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The Right Way to Do an SEO Audit
- 1. The Right Way To Do An SEO Audit Jeff Oxford 25 SEO Opportunities to Improve your Website
- 2. How Search Engines Work Crawl Index Rank Can search engines access the page? Is the page worthy of being indexed? How relevant is the page to the searcher?
- 3. Technical Issues Affecting Crawling Crawl
- 4. Make sure all target pages aren¡¯t blocked by robots.txt 1) Important pages blocked by Robots.txt? /robots.txt
- 5. 1) Important pages blocked by Robots.txt? Look out for this!!!
- 6. 2) Is javascript affecting crawling? Compare appearance of website with text-only version vs
- 7. 2) Is javascript affecting crawling? Search URL in Google and view the Cached page
- 8. 3) Any non-SEO friendly (status 302) redirects? Xenu Download: http://home.snafu.de/tilman/XENU.ZIP Pro Tip: http://home.snafu.de/tilman/tmp/xenuwild.zip
- 9. 3) Any non-SEO friendly (status 302) redirects?
- 10. 3) Any non-SEO friendly (status 302) redirects?
- 11. 4) What about broken links?
- 12. 5) Is there an XML sitemap?
- 13. 5) Is there an XML sitemap? Note: Not all sitemaps are located at /sitemap.xml
- 14. 6) Are there any issues with the XML sitemap? No broken links No duplicate URLs No Missing URLs
- 15. 7) How is the website link structure? Review the Xenu export to find URLs 4 or more levels deep
- 16. 8) Are there too many links per page? https://moz.com/tools/seo-toolbar
- 17. Technical Issues Affecting Indexing Index
- 18. 9) Is there enough content on pages? vs
- 19. 10) Are there any duplicate URLs? Add a self-referencing canonical tag to pages with duplicate URLs
- 20. 11) Are there duplicate subdomains? http://www.printbotz.com/ http://printbotz.com/ Make sure one subdomain redirects to the other
- 21. 12) Is there any duplicate content? Paste a snippet of content into Google with quotes to check for duplicate content
- 22. 12) Is there any duplicate content? Pro Tip: Use CopyScape.com to quickly find duplicate content
- 23. 13) Is the content above the fold? vs
- 24. 13) Is the content above the fold? Google Analytics -> Behavior -> In-Page Analytics -> Browser Size
- 25. Technical Issues Affecting Ranking Rank
- 26. 14) Are title tags properly optimized? Use Xenu export to easily see all webpage title tags
- 27. 14) Are title tags properly optimized? Best Robot Toys for Kids | Tin Toy Arcade Root Keyword Long-Tail Variations Brand Name Keyword Searches/mo robot toys 5,400 robot toy 2,400 robot toys for kids 590 best robot toys 210
- 28. 15) Are meta descriptions properly optimized? Use Xenu export to easily see all meta descriptions
- 29. 15) Are meta descriptions properly optimized? Huge selection of Robot Toys for Kids. 100% safe online checkout. Same day shipping. 16,000+ satisfied customers. 60-day money back guarantee. Shop now! 1. Target Keyword - Pro Tip - Use elements from high performing AdWords ads 2. Unique Selling Points 3. Call to Action
- 30. 16) Are the URLs SEO friendly? Use Xenu export to easily see all meta descriptions
- 31. 17) Are target keywords in the content?
- 32. 18) Are there links to be competitive? Pro Tip: Use SEM Rush or Ahrefs to find organic competitors
- 33. 19) Are there any potentially harmful links? Anchor text distribution reports is a quick way to find low quality links
- 34. 19) Are there any potentially harmful links? Low quality link lists Low quality directory links Low quality blog posts
- 35. 20) Are there internal linking opportunities?
- 36. 20) Are there internal linking opportunities?
- 37. 20) Are there internal linking opportunities?
- 38. 21) How fast does the website load? Use WebPageTest.org to quickly see the load time of any page
- 39. 21) How fast does the website load?
- 40. 22) Is the website mobile-friendly? https://www.google.com/webmasters/tools/mobile-friendly/
- 41. 23) Are the pages useful to users?
- 42. 24) Are the pages useful to users? Google Analytics -> Acquisition -> Campaigns -> Organic Keywords -> Landing Pages
- 43. 25) Does the website use microformats? Applications Authors Events Music People Products Recipes Reviews
- 44. 25) Does the website use microformats?