The Re-emergence of Absinthe
0 likes318 views
Critical mass in the absinthe category is being achieved, especially in the USA, where the number of bars and liquor stores carrying absinthe is growing. However, overall production volume is still relatively small at less than 250,000 cases globally per year. While absinthe faces ongoing challenges from misunderstandings about its effects, the category is growing due to factors like the use of all-natural production methods and increased popularity in cocktails. Innovation in absinthe may be less important currently as the market is still young and widely misunderstood.
1 of 32
Download to read offline
Ad
Recommended
Packaging Spirits | PrintAction
Packaging Spirits | PrintActionVictoria Gaitskell
油
The document discusses recent trends in flavored alcoholic spirits, particularly at the Liquor Control Board of Ontario (LCBO), highlighting a significant growth in vodka sales and the introduction of innovative packaging and flavors to attract younger consumers. It explores various products, including dessert-flavored vodkas and small-batch artisanal spirits, indicating a broader strategy to enhance customer loyalty while appealing to newcomers. Additionally, the text raises questions about the impact of marketing on alcohol consumption, suggesting research indicates advertising has minimal effect on overall consumption levels.Sports & Beer a Match Made in Heaven
Sports & Beer a Match Made in HeavenAcclaro
油
This article discusses the relationship between sports and beer, noting that beer is commonly consumed when viewing sports like football, basketball, and soccer. It outlines how the beverage industry capitalizes on this through large marketing budgets and sponsorships with teams or leagues. Major beer brands sponsor various soccer tournaments, including the UEFA Champions League and FIFA World Cup, which has been sponsored by the same big beer conglomerate since 1986.victor_album_FINAL
victor_album_FINALVictor Jerez
油
Victor Jerez is the chairman of Wyborowa S.A., a spirits producer owned by Pernod Ricard. Originally from Spain, he has lived in several countries. He was drawn to Poland because he admired the strength and courage of Poles during the Solidarity movement. In Poland, he enjoys exploring Warsaw on his bicycle and participating in cycling races. He sees Poles as hardworking people who persevere through difficulties. At work, he encourages open communication with Polish employees and sees Poland as a natural place where people socialize for pleasure rather than showing off.1
1Arun Cheeroth
油
The document discusses beer brand recognition and rankings. It lists the top 5 beer brands in 2011 as San Miguel Pale Pilsen, Guinness, Miller Lite, Coors Light, and Yuengling. It then discusses how major brewers have developed portfolios of quality, high-end beers in order to compete on retail shelves and be more profitable. The rest of the document lists the top 10 beer brands of 2011 by brand value and percentage change from the previous year, with Budweiser and Bud Light remaining the top two brands.Irn bru pro forma
Irn bru pro formaJack Ward
油
The man will be a Scottish warrior who has just won an epic battle. He is wearing face paint and holding his sword, looking triumphant. He takes a swig from his trusty Irn-Bru bottle, then smiles and winkles as if sharing an inside joke with the viewer. The slogan reads "Irn-Bru - It gives you the strength of ten Scotsmen!"Irn bru pro forma
Irn bru pro formaJack Ward
油
The man will be a Scottish warrior who has just won an epic battle. He is wearing face paint and a kilt. He raises his sword in victory but is parched. He reaches for an Irn-Bru and says "Nothing refreshes like an Irn-Bru!" before taking a refreshing swig. In the background, his fellow clansmen cheer on his triumphant victory.
The print shows the victorious warrior holding his sword aloft while grasping an Irn-Bru bottle in his other hand. The slogan reads "Irn-Bru - The Warrior's Refreshment".
