefits and drawbacks of different techniques such as interviews, surveys, and usability testing. The document also underlines the significance of establishing clear research goals and objectives to inform product design based on user-centered insights."Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
油
This document provides 5 ways to improve the usability of a website: 1) Conduct usability testing to understand how real users interact with the site. 2) Look at web metrics from analytics tools to understand user behavior. 3) Ensure the site answers common user questions clearly. 4) Use meaningful link text instead of vague phrases. 5) Write content for online reading behavior, using headings, short paragraphs and lists. Following these recommendations can help satisfy users and increase profits through higher conversion rates and reduced support costs.Getting Started With UX Research
Getting Started With UX ResearchGilang Andi Pradana
油
This document provides an overview of user experience research and guidance on getting started with UX research. It discusses:
- The importance of understanding user needs through observation and research before building products
- A 5-step process for conducting UX research: starting with research questions, defining the research type, planning the research, conducting research such as interviews, and analyzing findings
- Tips for effective research such as creating an interview guide, analyzing data themes, and reporting insights to facilitate decision-making
The overall message is that UX research is a systematic process to build empathy with users in order to help solve their problems and create valuable products and experiences.Information Architecture and the Distributed User Experience
Information Architecture and the Distributed User ExperienceJason Ryan
油
The document discusses information architecture (IA) and how it must adapt to changes in how people access and share information online. It emphasizes designing architectures that support distributed content and engagement across networks rather than just websites. Effective IA involves understanding user needs, content, and the broader online context. It is an iterative process of research, conceptual modeling, content analysis, design, and continuous testing and optimization. Success requires listening to conversations and providing useful, shareable content while also measuring different levels of user involvement, interaction, influence and intimacy online.Market research without totally screwing it up
Market research without totally screwing it upCambridge Product Management Network
油
This document provides an overview of conducting market research to discover new product or service opportunities. It discusses key steps and techniques including defining market segments, looking for problems to solve, using qualitative and quantitative research tools, managing risks, and financial modeling. The presentation emphasizes starting with qualitative customer interviews to learn why customers think and behave a certain way, then moving to quantitative surveys and polls to gather statistically valid data in a discovery-validation cycle. It cautions that research is an iterative process without guarantees and recommends identifying risks and their potential consequences early.User Research 101 Lightning Talk for ModCloth Girl Geek Dinner
User Research 101 Lightning Talk for ModCloth Girl Geek DinnerLaura Paajanen
油
Laura Paajanen emphasizes the importance of understanding users through direct communication, observation, and diverse data sources. She outlines three actionable steps: talking to customers, watching them use products, and gathering information from multiple channels. She advocates for sharing findings with the team to enhance user experience and improve products."Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...
"Five Ways to Improve the Usability of Your Web Site" - Molly Malsam, Now Wha...Now What? Conference
油
Recently uploaded (20)
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdfbiswajitbanerjee38
油
Russia is one of the most aggressive nations when it comes to state coordinated cyberattacksand Ukraine has been at the center of their crosshairs for 3 years. This report, provided the State Service of Special Communications and Information Protection of Ukraine contains an incredible amount of cybersecurity insights, showcasing the coordinated aggressive cyberwarfare campaigns of Russia against Ukraine.
It brings to the forefront that understanding your adversary, especially an aggressive nation state, is important for cyber defense. Knowing their motivations, capabilities, and tactics becomes an advantage when allocating resources for maximum impact.
Intelligence shows Russia is on a cyber rampage, leveraging FSB, SVR, and GRU resources to professionally target Ukraines critical infrastructures, military, and international diplomacy support efforts.
The number of total incidents against Ukraine, originating from Russia, has steadily increased from 1350 in 2021 to 4315 in 2024, but the number of actual critical incidents has been managed down from a high of 1048 in 2022 to a mere 59 in 2024showcasing how the rapid detection and response to cyberattacks has been impacted by Ukraines improved cyber resilience.
Even against a much larger adversary, Ukraine is showcasing outstanding cybersecurity, enabled by strong strategies and sound tactics. There are lessons to learn for any enterprise that could potentially be targeted by aggressive nation states.
