The repertoire of elements
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Iconography and characters are important aspects of supernatural horror genre films. Typical iconography includes religious symbols, white ghosts, doors slamming by themselves, and isolated settings. Common characters are ghosts/demons, priests, unbelievers, previous sufferers, and possessed individuals. Settings are usually isolated places like old houses or cabins in remote areas that are difficult to escape from. The narrative structure typically introduces protagonists, then weird events occur as the antagonist battles others until being defeated or captured, though often ends on a twist allowing for sequels.
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Horror films traditionally employ certain conventions including visual styles like red colors signifying danger, props like weapons identifying villains, and iconic monsters. Camera techniques like close-ups build suspense, while settings provide isolation. Narratives usually feature a hero battling an undefeatable villain, with stereotypical characters dying in order of weakness. However, modern horrors subvert conventions by omitting villains, having unpredictable outcomes, and featuring unconventional characters and themes.Na rrative 3
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Suburban Gothic is a sub-genre of fiction that focuses on anxieties within suburban communities, using supernatural or science fiction elements. Common characteristics include danger coming from within families or neighborhoods, teenagers and children as protagonists, and conflicts around individuality and conformity. Horror movies in this genre often explore themes of loss of innocence, mystery, and fear through helpless victims facing immense power from a villain seeking revenge for past crimes or secrets. Surreal elements like dreams, monsters, and blurred realities are also used to externalize psychological fears.Horror genre conventions
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The document discusses conventions and technical codes commonly used in horror genre films. Some key elements include isolated or abandoned settings that promote fear; the use of camera angles, handheld shots, sound, and editing to build tension and suspense; dark color palettes and lighting to create shadows and unfamiliar shapes; recognizable props associated with villains or characters; formulaic narratives that follow a "final girl" protagonist confronting a killer seeking revenge; and themes involving good versus evil, the supernatural, science experiments gone wrong, and questioning what is real.Horror genre conventions
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The document discusses conventions and technical codes commonly found in horror genre films. Some key elements mentioned include isolated or abandoned settings like forests, houses, or hospitals; the use of camera angles, lighting, and sound effects to build suspense and fear; common props like weapons or masks; and character archetypes like the victim, villain, or police officer. Narrative structures frequently involve a killer or monster pursuing teenagers or others, with themes exploring good versus evil, the supernatural, or science experiments gone wrong.Horror genre conventions
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The document discusses various subgenres of horror films, including slasher, psychological, supernatural/possession, gothic, and religious. It provides descriptions of each subgenre's typical conventions, settings, characters, weapons, and themes. Slasher films often involve a mysterious killer stalking and brutally murdering attractive young victims. Psychological horror relies more on psychological tension and instability than graphic violence. Gothic horror features dark settings and supernatural elements.Codes, conventions and sub genre of horrors
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Horror films typically follow certain conventions in their narratives, themes, characters, and stylistic elements. The narrative usually involves a hero or protagonist embarking on a mission to defeat a central villain, such as a serial killer or supernatural force. Common themes include good versus evil, the supernatural, science gone wrong, and madness. Character archetypes include victims, monsters, stupid teenagers, and survivors. Visual and audio elements like dark lighting, disturbing props, isolated settings, and tense music are used to build fear and terror in viewers.Introduction to sub genres
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This document outlines several common conventions of the horror genre, including conventional character types like heroes and villains; common themes involving good vs evil, the supernatural, and science gone bad; the use of supernatural beings like vampires and zombies; a focus on the dark side of humanity through cannibals and torture; settings that evoke fear such as abandoned buildings and dark woods; the use of weather and camera angles to build tension; and chase sequences and music to create anxiety in the audience.Conventions of horror
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The document outlines several conventions of horror films, including common settings like isolated or run-down urban areas with dark histories, the use of unnatural camerawork like POV shots and handheld footage to add realism, and iconic visual styles employing dark colors, low lighting, and frightening props. It also discusses narrative structures featuring protagonists battling antagonists, familiar character archetypes, and themes involving good versus evil, religion, childhood trauma, science, and mental instability that exploit human fears.Horror conventions
