The Power of Audio - Anghami
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Audio has a profound emotional impact and is increasingly recognized as a vital medium in everyday life, with strong engagement metrics among users, particularly among teens. The document highlights digital audio's growth and effectiveness in advertising, showcasing its ability to enhance brand awareness and consumer recall. It emphasizes the shift towards audio as a primary communication tool and urges marketers to invest more in audio advertising strategies.
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Ad
The Power of Audio - Anghami
- 1. POWER OF AUDIO Will Audio kill the Video Star? Follow us on @anghamiforbrands Rami M. Zeidan VP Partnerships @zeidanjr
- 4. Audio has the power of recognition
- 9. Sound Catchy phrases Rhymes Sonics Emotion Mood Feeling Memories AUDIO is EMOTIVE AUDIO |POWER of EMOTION Sound Catchy phrases Rhymes Sonics Emotion Mood Feelings Memories
- 14. Some say, Audio is 70% of the picture
- 15. Audio can live alone
- 17. AUDIO is EVERYWHERE Map directions weather time Door bell Ring tone App notification Babies in planes heartbeat Music Podcasts Coach screaming alarm Random squeaky noises Fridge Microwave wife parents Laptop starting advertisements Hello Maam Sir brands Gossip Car While working In the shower focusing At home Working out
- 18. Extended by the power of Technology
- 19. Audio is the new screen
- 20. Source: Ipsos, Music Consumer Insight Report, 2016 | Definitive Guide to Audio 71% of digital audio is Music
- 21. 100% Growth Y-Y 52 min/daySpending a total of GCC NA Levant Row 30% 35% 22% 13% With 1,000,000,000 streams/month 4 times/ week 60M users
- 22. Welcome to The Earbud Era The way to their hearts is through their ears
- 23. Activity Mood Getting Ready Roadtrip Stuck in Traffic Feeling Lazy Working Working Out Studying Shopping Feeling Down At Dinner Romance Sleeping Audio is an everyday companion
- 24. 47% of teens spend over 4+ hours with earbuds on 76% with TEXTING 70% with SOCIAL MEDIA 55% with EATING 44% with VIDEO GAMES 40% with EMAIL 23% with TELEVISION 87% with HOMEWORK
- 25. Making Audio ads native by nature not by placement
- 26. In a personalized emotive environment USING DATA Tap into a song, playlist, or even an emotion to engage the modern listener EFFECTIVLY Combines the uniqueness of Video and the targeting quality of display SAFE & SOUND Brand safe environment SCALABLE Targeting millions of mobile users across MENA 100% COMPLETION RATES 1 ad every 15 minutes, 30sec, non-skippable
- 27. MEMORABLE +49% more memorable than broadcast radio +36% more memorable than TV +29% more memorable than mobile video Source: Nero-Insights
- 28. Source: Lightning cast & Diameter, the research of Doubleclick inc. CAPTIVE more likely to recall a slogan more likely to recall the advertiser 59 % 10 % 9 % Higher brand awareness
- 29. X2 More likely to lift BRAND AWARENESS X3 More likely to lift PURCHASE INTENT X3 More likely to lift BRAND FAVORABILITY 3.6 6.1 4.6EFFECTIVE
- 30. 21% Anghami users do not listen to Radio (KSA). +10% Increment on reach within a Radio Mix. (KSA) MEDIA EFFICIENT 2.5% average CTR of Audio ads
- 31. <5% share of digital audio budget 69% of marketers will increase investment in digital audio by 5-15% 77% allocate digital budget from digital, remaining comes from radio Marketers in MENA seeing the value APPROVED
- 32. Here is some of the work we loved from 2017
- 33. AdAge: From Global top 10 Audio ads in 2017
- 34. Anghami: From top 10 Audio ads in 2017
- 35. Anghami: From top 10 Audio ads in 2017
- 36. Anghami: We use it too!
- 37. This is the POWER of AUDIO
- 38. The power to be EVERYWHERE
- 39. RECOGNIZED | EMOTIVE | IMPACTFUL
- 40. Think Audio, try Digital Audio
- 41. POWER OF AUDIO Will Audio kill the Video Star? Follow us on @anghamiforbrands Rami M. Zeidan VP Partnerships @zeidanjr