Definitely worth the read!FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptx
FIDO Seminar: Evolving Landscape of Post-Quantum Cryptography.pptxFIDO Alliance
油
FIDO Seminar: Evolving Landscape of Post-Quantum CryptographyFIDO Seminar: Targeting Trust: The Future of Identity in the Workforce.pptx
FIDO Seminar: Targeting Trust: The Future of Identity in the Workforce.pptxFIDO Alliance
油
FIDO Seminar: Targeting Trust: The Future of Identity in the WorkforceOpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025OpenACC
油
The OpenACC organization focuses on enhancing parallel computing skills and advancing interoperability in scientific applications through hackathons and training. The upcoming 2025 Open Accelerated Computing Summit (OACS) aims to explore the convergence of AI and HPC in scientific computing and foster knowledge sharing. This year's OACS welcomes talk submissions from a variety of topics, from Using Standard Language Parallelism to Computer Vision Applications. The document also highlights several open hackathons, a call to apply for NVIDIA Academic Grant Program and resources for optimizing scientific applications using OpenACC directives.From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...Edge AI and Vision Alliance
油
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2025/06/from-enterprise-to-makers-driving-vision-ai-innovation-at-the-extreme-edge-a-presentation-from-sony-semiconductor-solutions/
Amir Servi, Edge Deep Learning Product Manager at Sony Semiconductor Solutions, presents the From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge tutorial at the May 2025 Embedded Vision Summit.
Sonys unique integrated sensor-processor technology is enabling ultra-efficient intelligence directly at the image source, transforming vision AI for enterprises and developers alike. In this presentation, Servi showcases how the AITRIOS platform simplifies vision AI for enterprises with tools for large-scale deployments and model management.
Servi also highlights his companys collaboration with Ultralytics and Raspberry Pi, which brings YOLO models to the developer community, empowering grassroots innovation. Whether youre scaling vision AI for industry or experimenting with cutting-edge tools, this presentation will demonstrate how Sony is accelerating high-performance, energy-efficient vision AI for all.Artificial Intelligence in the Nonprofit Boardroom.pdf
Artificial Intelligence in the Nonprofit Boardroom.pdfOnBoard
油
OnBoard recently partnered with Microsoft Tech for Social Impact on the AI in the Nonprofit Boardroom Survey, an initiative designed to uncover the current and future role of artificial intelligence in nonprofit governance. Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer FutureImpelsys Inc.
油
Have you ever struggled to read a tiny label on a medicine box or tried to navigate a confusing website? Now imagine if every learning experience felt that wayevery single day.
For millions of people living with disabilities, poorly designed content isnt just frustrating. Its a barrier to growth. Inclusive learning is about fixing that. And today, AI is helping us build digital learning thats smarter, kinder, and accessible to everyone.
Accessible learning increases engagement, retention, performance, and inclusivity for everyone. Inclusive design is simply better design.Securing Account Lifecycles in the Age of Deepfakes.pptx
Securing Account Lifecycles in the Age of Deepfakes.pptxFIDO Alliance
油
Securing Account Lifecycles in the Age of DeepfakesMuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalogshyamraj55
油
This presentation dives into how MuleSoft empowers AgentForce with organized API discovery and streamlined integration using Topic Center and the API Catalog. Learn how these tools help structure APIs around business needs, improve reusability, and simplify collaboration across teams. Ideal for developers, architects, and business stakeholders looking to build a connected and scalable API ecosystem within AgentForce.PyCon SG 25 - Firecracker Made Easy with Python.pdf
PyCon SG 25 - Firecracker Made Easy with Python.pdfMuhammad Yuga Nugraha
油
Explore the ease of managing Firecracker microVM with the firecracker-python. In this session, I will introduce the basics of Firecracker microVM and demonstrate how this custom SDK facilitates microVM operations easily. We will delve into the design and development process behind the SDK, providing a behind-the-scenes look at its creation and features. While traditional Firecracker SDKs were primarily available in Go, this module brings a simplicity of Python to the table.Crypto Super 500 - 14th Report - June2025.pdf