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This document summarizes common conventions in horror movies including iconography related to death, sinister settings like forests and old houses, and character types. It notes that the protagonist typically has to face the supernatural antagonist alone while other characters like the "bimbo" and African American character often die. The narrative usually involves the protagonist discovering and needing to vanquish the antagonist with some help from an expert, but ultimately facing the antagonist alone.Horror conventions
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Horror films typically feature isolated settings like abandoned buildings, forests, or cities after dark. Cinematography aims to unsettle the audience with unnatural camera movements, point-of-view shots, and quick editing. Common iconography includes dark colors, low lighting, weapons, and monsters. Narratives usually involve an antagonist threatening the protagonist, with themes exploring good versus evil, religion, childhood trauma, science experiments gone wrong, zombies, insanity, envy, and suicide. Key characters are the victim protagonist, supernatural villain, creepy children, and trustworthy or corrupted police officers.Fantasy films pp
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This document summarizes common codes, conventions, and iconography used in horror films. It discusses camera angles, sound techniques, themes, settings, lighting, characters, costumes, symbols, and narrative theories that are typically employed to create tension, unease, and fear in viewers. Examples are provided to illustrate techniques like POV shots, isolated settings, low key lighting, innocent victims, and plot twists that subvert expectations. The document serves as a guide to visual and aural elements that establish conventions of the horror genre.Introduction to sub genres
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Horror films typically follow certain conventions in their narratives, themes, characters, and stylistic elements. The narrative usually involves a hero or protagonist embarking on a mission to defeat a central villain, such as a serial killer or supernatural force. Common themes include good versus evil, the supernatural, science gone wrong, and madness. Character archetypes include victims, monsters, stupid teenagers, and survivors. Visual and audio elements like dark lighting, disturbing props, isolated settings, and tense music are used to build fear and terror in viewers.Introduction to sub genres
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This document discusses various subgenres of horror films and their common conventions. It describes slasher films, psychological horror, supernatural horror, possession films, gothic horror, sci-fi horror, and comedy horror. For each subgenre, it provides examples of well-known films that fall into that category and lists some typical elements like settings, characters, themes, and plot devices commonly seen in those types of horror movies.1 horror sub genre [repaired]![1 horror sub genre [repaired]](https://cdn.slidesharecdn.com/ss_thumbnails/1horrorsubgenrerepaired-140220105719-phpapp01-thumbnail.jpg?width=560&fit=bounds)
1 horror sub genre [repaired]StephanieBeharry123
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Gothic horrors were first made in the 1920s and were the first films to use soundtracks. Early female monsters in these films tended to be beautiful rather than scary, defying horror conventions. Psychological horrors rely on fears and instability to build tension using realistic threats like assault. Slasher films from the 1990s featured masked killers stalking victims with weapons like knives. Possession films center around families with a possessed member and use religious figures to confront the evil spirit.Horror genre conventions & film forms
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This document outlines common conventions and technical elements of horror genre films. It discusses settings that are often isolated or associated with dark pasts. Technically, horror films employ high and low camera angles, point-of-view shots, handheld camera work, diegetic and non-diegetic sounds, and close-ups to create tension. Common iconography includes haunted houses, monsters, victims, weapons, low-key lighting, and places where threats lurk. Narratively, characters are often picked off one by one and take risks, facing punishment for transgressions.Iconography
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Horror films aim to create a sense of fear and dread in the audience by portraying their worst nightmares. They typically involve the arrival of an evil force or person and include mythical creatures like ghosts, vampires, and zombies. Examples given are A Nightmare on Elm Street about Freddy Krueger stalking teenagers in their dreams, Saw about victims of a psychopath forced into life-or-death games, and Friday the 13th about counselors murdered by a killer at a summer camp. Key elements of horror include characters like vulnerable women being chased, isolated settings like dark houses or woods, and props like weapons that create a sense of fear.Horror genre research
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The document discusses several key elements of horror genre films. It begins by defining horror films as those meant to create negative emotions in viewers by playing on their fears of the unknown, such as ghosts, monsters, and serial killers. It then summarizes some common conventions like isolated settings, dark colors and lighting, point-of-view shots, and diegetic and non-diegetic sounds. The document also briefly touches on common narrative structures, character archetypes, and ideology present in many horror films.Lesson elements of story with motivation 
