The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
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Lissa Duty, Brand Development Manger at Advice Interactive Group in McKinney, Texas presents to a group of SMBs on How To Create a A Social Media Strategy, Create Social Media Content and Influence the Influencers in this presentation on September 22, 2015.
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
- 1. The PROCESS of Social Media: The Target that Doesnt Stop Lissa Duty
- 2. @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com Do Your Research
- 3. Who Is The Client 1. Study their website and corporate material 2. Have a conversation 3. See what others are saying about them @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 4. Who Will Be Buying 1. Conversation with current customers 2. Look at competitors 3. Look at what others says about their competitors @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 5. De鍖ne The Plan @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 6. What Is The Goal 1. Sales 2. Contact form inquiry 3. Downloads @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 7. How Can You Share The Message 1. Tips 2. Blogs 3. Images 4. eBooks / Whitepapers 5. Checklists @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 8. Create The Strategy @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 9. Where Can You Share The Message 1. Social media channels 2. Social bookmarking 3. Reviews sites 4. Quora @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 10. What Resources Are All Ready Created 1. Pre-written articles you can turn into blogs? 2. Do you have a list of How Tos / FAQs you can share? 3. Do you have videos? @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 11. What Tools Can You Use 1. Hootsuite / Buffer 2. Evergreen Post Tweeter 3. RSS Readers 4. Smart Devices @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 12. Implement The Plan @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 13. Where Do You Start 1. Create / Optimize social channels 2. Branded cover art and images 3. Setup the Tools 4. Create the content @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 14. How To Get Engagement 1. Ask Questions 2. Create Connection 3. Evoke Emotion 4. Solve Problems @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 15. How To In鍖uence The In鍖uencers 1. Build small tribe 2. Share valuable information 3. Create Influencer Offers @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 16. The Process ≒ Do Your Research ≒ Define the Plan ≒ Create the Strategy ≒ Implement the Plan ≒ Refine the Plan @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 17. Rinse. Lather. Repeat. @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com
- 18. McKinney, Texas 7800 Collin McKinney Parkway Suite 300 McKinney, TX 75070 Phone: 214-足310-足1356 Contact Us Lissa Duty LDuty@AdviceInterac1ve.com @LissaDuty / @AdviceGroup | www.adviceinteracGvegroup.com