Crypto Super 500 - 14th Report - June2025.pdfStephen Perrenod
油
This OrionX's 14th semi-annual report on the state of the cryptocurrency mining market. The report focuses on Proof-of-Work cryptocurrencies since those use substantial supercomputer power to mint new coins and encode transactions on their blockchains. Only two make the cut this time, Bitcoin with $18 billion of annual economic value produced and Dogecoin with $1 billion. Bitcoin has now reached the Zettascale with typical hash rates of 0.9 Zettahashes per second. Bitcoin is powered by the world's largest decentralized supercomputer in a continuous winner take all lottery incentive network.AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo1pcity Studios, Inc
油
AI VIDEO MAGAZINE - r/aivideo community newsletter Exclusive Tutorials: How to make an AI VIDEO from scratch, PLUS: How to make AI MUSIC, Hottest ai videos of 2025, Exclusive Interviews, New Tools, Previews, and MORE - JUNE 2025 ISSUE -FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)
FME for Distribution & Transmission Integrity Management Program (DIMP & TIMP)Safe Software
油
Peoples Gas in Chicago, IL has changed to a new Distribution & Transmission Integrity Management Program (DIMP & TIMP) software provider in recent years. In order to successfully deploy the new software we have created a series of ETL processes using FME Form to transform our gas facility data to meet the required DIMP & TIMP data specifications. This presentation will provide an overview of how we used FME to transform data from ESRIs Utility Network and several other internal and external sources to meet the strict data specifications for the DIMP and TIMP software solutions.FIDO Seminar: Authentication for a Billion Consumers - Amazon.pptx
FIDO Seminar: Authentication for a Billion Consumers - Amazon.pptxFIDO Alliance
油
FIDO Seminar: Authentication for a Billion Consumers - AmazonSmarter Aviation Data Management: Lessons from Swedavia Airports and Sweco
Smarter Aviation Data Management: Lessons from Swedavia Airports and SwecoSafe Software
油
Managing airport and airspace data is no small task, especially when youre expected to deliver it in AIXM format without spending a fortune on specialized tools. But what if there was a smarter, more affordable way?
Join us for a behind-the-scenes look at how Sweco partnered with Swedavia, the Swedish airport operator, to solve this challenge using FME and Esri.
Learn how they built automated workflows to manage periodic updates, merge airspace data, and support data extracts all while meeting strict government reporting requirements to the Civil Aviation Administration of Sweden.
Even better? Swedavia built custom services and applications that use the FME Flow REST API to trigger jobs and retrieve results streamlining tasks like securing the quality of new surveyor data, creating permdelta and baseline representations in the AIS schema, and generating AIXM extracts from their AIS data.
To conclude, FME expert Dean Hintz will walk through a GeoBorders reading workflow and highlight recent enhancements to FMEs AIXM (Aeronautical Information Exchange Model) processing and interpretation capabilities.
Discover how airports like Swedavia are harnessing the power of FME to simplify aviation data management, and how you can too.cnc-processing-centers-centateq-p-110-en.pdf
cnc-processing-centers-centateq-p-110-en.pdfAmirStern2
油
廨 廣 廬廣廩廬 廣 3/4/5 廢廨, 廣 22 廚廬 廣 廚廩廨廬 廣 廨廩廬.油廣 廩 廣 廩 廡 廚廣 廩廚 廣廨廬/廨廖廬/廬/廖廚廨廬/廣廨廬 廣..
廖 廢廣 廚廣廬 廣 廩廬 廬廬 廣廚 廩: 廡 , 廚廡, 廖廨, 廨廖 .Enabling BIM / GIS integrations with Other Systems with FME
Enabling BIM / GIS integrations with Other Systems with FMESafe Software
油
Jacobs has successfully utilized FME to tackle the complexities of integrating diverse data sources in a confidential $1 billion campus improvement project. The project aimed to create a comprehensive digital twin by merging Building Information Modeling (BIM) data, Construction Operations Building Information Exchange (COBie) data, and various other data sources into a unified Geographic Information System (GIS) platform. The challenge lay in the disparate nature of these data sources, which were siloed and incompatible with each other, hindering efficient data management and decision-making processes.