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Thrillers aim to thrill audiences and keep them on the edge of their seats through suspense and tension. They often feature an ordinary protagonist that audiences can relate to and feel empathy for. Iconic thriller settings include ordinary yet eerie locations like abandoned buildings that allow audiences to connect with characters. Technical elements like unnatural camera angles, point-of-view shots, scary sounds, red lighting, and violent weapons create distress and danger to drive the thriller genre. An antagonist like a killer or monster threatens the protagonist and propels the plot.Thriller
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KEY TITLE SLIDES:
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Overview of Print Advertising Trends
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Leading Sectors and Categories
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Advertisers and Brands
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Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
The repertoire of elements
- 1. The Repertoire of Elements Supernatural Horror
- 2. iconography Iconography is an important aspect of genre. It is when we see certain objects on screen that we associate with the genre and expect to see. It is ‘the visual images and symbols used in a work of art or the study or interpretation of these.’ Typical Iconography Supernatural Horror Films: • Crosses/rosaries/bibles (religious symbolic items) • White clothing on ghost/demon • Doors slamming, lights turning off, furniture moving on its own • Jump scares, loud sounds – windows opening, wind, bangs • Fast paced trailer, with a bit of background to the story • Skulls and cob wells • Candles • Old fashioned creepy dolls • Overgrown weeds • Cracks/dampness in walls
- 3. characters A character is a person in a novel, play or film. They are actors/actresses who play a role of a different person in order to make the audience feel a certain way toward them and make the novel, play or film relate to a certain genre or demographic. They are what the audience relate to the most and so make the novel, play or film realistic. In supernatural horror the characters usually work together to get rid of the supernatural being/s. Typical Characters in Supernatural Horror: • Ghost/Demon – main character needed for it to be supernatural. Creates fear within the other characters and the audience. • Priest – to get rid of evil spirits/demons • Unbeliever – This character is the one that doesn’t believe anything being said about the supernatural and is naïve. • Previous sufferer – there is sometimes someone who also experienced supernatural beings who comes to help, or who tells their story. • Possessed/haunted character – The character that is taken over or followed by the demon/ghost. The one that needs saving, usually young/naïve/vulnerable.
- 4. setting The setting is the place or type of surroundings where something is positioned or where an event takes place. The setting is used to make something appear more realistic. In horror the setting is very important as it has to make the audience suspect bad things when they first see it and feel fear whenever the characters go to this place. A key element of supernatural horror is that the protagonist is isolated while dealing with the supernatural. For that reason, the typical setting of this subgenre is also isolated. Typical Supernatural Horror Settings: • Isolated and remote places such as an old cabin, village, small towns, haunted houses, and forests • Usually in isolated areas in a house that are hard to escape from e.g. cellar, attic • Old fashioned house or one room in house that is old and untouched (dusty/cob wells) • Overgrown garden/lots of trees outside house • Dark lit rooms
- 5. ideological approach Ideology is usually defined as a body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture. The term is generally associated with politics, but it can also mean a given set of values that will impact an audience, like filmmaking. Ideology goes against already existing conformity within society and tries to alter the audiences views. Horror focuses on frightening the audience through the mysterious and unknown, death and loss of identity. Examples of Ideological Approach within Supernatural Horror: • Possession and the Catholic Church • After life
- 6. narrative structure Narrative structure is how the story is portrayed. There is three theories used to describe a films narrative; Todorov’s theory of equilibriums, Levi-Strauss theory of binary opposites and Propp’s theory of spheres of action. The structure of supernatural horror is very much linear as the story is usually in chronological order, however sometimes it shows flashbacks to previous victims of the demon/ghost or the story of the demon/ghost’s origin. The structure usually begins with a introduction to the protagonists’ life before the introduction of weird things happening and then the action where the antagonist is battling with the other characters until the antagonist ends up dead or captured and then the protagonist can try and get back to normal life. However they usually end with a twist which leads to them resurrecting leading to the potential for a sequel. In most horror films there is a ‘damsel in distress’ character which is rescued by the male lead.