The advergame pits the warrior against increasingly difficult levels of pixelated enemies that must be defeated in battleStarbucks
StarbucksSedona Red Rock HS
油
Starbucks was founded in 1971 in Seattle by three friends passionate about coffee. They named it after a character in Moby Dick and began selling coffee beans and brewing accessories. In the 1980s, Howard Schultz joined and was inspired to open coffee shops after visiting Italy. Starbucks expanded across the US and globally in the 1990s. It now has over 28,000 locations worldwide and offers coffee drinks, food and merchandise.The Future of Wine
The Future of WineRobert Joseph
油
The document discusses branding and the future of the wine industry. It argues that there will be fewer wineries and appellations due to lack of clear branding and marketing. Producers need to establish a coherent brand identity focused on benefits rather than features. Relationships with consumers are important to build understanding and forgiveness of inconsistencies. Developing a devoted fan base like some producers is key to success in an inconsistent industry.CARTILS | SpiritsWatch 2013
CARTILS | SpiritsWatch 2013CARTILS
油
The document provides insights from Cartils, a branding and packaging design consultancy, on current trends in the spirits market. It outlines shifts in consumer preferences influencing product characteristics, including the rise of small batch spirits, unique flavor profiles, and innovative packaging strategies. Additionally, it highlights the increasing importance of authenticity and experiential design in the spirits category.Bocconi MM-LS - Brand management _ testimonianza Pernod Ricard _ 2018
Bocconi MM-LS - Brand management _ testimonianza Pernod Ricard _ 2018Federico Bertulessi
油
The document discusses the strategic management of Pernod Ricard Italia's portfolio, focusing on brand positioning, competitive intensity, and consumer potential within the spirits market. It outlines the need for a decentralized approach to marketing and brand management, highlighting the importance of investment profiles and brand equity assessments. Additionally, it emphasizes the significance of engaging bartenders and leveraging consumer events to enhance brand visibility and foster connections with target audiences.Moscow Bar Show 2011 - Vodka
Moscow Bar Show 2011 - Vodkadzaric
油
This presentation discusses new ways of working with vodka. It provides an overview of global vodka sales figures and explores topics like fermentation, distillation, natural and artificial flavorings, building balanced cocktails, and new vodka products. The presentation aims to show that vodka is a classic spirit that remains popular and sells well, despite some claims that it is "dead." It provides tasting notes on different vodkas and example cocktail recipes that showcase vodka's versatility.Fernet Branca Competative Analysis
Fernet Branca Competative AnalysisJordan Matteri
油
This document provides a comprehensive analysis of competitors to Fernet-Branca, an Italian bitter liqueur. It outlines the history and trends of bitters, as well as key data on the alcohol industry and target millennial market. Two main competitors, J辰germeister and Fireball, are examined. For J辰germeister, campaigns emphasizing heritage and ingredients are summarized. Fireball's early unconventional marketing focusing on social media and samples is highlighted. Strengths and weaknesses of both brands compared to Fernet-Branca are then presented.Beer & spirits innotrends 2013 2014
Beer & spirits innotrends 2013 2014 Filiberto Amati
油
The document outlines key innovation trends in the beer and spirits industry for 2014-2015, emphasizing the influence of societal, consumer, and industry dynamics on product development. It identifies significant trends such as premiumization, blurring gender categories, and the importance of storytelling in marketing. Advised by industry expert Filiberto Amati, the report aims to help businesses capture growth opportunities by understanding these evolving market dynamics.Innovation Trends in Beer & Spirits 2015
Innovation Trends in Beer & Spirits 2015Asian Food Regulation Information Service
油
This document provides a summary of key trends in the beer and spirits industry from 2014-2015 as analyzed by Advisium Group. It identifies trends like premiumization, national pride and nostalgia, the return of "the real man," sustainability, and millennials as important drivers shaping product innovation. The trends are grouped into society, consumer, and industry related categories. Examples of new products demonstrating trends like iconization, interactivity, limited editions, and premiumization in both beer and spirits categories are also provided. Understanding these trends can help businesses identify growth opportunities and understand where the market is heading.Alcohol trends
Alcohol trendsAHDBStrategicInsight
油
- Young people are drinking less regularly than older generations but are more likely to binge drink. They also seem more health-conscious and interested in low-alcohol or no-alcohol options which are small but growing parts of the market.
- Craft beers, ciders, spirits, and innovations from major brands are driving premiumization trends. Younger consumers are open to new flavors and products.
