際際滷

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THE RISE OF THE  BRANDIVIDUAL
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118,000 Google Search results for  personal branding
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In other words WHO CARES?
Trust
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You know the products
But you also know the leaders
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 With great power There must Also come -- great responsibility!
Challenges/Risks
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Remember
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Help people understand
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Find me at: www.scottmonty.com http://twitter.com/scottmonty http://facebook.com/scottmonty

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The Rise of the Brandividual

Editor's Notes

  • #13: The old way of thinking the lines were clear, things were structured.
  • #14: Now, the lines have blurred
  • #24: What happens when you leave?
  • #25: Same thing as always. But a succession plan is important.
  • #26: When Superman was killed off, there didnt seem to be a succession plan in place.
  • #27: What happens when you behave poorly?
  • #28: Leaders of all stripes have been called out
  • #32: Just as we needed training on telephones & email when they were new, people need to understand the impact of personal branding.
  • #33: People appreciate transparency, but management may not be ready for it
  • #34: Dont forget: the microphone is always on
  • #35: Businesses dont take care of us the way they used to theres no guarantee of pensions, 30-year career no one is looking out for you except you. Take care of yourself, but recognize the harmony of the relationship between you and your company
  • #36: One doesnt work without the other. Both are interdependent and stronger for the association.