The Power of Video & Visual Storytelling
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Explore the power of new video research with Voxpopme's keynote from the IGD Shopper Insight Innovation event.
The Power of Video & Visual Storytelling
- 2. Welcome and introduction Steve Jones Head of Shopper Insight
- 3. TELLING A TALE WITH VIDEO Tom Williams Regional Director, EMEA
- 4. 1 IN 8 CHILDREN IN AFRICA DIE BEFORE THEY ARE 5
- 7. RATIONAL
- 9. EMOTIONAL
- 13. Dale Carnegie WHEN DEALING WITH PEOPLE, REMEMBER YOU ARE NOT DEALING WITH CREATURES OF LOGIC BUT CREATURES OF EMOTION.
- 14. WHY VIDEO?
- 16. PAPER CATI ONLINE VIDEO EVOLUTION OF RESEARCH
- 25. Capture at speed, analyse at scale, share with ease Capture Analyse Share
- 28. Case Studies Ad Testing FMCG client evaluating ad effectiveness 2 Groups, Full Ad vs Shortened Version 100 videos in < 60 minutes Emotional connections & insights highlighted Only 40% of consumers recognised the brand
- 29. Case Studies Online Exit Survey Retail Client (Who shall not be named) Looking to use video in online exit survey 100s videos collected & presented weekly Emphasised underlying, previously unidentified issues with delivery And caused immediate action in the boardroom
- 30. AND MANY MORE BRANDS USING VOXPOPME VIDEO
Editor's Notes
- #4: Intro Harness the power of video when telling stories. To kick off Run our own Mini Video Research Study
- #6: Positive graph based on negative data
- #7: More engaging statistics
- #10: We are all emotional people. (some more than others) We often need more than just statistics to make a decision or drive change in our lives. Thats the same for our customers
- #14: If we are communicating to our consumers with stories then surely we need to allow customers to tell us their story. Restaurant scores. Scores offer us a great metric and opportunity to track change. If we see a score change we know something has happened. Need stories to add the why, who and how.
- #15: Bring in Video Global video consumption is at an all time high. Facebook 100M video views every day. Snap chat receives 9,000 snaps per second and 10 billions views a day. 16 US States this year are now using Snapchat as a way of communicating with local communities
- #16: Video carries more emotion to help us drive action our accidental viral campaign captured 500,000 views due to one bad experience on AA
- #17: Year of video, technology now allows us to harness videos power far quicker than ever before.
- #18: Authentic
- #19: Emotion
- #20: Power to Engage We have talked about its power to engage. That carries through to the board room.
- #21: Engage and travel through the business
- #22: 4 components which help us drive change
- #25: How
- #26: Now we can check out just how quick and easy video can be to work with
- #27: Scalability of video
- #28: Versatile No longer really only for qual
- #31: Driving action in their businesss through stories