- Retailers are responding to trends by expanding low- and no-alcohol selections and craft/premium options. Innovation across categories is sustaining industry growth.Altamar proposal
Altamar proposalJosh Durr
油
The Altamar proposal outlines brand activation plans for Ocho Tequila and Kubler Absinthe across multiple cities in the US. It includes 14 Ocho vertical tasting events, 6 Kubler improved cocktail events, 6 Suisse challenge competitions, and 6 Alpine dinner events. Additionally, it proposes social media support, website development, and video production. The total proposed budget is over $100,000.The Top 10 Spirits Companies
The Top 10 Spirits CompaniesDatamonitor Consumer
油
This document is an excerpt from a report by Datamonitor on the top 10 spirits companies. It provides an overview and analysis of Diageo, the world's largest spirits company. Diageo has a wide portfolio of alcoholic beverages including spirits, beer, and wine. It generates over half of its revenue from emerging markets. Innovation is a key part of Diageo's growth strategy to appeal to new consumers in developing countries. The document also summarizes R辿my Cointreau, a French spirits group that saw growth driven by price increases and new product launches, though its reliance on partnerships leaves it vulnerable.Decade of Rum report - WIRSPA
Decade of Rum report - WIRSPARum Barrel
油
This document provides an overview of the global rum market over the past decade. It analyzes rum sales and trends by country, highlighting growth in categories like spiced rum. While economic difficulties slowed sales in some countries, rum experienced overall global growth of 40% from 2000-2010, outpacing vodka. The cocktail trend and premiumization contributed to this increase. The document reviews rum's performance and opportunities in key markets like the UK, Spain, Germany, France, and Italy.BMC State of the US Alcoholic Beverage Industry 2019
BMC State of the US Alcoholic Beverage Industry 2019Neil Kimberley
油
1) Spirits are gaining market share over beer, while wine's share remains flat. Spirits growth is led by tequila and American/Irish whiskey.
2) Craft spirits are growing faster than craft beer, with the number of craft distilleries increasing over 15% per year. Craft spirits now make up around 3% of the total spirits market.
3) Within spirits, whiskey is driving overall growth. Straight American whiskey and Irish whiskey are the fastest growing whiskey types.Vodka 101, Ketel, Ciroc, Cocktail Trends, Cocktail 101
Vodka 101, Ketel, Ciroc, Cocktail Trends, Cocktail 101Elayne Duff
油
The document provides an overview of vodka, highlighting that it constitutes one out of every four bottles sold in the U.S., with over 300 brands available. It details the vodka production process, including raw materials, fermentation, distillation, and filtration, while also referencing historical trends and significant brands in the American vodka market. Additionally, it lists popular cocktail recipes and trends in the cocktail industry.WHY LOCAL AND NEW IS NOT ENOUGH!
WHY LOCAL AND NEW IS NOT ENOUGH!DistillVentures
油
The document discusses how being merely "local" or "new" is not enough for brands to achieve sustainable success globally. It argues that brands need to have something remarkable or exceptional about their product, brand, and proposition. The document presents examples of brands that have succeeded by having an interesting brand that connects a unique product to a compelling way of communicating and activating around the brand. It emphasizes that brands need to link being interesting with having a great product in a distinctive way to have a sustainable proposition beyond just being local or new.Craft Distillery Market油& Brand Packaging for Distilled Spirits
Craft Distillery Market油& Brand Packaging for Distilled SpiritsAdvanced Labels NW
油
The document provides an overview of the distilled spirits market, noting that total revenues in 2013 reached $22.2 billion, accounting for 34.7% of the alcohol market. It highlights the significant tax burden on spirits and the explosive growth of craft distilleries, which have increased fivefold over six years, leading to greater consumer choice and variety in products. Additionally, the importance of effective brand positioning and packaging is emphasized as key factors in marketing success within the industry.Crafted Cocktaila
Crafted CocktailaJason Kosmas
油
This document provides an overview of a talk given by Jason Kosmas on crafted cocktails. Kosmas is an expert mixologist with over 20 years of experience managing bars and developing award-winning cocktails. He discusses what defines a crafted cocktail in terms of ingredients and technique. Kosmas also covers the history of mixed drinks and how cocktails have evolved over time, from the early recipes without tools to modern mixology. He emphasizes tasting notes and flavor profiles as an important part of understanding cocktails.Beverage Trends The Strategic MindsetI dont set trends..docx
Beverage Trends The Strategic MindsetI dont set trends..docxjasoninnes20
油