To address this, Jacobs leveraged FME to automate the extraction, transformation, and loading (ETL) of data between ArcGIS Indoors and IBM Maximo. This process ensured accurate transfer of maintainable asset and work order data, creating a comprehensive 2D and 3D representation of the campus for Facility Management. FME's server capabilities enabled real-time updates and synchronization between ArcGIS Indoors and Maximo, facilitating automatic updates of asset information and work orders. Additionally, Survey123 forms allowed field personnel to capture and submit data directly from their mobile devices, triggering FME workflows via webhooks for real-time data updates. This seamless integration has significantly enhanced data management, improved decision-making processes, and ensured data consistency across the project lifecycle.OWASP Barcelona 2025 Threat Model Library
OWASP Barcelona 2025 Threat Model LibraryPetraVukmirovic
油
Threat Model Library Launch at OWASP Barcelona 2025
https://owasp.org/www-project-threat-model-library/You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
油
We live in an ever evolving landscape for cyber threats creating security risk for your production systems. Mitigating these risks requires participation throughout all stages from development through production delivery - and by every role including architects, developers QA and DevOps engineers, product owners and leadership. No one is excused! This session will cover examples of common mistakes or missed opportunities that can lead to vulnerabilities in production - and ways to do better throughout the development lifecycle.Information Security Response Team Nepal_npCERT_Vice_President_Sudan_Jha.pdf
Information Security Response Team Nepal_npCERT_Vice_President_Sudan_Jha.pdfICT Frame Magazine Pvt. Ltd.
油
Artificial Intelligence (AI) is rapidly changing the face of cybersecurity across the globe. In Nepal, the shift is already underway. Vice President of the Information Security Response Team Nepal (npCERT) and Information Security Consultant at One Cover Pvt. Ltd., Sudan Jha, recently presented an in-depth workshop on how AI can strengthen national security and digital defenses.From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...Edge AI and Vision Alliance
油
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
油
Information Security Response Team Nepal_npCERT_Vice_President_Sudan_Jha.pdf
Information Security Response Team Nepal_npCERT_Vice_President_Sudan_Jha.pdfICT Frame Magazine Pvt. Ltd.
油
Ad
The Plain English Guide To Customer Research
- 1. ORM London We provide services that help businesses improve the digital experiences of their customers The plain English guide to CUSTOMER R E S E A R C H An introduction Harmesh Chauhan ORM. Elm Head of User Court, 156-170 Bermondsey Street, London SE1 3TQ, United Kingdom Telephone Experience 9540 / www.ormlondon.com +44 (0) 20 7939 at ORM London
- 2. The what, why and how of customer research 1 WHAT is research? 2 WHY research? 3 WHEN to do WHAT 4 HOW do I start? 5 Things to remember 6 Want to learn more? 2
- 4. De鍖nition of (User) Research Industry definition: Comprises of methods for gaining insight into user needs and behaviours from real end users Plain English de鍖nition: Studying real people to understand who they are, what they need and how they use something 4
- 5. 1. What is research? Its about building empathy To humanise our customers as people not users 5
- 6. 1. What is research? Its about understanding the WHO WHAT WHEN WHERE WHY ? of customers (Not just the How) 6
- 8. 2. Why research? Research helps us Uncover, understand and design for real customer needs 8
- 9. 2. Why research? Research can Show us what the problem is Tell us why its a problem Guide us on how to 鍖x it 9
- 11. 2. Why research? Some common myths 1 We are the Users 2 We already know what the Users want 3 We cant afford it 4 There is no ROI 5 We dont have the time 11
- 12. 2. Why research? Myth #1: We are the Users 12
- 13. 2. Why research? Myth #1: We are the Users The reality: YOU ARE NOT YOUR CUSTOMER 13
- 14. 2. Why research? Myth #2: We already know what the customers want 14
- 15. 2. Why research? Myth #2: We already know what the customers want Without research your understanding of your customers is based on assumptions alone The reality: 15
- 16. 2. Why research? Myth #3: We cant afford it 16
- 17. 2. Why research? Myth #3: We cant afford it The reality: Can you afford not to? Source: R.S. Pressman Software engineering, a practitioners approach McGraw-Hill 17
- 18. 2. Why research? Myth #4: There is no ROI 18
