The Product Manager 2023.pdf

Mar 10, 20230 likes26 views

ISPMAIndia

�ݺ�ߣ deck of the presentation on "The product manager 2023" by Subhashis Ganguly at SPM Summit India 2023

That’s an
exciting
position to be
in, isn’t it?...

A LOT has happened in the technology
world over the past decades… which has
disrupted businesses in many ways…

Evolution in the digital world
Television/Telephone
Computers
Internet/Broadband
Smart
phones/smart
watches
Virtual
Reality/Artificial
Intelligence
1990
2000
2010
2020

Consequently, the role of a software
product manager also has evolved from the
90’s to 2023’s …and will continue to do
so over the next decades…
Not just a job, but a “craft”….

A Software Product
Manager enables the
Bridge between Business
& Technology…
Business
Technology

A Product Manager’ : A Multi disciplinary view
Technology
Outlook
Business
Case
Product
commercials
Value
Proposition
Product roadmap
Requirement
Specifications
Revenue
growth
Product
Promotion/Marketin
g
Sales
Enablement
Market
& Competitive
Intelligence
Customer
Feedback
Engineering&
Delivery
Alignment
Operations
C
u
s
t
o
m
e
r
s
u
c
c
e
s
s
p
l
a
n Pricing
L
eg
a
l
&
C
on
tr
a
ct
in
g
Release
Plan

Product Manager .. Symphony conductor?
Needs to hold the
strings together…

The Product Manager – A “mini CEO” of the product
The
Product
Manager
Engineering
Sales
Legal
Marketing
Finance
Strategy

How best to manage multiple disciplines?
FOCUS ON THE
CUSTOMER (
THEIR NEEDS
AND PAIN POINTS)
COMMUNICATION IS KEY.
BUILD A NARRATIVE &
SHARE THE STORY.
BUILD TRUST
FOCUS ON
MARKET & WHAT
COMPETITION IS
DOING
THINK
STRATEGIC,
DEVELOP A
VISION
TECHNICAL
KNOWHOW IS
IMPORTANT, BE
AWARE OF
LATEST TRENDS
INNOVATION IS
KEY: NEEDS TO BE
FOSTERED
ACROSS TEAMS
PRIORITIZATION
: FIRST THINGS
FIRST…
COLLABORATE :
THINK ABOUT
ECOSYSTEM
BUILD UP

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The Product Manager 2023.pdf

1. The Product Manager 2023

2. Objective of the session

3. Who is a “Product Manager”?

4. That’s an exciting position to be in, isn’t it?...

5. A LOT has happened in the technology world over the past decades… which has disrupted businesses in many ways…

6. Evolution in the digital world Television/Telephone Computers Internet/Broadband Smart phones/smart watches Virtual Reality/Artificial Intelligence 1990 2000 2010 2020

7. Consequently, the role of a software product manager also has evolved from the 90’s to 2023’s …and will continue to do so over the next decades… Not just a job, but a “craft”….

8. A Software Product Manager enables the Bridge between Business & Technology… Business Technology

9. A Product Manager’ : A Multi disciplinary view Technology Outlook Business Case Product commercials Value Proposition Product roadmap Requirement Specifications Revenue growth Product Promotion/Marketin g Sales Enablement Market & Competitive Intelligence Customer Feedback Engineering& Delivery Alignment Operations C u s t o m e r s u c c e s s p l a n Pricing L eg a l & C on tr a ct in g Release Plan

10. Product Manager .. Symphony conductor? Needs to hold the strings together…

11. Balance is the key…

12. The Product Manager – A “mini CEO” of the product The Product Manager Engineering Sales Legal Marketing Finance Strategy

13. How best to manage multiple disciplines? FOCUS ON THE CUSTOMER ( THEIR NEEDS AND PAIN POINTS) COMMUNICATION IS KEY. BUILD A NARRATIVE & SHARE THE STORY. BUILD TRUST FOCUS ON MARKET & WHAT COMPETITION IS DOING THINK STRATEGIC, DEVELOP A VISION TECHNICAL KNOWHOW IS IMPORTANT, BE AWARE OF LATEST TRENDS INNOVATION IS KEY: NEEDS TO BE FOSTERED ACROSS TEAMS PRIORITIZATION : FIRST THINGS FIRST… COLLABORATE : THINK ABOUT ECOSYSTEM BUILD UP

14. “The Product Manager 2023”: Top Behavioural qualities

15. THANK YOU

16. References & Credits

�ݺ�ߣ

The Product Manager 2023.pdf

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