The document discusses beverage trends, emphasizing the importance of recognizing emerging trends versus fads in the hospitality industry to create competitive advantages. It outlines the historical context of alcoholic beverages, current trends such as craft brewing and non-alcoholic options, and highlights the growing role of beverage professionals. The influence of various external factors on these trends, including social, economic, and technological changes, is also explored.MAGAZINE DESIGN: M2Media360
MAGAZINE DESIGN: M2Media360Peter_Tucker
油
The document summarizes recent trends in cocktail culture in London. It notes that London bartenders are being more adventurous in their cocktail menus, looking to historical recipes but updating them with modern flavors and presentations. Some prominent London bartenders like Salvatore Calabrese are gaining recognition for their expertise and creativity. The competitive London cocktail scene is pushing bars to develop unique and balanced cocktails beyond typical vodka-fruit juice combinations.U.S. beverage alcohol trends 2012
U.S. beverage alcohol trends 2012Rum Barrel
油
This document summarizes beverage alcohol trends in the United States. It begins with an overview of total beverage alcohol consumption trends, including market size and category growth rates. It then provides more detailed data on trends in the beer, wine, and spirits categories. Key findings include that spirits and wine consumption grew from 2007-2012 while beer declined, and in 2012 spirits grew 3.6%, wine 1.9%, and beer 0.5%. The document analyzes trends in brands, price segments, imports, and consumption by state for each category. It concludes with insights on mixology trends shaping the industry like flavor innovation and the rise of craft producers.Mark Meek, IWSR
Mark Meek, IWSRSamantha Brown
油
This document summarizes the key points from a presentation given at the Whiskies & Spirits Conference on March 30, 2017. It provides an overview of global and regional trends in beer, wine, spirits and cider consumption from 2010-2021. Specific sections analyze trends in whisk(e)y consumption globally as well as for blended Scotch whisky. The document presents data on market leaders, fastest growing brands and shifts in category shares for various alcohol types and regions.Diageo - Competitive Advantages
Diageo - Competitive Advantages nevenaz
油
This document provides an overview of Diageo plc, a global spirits and beer company. It discusses Diageo's business operations in over 180 markets, internal strengths such as its strong portfolio of brands, and weaknesses like its comparatively weak wine brands. The document also analyzes the spirits industry and Diageo's marketing strategies. It outlines Diageo's global strategy and reviews trends in the industry, concluding with strategic recommendations for Diageo's future outlook.How High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptxBurke Sporting Goods
油
Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
More Related Content
Similar to The Re-emergence of Absinthe (20)
CARTILS | SpiritsWatch 2013
CARTILS | SpiritsWatch 2013CARTILS
油
The document provides insights from Cartils, a branding and packaging design consultancy, on current trends in the spirits market. It outlines shifts in consumer preferences influencing product characteristics, including the rise of small batch spirits, unique flavor profiles, and innovative packaging strategies. Additionally, it highlights the increasing importance of authenticity and experiential design in the spirits category.Bocconi MM-LS - Brand management _ testimonianza Pernod Ricard _ 2018
Bocconi MM-LS - Brand management _ testimonianza Pernod Ricard _ 2018Federico Bertulessi
油
The document discusses the strategic management of Pernod Ricard Italia's portfolio, focusing on brand positioning, competitive intensity, and consumer potential within the spirits market. It outlines the need for a decentralized approach to marketing and brand management, highlighting the importance of investment profiles and brand equity assessments. Additionally, it emphasizes the significance of engaging bartenders and leveraging consumer events to enhance brand visibility and foster connections with target audiences.Moscow Bar Show 2011 - Vodka
Moscow Bar Show 2011 - Vodkadzaric
油
This presentation discusses new ways of working with vodka. It provides an overview of global vodka sales figures and explores topics like fermentation, distillation, natural and artificial flavorings, building balanced cocktails, and new vodka products. The presentation aims to show that vodka is a classic spirit that remains popular and sells well, despite some claims that it is "dead." It provides tasting notes on different vodkas and example cocktail recipes that showcase vodka's versatility.Fernet Branca Competative Analysis
Fernet Branca Competative AnalysisJordan Matteri
油