- 19. 2. Why research? Myth #4: There is no ROI The reality: 1 in 3 digital projects fail to meet customer expectation Source: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php 19
- 20. 2. Why research? Myth #4: There is no ROI The reality: Investing in research helps mitigate risk of project failure and increase probability of success and ROI 20
- 21. 2. Why research? Myth #5: We dont have the time 21
- 22. 2. Why research? Myth #5: We dont have the time The reality: Fitting in even a small amount of research could save you weeks of time in the long run 22
- 23. When to do what 23
- 24. 3. When to do what? Where does research 鍖t in? 1. STRATEGY 2. DESIGN 3. BUILD 4. LAUNCH 24
- 25. 3. When to do what? Research should happen at the start and continuously inform decision making* 1. STRATEGY 2. DESIGN 3. BUILD 4. LAUNCH CONTINUOS RESEARCH *In an ideal world 25
- 26. 3. When to do what? Before you start designing is ok too 1. STRATEGY RESEARCH 2. DESIGN 3. BUILD 4. LAUNCH RESEARCH 26
- 27. 3. When to do what? You MUST do before you launch 1. STRATEGY 2. DESIGN 3. BUILD 4. LAUNCH RESEARCH 27
- 28. 3. When to do what? WHAT is the right research method? 28
- 29. 3. When to do what? Co-design A/B testing Analytics Interviews Usability testing Surveys Diary studies Card sorting Contextual inquiry Focus Groups Eye tracking RESEARCH DATA Lots of research methods 29
- 30. 3. When to do what? REMEMBER: Analytics alone is not enough 30
- 31. 3. When to do what? Quantitative Vs. Qualitative data A/B testing Analytics Quantitative Eye tracking Surveys Card sorting Contextual inquiry Usability testing Diary studies Focus Groups Interviews Qualitative 31
- 32. 3. When to do what? Where research methods could 鍖t in BEFORE THE PROJECT ≒ Interviews ≒ Focus groups ≒ Diary studies DURING DESIGN ≒ Card sorting ≒ Co-design ≒ Usability testing DURING BUILD ≒ Usability testing WHEN LIVE ≒ ≒ ≒ ≒ ≒ Surveys Analytics A/B testing Eye tracking Usability testing RESEARCH 32
- 33. How do I start? 33
- 34. 4. How do I start ? Identify what are you trying to understand? 1. What are the problems that you are trying to solve? 2. What do you already know? 3. What are the knowledge gaps that you need to 鍖ll? 4. What might be the best way to 鍖ll in those gaps? 5. Bring in an expert to help or go DIY
- 35. 4. How do I start ? Not much time or money? 35
- 36. 4. How do I start ? Go Guerilla! A quick and low cost research approach 36
- 37. 4. How do I start ? Guerilla Vs. formal approach Guerilla approach: Formal approach: ≒ User research on the cheap ≒ Much greater depth of results ≒ No formal laboratory ≒ Greater statistical validity ≒ No lengthy setup ≒ Less overall risk to project success ≒ Still involves real people ≒ Can be costly ≒ Less depth of results ≒ Can take time ≒ Less statistical validity 37
- 38. 4. How do I start ? Guerilla approach You can test with 5 users 1. Devise a plan 2. Recruit people via Social Media 3. Find people at coffee shops or in their natural habitat 4. Listen and observe 5. Record the session 6. Analyse your 鍖ndings
- 40. 5. Things to remember Things to remember 1. Start small - some research is better than none 2. Without research we have only assumptions 3. Clearly de鍖ne what you are trying to understand 4. Remember the 5 Ws of customer understanding (who, what, when, where, why) 5. Find opportunities for research and encourage others to do so 6. Understanding customers is YOUR responsibility not someone elses 40
- 41. Want to learn more? 41
- 42. 6. Want to learn more? Get in touch Harmesh Chauhan Head of User Experience at ORM London Email: harmesh.chauhan@ormlondon.com Linkedin: http://www.linkedin.com/in/harmesh Twitter: @ormlondon @designshapes 42
- 43. 6. Want to learn more? Some reading to help you get started Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Steve Krug The Design of Everyday Things Don Norman Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests Jeffrey Rubin Undercover User Experience Design Cennydd Bowles 43
- 44. Who we are 44
- 45. Who we are We are ORM We provide services that help businesses improve the digital experiences of their customers Research Strategy Design ORM. Elm Court, 156-170 Bermondsey Street, London SE1 3TQ, United Kingdom Telephone +44 (0) 20 7939 9540 / www.ormlondon.com Build
- 46. Our clients For over a decade we have helped our clients use digital to transform the way they do business 46
- 47. Thank you ORM London web: www.ormlondon.com email: hello@ormlondon.com We provide services that help businesses improve the digital experiences of their customers ORM. Elm Court, 156-170 Bermondsey Street, London SE1 3TQ, United Kingdom Telephone +44 (0) 20 7939 9540 / www.ormlondon.com