The rise of social networking
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The document discusses the rise of social networking and its significance for communication and business. It traces the evolution from ancient marketplaces that facilitated the sharing of stories and knowledge, to the modern era of mass media that lacked direct conversation. The advent of the internet has resurrected conversation on a global scale. Social networking sites in particular have further enabled powerful global conversations, with members communicating in natural, open, and sometimes shocking ways. For individuals and organizations, participation in social networks allows one's voice to be heard and provides opportunities to connect with others through immediate feedback and conversation.
The rise of social networking
- 1. The Rise of Social Networking: The End of Communication as Usual Elvis Eromosele 2011
- 2. 息 2008 Mobile Telephone Networks. All rights reserved. Introduction 5000 years ago, the marketplace was the hub of civilization, a place to which traders returned from the remote lands with exotic spices, silks, monkey, parrot, jewel, slaves and fabulous stories. Fabulous stories!
- 3. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 1 Imagine the banter of the bazaar the sights, the smell and the sounds (Magic!). Indeed , the natural human conversation is the true language of commerce
- 4. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 2 Is it a wonder therefore that businesses have struggled to communicate in this age of mass media (TV & Radio)?
- 5. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 3 Reason? Conversation which forms the basis of business is missing.
- 6. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 4 The advent of a global communication system the internet is now resurrecting across the business world the ancient, timeless and true principle of the marketplace: Conversation!
- 7. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 5 Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed we can safely say a powerful global conversation has begun.
- 8. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 6 Enter: Social Networking
- 9. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 7 Social networking is defined as the bringing together of individuals into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular on the internet. This is because unlike most high schools, colleges, or workplaces, the internet is filled with billions of individuals who are looking to meet other internet users and develop friendships. Remember the 6 Degrees of separation concept
- 10. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 8 Take a typical Social Networking Site : Facebook, My Space etc.
- 11. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 9 But what happens in these sites? Members communicate in language that is natural, open, honest, direct, funny and sometimes shocking.
- 12. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 10 Social Networking is bringing conversation in the marketplace to a place to a boil
- 13. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 11 We have to ask: as individuals or organisation, would your voice be heard?
- 14. 息 2008 Mobile Telephone Networks. All rights reserved. Scene 12 Why Social Networks Immediacy instant feedback on products/services, brand, and useful information on the telecommunications industry. Cost saving Communications cost Portray brand as vibrant, hip and up-to-date key to connecting with the youth segment Control via administrator Individual Conversation ! Conversation !! Conversation !!!
- 15. Thank You