This document provides a comprehensive analysis of competitors to Fernet-Branca, an Italian bitter liqueur. It outlines the history and trends of bitters, as well as key data on the alcohol industry and target millennial market. Two main competitors, J辰germeister and Fireball, are examined. For J辰germeister, campaigns emphasizing heritage and ingredients are summarized. Fireball's early unconventional marketing focusing on social media and samples is highlighted. Strengths and weaknesses of both brands compared to Fernet-Branca are then presented.Beer & spirits innotrends 2013 2014
Beer & spirits innotrends 2013 2014 Filiberto Amati
油
The document outlines key innovation trends in the beer and spirits industry for 2014-2015, emphasizing the influence of societal, consumer, and industry dynamics on product development. It identifies significant trends such as premiumization, blurring gender categories, and the importance of storytelling in marketing. Advised by industry expert Filiberto Amati, the report aims to help businesses capture growth opportunities by understanding these evolving market dynamics.Innovation Trends in Beer & Spirits 2015
Innovation Trends in Beer & Spirits 2015Asian Food Regulation Information Service
油
This document provides a summary of key trends in the beer and spirits industry from 2014-2015 as analyzed by Advisium Group. It identifies trends like premiumization, national pride and nostalgia, the return of "the real man," sustainability, and millennials as important drivers shaping product innovation. The trends are grouped into society, consumer, and industry related categories. Examples of new products demonstrating trends like iconization, interactivity, limited editions, and premiumization in both beer and spirits categories are also provided. Understanding these trends can help businesses identify growth opportunities and understand where the market is heading.Alcohol trends
Alcohol trendsAHDBStrategicInsight
油
- Young people are drinking less regularly than older generations but are more likely to binge drink. They also seem more health-conscious and interested in low-alcohol or no-alcohol options which are small but growing parts of the market.
- Craft beers, ciders, spirits, and innovations from major brands are driving premiumization trends. Younger consumers are open to new flavors and products.
- Retailers are responding to trends by expanding low- and no-alcohol selections and craft/premium options. Innovation across categories is sustaining industry growth.Altamar proposal
Altamar proposalJosh Durr
油
The Altamar proposal outlines brand activation plans for Ocho Tequila and Kubler Absinthe across multiple cities in the US. It includes 14 Ocho vertical tasting events, 6 Kubler improved cocktail events, 6 Suisse challenge competitions, and 6 Alpine dinner events. Additionally, it proposes social media support, website development, and video production. The total proposed budget is over $100,000.The Top 10 Spirits Companies
The Top 10 Spirits CompaniesDatamonitor Consumer
油
This document is an excerpt from a report by Datamonitor on the top 10 spirits companies. It provides an overview and analysis of Diageo, the world's largest spirits company. Diageo has a wide portfolio of alcoholic beverages including spirits, beer, and wine. It generates over half of its revenue from emerging markets. Innovation is a key part of Diageo's growth strategy to appeal to new consumers in developing countries. The document also summarizes R辿my Cointreau, a French spirits group that saw growth driven by price increases and new product launches, though its reliance on partnerships leaves it vulnerable.Decade of Rum report - WIRSPA
Decade of Rum report - WIRSPARum Barrel
油
This document provides an overview of the global rum market over the past decade. It analyzes rum sales and trends by country, highlighting growth in categories like spiced rum. While economic difficulties slowed sales in some countries, rum experienced overall global growth of 40% from 2000-2010, outpacing vodka. The cocktail trend and premiumization contributed to this increase. The document reviews rum's performance and opportunities in key markets like the UK, Spain, Germany, France, and Italy.BMC State of the US Alcoholic Beverage Industry 2019
BMC State of the US Alcoholic Beverage Industry 2019Neil Kimberley
油
1) Spirits are gaining market share over beer, while wine's share remains flat. Spirits growth is led by tequila and American/Irish whiskey.
2) Craft spirits are growing faster than craft beer, with the number of craft distilleries increasing over 15% per year. Craft spirits now make up around 3% of the total spirits market.
3) Within spirits, whiskey is driving overall growth. Straight American whiskey and Irish whiskey are the fastest growing whiskey types.Vodka 101, Ketel, Ciroc, Cocktail Trends, Cocktail 101
Vodka 101, Ketel, Ciroc, Cocktail Trends, Cocktail 101Elayne Duff
油
The document provides an overview of vodka, highlighting that it constitutes one out of every four bottles sold in the U.S., with over 300 brands available. It details the vodka production process, including raw materials, fermentation, distillation, and filtration, while also referencing historical trends and significant brands in the American vodka market. Additionally, it lists popular cocktail recipes and trends in the cocktail industry.WHY LOCAL AND NEW IS NOT ENOUGH!
WHY LOCAL AND NEW IS NOT ENOUGH!DistillVentures
油
The document discusses how being merely "local" or "new" is not enough for brands to achieve sustainable success globally. It argues that brands need to have something remarkable or exceptional about their product, brand, and proposition. The document presents examples of brands that have succeeded by having an interesting brand that connects a unique product to a compelling way of communicating and activating around the brand. It emphasizes that brands need to link being interesting with having a great product in a distinctive way to have a sustainable proposition beyond just being local or new.Craft Distillery Market油& Brand Packaging for Distilled Spirits
Craft Distillery Market油& Brand Packaging for Distilled SpiritsAdvanced Labels NW
油
The document provides an overview of the distilled spirits market, noting that total revenues in 2013 reached $22.2 billion, accounting for 34.7% of the alcohol market. It highlights the significant tax burden on spirits and the explosive growth of craft distilleries, which have increased fivefold over six years, leading to greater consumer choice and variety in products. Additionally, the importance of effective brand positioning and packaging is emphasized as key factors in marketing success within the industry.Crafted Cocktaila
Crafted CocktailaJason Kosmas
油
This document provides an overview of a talk given by Jason Kosmas on crafted cocktails. Kosmas is an expert mixologist with over 20 years of experience managing bars and developing award-winning cocktails. He discusses what defines a crafted cocktail in terms of ingredients and technique. Kosmas also covers the history of mixed drinks and how cocktails have evolved over time, from the early recipes without tools to modern mixology. He emphasizes tasting notes and flavor profiles as an important part of understanding cocktails.Beverage Trends The Strategic MindsetI dont set trends..docx
Beverage Trends The Strategic MindsetI dont set trends..docxjasoninnes20
油
The document discusses beverage trends, emphasizing the importance of recognizing emerging trends versus fads in the hospitality industry to create competitive advantages. It outlines the historical context of alcoholic beverages, current trends such as craft brewing and non-alcoholic options, and highlights the growing role of beverage professionals. The influence of various external factors on these trends, including social, economic, and technological changes, is also explored.MAGAZINE DESIGN: M2Media360
MAGAZINE DESIGN: M2Media360Peter_Tucker
油
The document summarizes recent trends in cocktail culture in London. It notes that London bartenders are being more adventurous in their cocktail menus, looking to historical recipes but updating them with modern flavors and presentations. Some prominent London bartenders like Salvatore Calabrese are gaining recognition for their expertise and creativity. The competitive London cocktail scene is pushing bars to develop unique and balanced cocktails beyond typical vodka-fruit juice combinations.U.S. beverage alcohol trends 2012
U.S. beverage alcohol trends 2012Rum Barrel
油
This document summarizes beverage alcohol trends in the United States. It begins with an overview of total beverage alcohol consumption trends, including market size and category growth rates. It then provides more detailed data on trends in the beer, wine, and spirits categories. Key findings include that spirits and wine consumption grew from 2007-2012 while beer declined, and in 2012 spirits grew 3.6%, wine 1.9%, and beer 0.5%. The document analyzes trends in brands, price segments, imports, and consumption by state for each category. It concludes with insights on mixology trends shaping the industry like flavor innovation and the rise of craft producers.Mark Meek, IWSR
Mark Meek, IWSRSamantha Brown
油
This document summarizes the key points from a presentation given at the Whiskies & Spirits Conference on March 30, 2017. It provides an overview of global and regional trends in beer, wine, spirits and cider consumption from 2010-2021. Specific sections analyze trends in whisk(e)y consumption globally as well as for blended Scotch whisky. The document presents data on market leaders, fastest growing brands and shifts in category shares for various alcohol types and regions.Diageo - Competitive Advantages
Diageo - Competitive Advantages nevenaz
油
This document provides an overview of Diageo plc, a global spirits and beer company. It discusses Diageo's business operations in over 180 markets, internal strengths such as its strong portfolio of brands, and weaknesses like its comparatively weak wine brands. The document also analyzes the spirits industry and Diageo's marketing strategies. It outlines Diageo's global strategy and reviews trends in the industry, concluding with strategic recommendations for Diageo's future outlook.Recently uploaded (20)
How High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptxBurke Sporting Goods
油
Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Kenya Media Landscape 2025 By GeoPoll Kenya
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptx
COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptxabhishekguptasinglet
油
Crafted from 100% pure cotton, our unstitched cotton suit sets are soft, breathable, and perfect for daily and office wear. Each set includes fabric for kurta, bottom, and dupattafeaturing stylish prints and colors for all seasons and skin types.Best Digital Marketing Company in Delhi Osumare
Best Digital Marketing Company in Delhi Osumarearonshingh282
油
If you're searching for the best digital marketing company in Delhi, your answer lies with Osumare. In todays fast-paced online environment, standing out is no longer a luxuryits a necessity. Osumare blends creativity, strategy, and data-driven campaigns to boost your brand visibility and ROI.
With proven expertise in SEO, Google Ads, social media marketing, and content marketing, Osumare offers complete digital growth solutions for businesses of all sizes. Known for delivering measurable results, Osumare has gained a reputation as the best digital marketing company in Delhi, helping brands scale digitally with innovative and tailored campaigns.COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHAprekshachittorasingl
油
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash. Bonita 2022.1 Release Campaign New Features & Marketing Assets
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
油
This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.marketing strategy for SEARCH ENGINE OPTIMIZTION
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.Marketing Graphics for BTU Protocol & Bonitasoft
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY
油
PART: Survey of Second-hand Business Opportunity
PART: New consuming behavior following up for the past 6 monthsLocal SEO Audit Mastery: Boost Your Business Visibility & Dominate Local Search
Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9
油
Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether youre a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence.
Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach
油
Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
The digital marketing industry is changing faster than ever and those who dont adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Instagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel FamousAvinash Chandra
油
Instagram SEO is no longer optionalit's the key to being found by your ideal audience without relying solely on paid ads. In this blog, we break down everything you need to know about optimizing your Instagram presence to maximize organic reach and engagement. From setting up a keyword-rich profile that communicates who you are, to crafting captions that naturally rank for search terms, this post is your guide to treating Instagram like the discovery engine it has become. Learn how to structure your bio with searchable keywords, select hashtags strategically using a mix of broad and niche tags, and make the most of alt text and location tagging to increase visibility. Understand how Instagrams algorithm favors engagement signals like saves, shares, and commentsand how to encourage them. We also dive into the overlooked but powerful SEO value of Reels and video content, including how keywords in your transcripts and on-screen text impact discovery. If youve ever felt stuck wondering why your content isnt getting the traction it deserves, it might not be your contentit might just be that it's not optimized for search. This blog walks you through practical tips on how to analyze whats working using Instagram Insights, how to improve your post discoverability through smart formatting, and how to turn your profile into a lead-generating machine. With Instagram increasingly functioning like a visual search engine, the brands that optimize are the ones that stand out. Whether you're a creator, small business, or marketer, this post will help you rank better, reach more people, and grow faster. No fluffjust actionable Instagram SEO strategies you can start using today.SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.PURE COTTON COMBO SUIT SET BY JULU FABRICS
PURE COTTON COMBO SUIT SET BY JULU FABRICSabhishekguptasinglet
油
Our Pure Cotton Combo Sets include 23 coordinated fabric pieces made from 100% breathable cottonperfect for stitching suits, kurtis, or dresses. Soft, skin-friendly, and colorfast, these combos offer great value, stylish prints, and comfort for everyday or festive wear.Why Digital Marketing Funnel no longer works
Why Digital Marketing Funnel no longer workssakshishetty23202
油
Discover why the traditional digital marketing funnel is no longer
effective in 2025and what innovative, experience-first strategies are
taking its place. Explore the shift from linear journeys to dynamic
customer ecosystems. Strategic overview of Marketing Departement
Strategic overview of Marketing DepartementNabeelMalik49
油
Strategic overview of Marketing Departement The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Ad
The Re-emergence of Absinthe
- 1. Uncovering the opportunities and threats resulting from emerging categories and media, highlighting how to maximise future potential. Alan Moss December 2013
- 2. My background 13 years with Remy/ Maxxium: UK, India, S.E. Asia/Korea. Consultancy for Campari International. 9 years in absinthe category, selling to over 30 countries.
- 3. Investigating the recent re-emergence of absinthe to determine whether the category will achieve critical mass this time around. How emerging categories and sub-categories impact your innovation pipelines
- 4. Investigating the recent re-emergence of absinthe to determine whether the category will achieve critical mass this time around.
- 5. Savoy Cocktails All cocktails Ingredients % Absinthe drinks Ingredients % Gin 421 48 58 54 Vermouth 286 33 47 44 Brandy 134 15 16 15 Whisky 117 13 19 18 Absinthe 108 12 108 100 Rum 91 16 18 17 Cointreau 48 12 18 17 Sherry 29 13 14 13 Vodka 4 27 9 8 Total 878 1,603 108
- 6. Achieving critical mass? Not yet, at least not by "big company" standards. Less than 250,000 x 9 litre cases in total (Source: IWSR 2012). c. 40% in USA. At $60+ a bottle, however, it is an interesting "craft spirits" category. With improvements in product quality (following the Swiss and US examples), and better product marketing, the category IS growing in most markets, especially in large cities, and in top new bars. Critical mass is being achieved in key sectors, especially in USA.
- 12. Critical Mass? No. of US bars with more than 10 higher quality absinthes (i.e. ones with no artificial colours) in many States, especially NY, California, Nevada, Illinois, Washington DC, Florida, Texas, Louisiana, Colorado. No. = 100+ Similar UK bars? No. = 5? No. of US liquor store groups (20+ outlets) with more than 5 higher quality absinthes in CA, Illinois, Texas , Nevada etc. No. = 5+ Similar UK liquor store groups? No. = 0.
- 13. Typical Absinthe Sales Chart (years) 0 25 50 75 100 1 2 3 4 5 6 7 8 9 10 The Misinformed Minus the Disappointed The Well Educated
- 14. Absinthe 2000 - 2013 2000 La F辿e Versinthe * 2001 Pernod Absente * Francois Guy 2002 2003 2004 Jade 2005 Kubler La Clandestine 2006 2007 Lucid St. George Mansinthe 2008 USA Flood! St. Antoine 2009 2010 USA Casualties 2011 France resolved 2012 2013 Pernod re-launch La F辿e re-launch
- 17. Absinthe constraint factors 100 years of misunderstanding. 15 years of sub-standard products and questionable marketing outside the control of Portman etc. Emphasis on, or innuendoes about "the absinthe effect." Burning. No definition (except in Switzerland).
- 23. Absinthe growth factors Move to all-natural, distilled absinthes. Moving from "absinthe effects" and burning to "terroir" and heritage. Growth of cocktails. Big company interest. Costs and pricing. Opportunities in E. Europe, Asia, and S. America. Potential market size: 1 million x 9 litre cases within 5 years.
- 24. How emerging categories and sub-categories impact your innovation pipelines
- 25. Some top industry trends Global growth of cocktails, both classic and modern. YES Premium/super premium spirits share growth. YES Move to craft drinks with authenticity/heritage and localised appeal. YES Low alcohol/low calorie. NO Category blurring, e.g. Flavoured Tequila, Ciroc Amaretto. NO
- 27. Innovation in Absinthe? The category remains very new for most consumers: so is innovation appropriate? Flavoured and RTD absinthe mixes have been tried in the US, unsuccessfully so far. Higher strength products. Lower strength products, including cream, egg and chocolate bases. Barrel-aged absinthes. Packaging, especially 200 ml.
- 30. Product Development Like most Swiss companies, we re-entered with a "blanche" style: we decided early on to get into the bigger "verte" sector, with two brands, including an absinthe first made in the USA in 1902 (a 12 month project). We are testing an ultra-premium expression: six year barrel-aged absinthe. Rather "niche." Dessert style absinthe drinks being marketed. We have an Absinthe Egg Nog; another company has a chocolate flavoured absinthe. Smaller bottles are good for trial and/or affordability.
- 32. Summary Critical mass is being achieved, especially in the USA. Much more to come. Social media can allow smaller brands to compete with the bigger brands. Innovation may be less important for a market that is still young (the second time around!), and that is still so widely misunderstood.