This document summarizes a study on the role of blogs during a Malaysian by-election in 2005. It finds that most bloggers were Malaysian and nearly half supported the opposition Pan-Malaysian Islamic Party. Issues discussed included election campaigns and processes. While blogs showed stronger support for the opposition, the ruling party candidate ultimately won the by-election, indicating blogs did not directly influence voters. The study concludes blogs open public discourse but their impact may be limited.
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The role of blogs in an emerging society
1. 19th Asian Media Information and Communication Centre (AMIC) Annual
Conference 2010
21 23 June 2010
The Role of blogs in an emerging
society: A study of a Malaysian
by-election
Dr. Syed Arabi Idid
Khaizuran Abdul Jalil
Communication Department
Kulliyyah of Islamic Revealed Knowledge and Human Sciences
International Islamic University Malaysia
2. Outline
Introduction
Research Question
Democratization of Information
Blogs and elections
Elections in Malaysia
By-election
Methodology
Findings & Conclusion
3. Introduction
Exponential growth of blogsphere
worldwide Technocrati
Medium of political participation shape
the democratic process in the country
Lack of empirical studies
4. Research Questions
What is the role of bloggers during the by-
election?
What issues are raised in the blogsphere
during the by-election?
Do blogs play the same role or a different
role from the conventional media during
elections?
5. Democratization of
Information
Pangloss, Pandora or Jefferson?
(Benjamin R. Barber, 2006)
Blogging in Malaysia leveling the
political field
Democratic participation
6. Blogs and elections
2004
Political blogsphere in Malaysia is
expanding
Strengthened by prominent figures
(bloggers) such as Tun Dr Mahathir
Mohamad, A.Kadir Jasin, Jeff Ooi, Lim
Kit Siang, Anwar Ibrahim
7. Elections in Malaysia:
General election
Parliamentary form Democracy with
Constitutional monarchy.
General Election every 5 years to elect:
House of Representatives (Parliament)
222 seats
State Legislative Assemblies
(each state except federal territories)
576 state seats
8. Elections in Malaysia:
General election
27 political parties in Malaysia
15 in Peninsular, 7 in Sabah & 5 in Sarawak
National Front (BN) is a coalition of 14
political parties headed by United Malay
National Organization (UMNO)
BN had won every single general election
since Malaysias independence
9. Elections in Malaysia:
by-election
By-election vacancy in state /
parliamentary constituency due to death,
resignation , disqualification or other causes
if it occurred before the Parliament or all
State Legislatures are due to dissolve.
This study focused on the Pengkalan Pasir,
Kelantan by-election on 6 December 2005
10. N12 Pengkalan Pasir, Kelantan
Stronghold of Pan-Malaysian Islamic Party
(PAS)
Poor district, voters mainly farmers and
small traders
Majority of voters are Malay (94.8%)
Chinese voters (5.09%) Indian voters
(0.3%) other races (0.1%)
Half of the voters are women (50.18%)
11. Methodology
Quantitative Content Analysis
Keyword sampling method
75 active blogs
5 categories:
Nationality of bloggers (2 categories)
Bloggers support (4 categories)
Issue discussed (8 categories)
Field of blogs (5 categories)
Language (3 categories)
12. Findings:
1 November 2005 to 11 December 2005
Bloggers nationality and support.
Malaysians or Local (97%, n=75)
Nearly half support PAS (44%)
Non-partisants:
Professionals (16%)
Neutral (27%)
13. Figure1: Bloggers political support During
the Pengkalan Pasir by-election Campaign
70%
60%
50% 44%
40%
30% 27%
20% 16%
13%
10%
0%
BN Opposition Non-partisan Neutral
Professional
14. Findings:
Issues discussed
42.7% on election issues e.g. state of Pengkalan
Pasir.
18.7% on information on the election.
14% BN issues
10.7% opposition issues
4% issues related to
democracy
Islam
dissatisfaction with election result
1.3% on corruption
15. Findings
Field of blogs
80% commentaries
9.3% referral to political party websites.
6.7% chatting.
2.7% reference to mainstream media.
1.2% broadcasting.
16. Findings
Languages used by the bloggers were
divided into three categories namely
unilingual, bilingual and multilingual
18. Figure 2: Language used.
Bilingual Multilingual
9% 3%
Arabic Malay
1% 46%
English
41%
19. Conclusion
BN won the by-election despite stronger
support for the opposition in the
blogsphere
Hanafi Mamat (BN) won with a majority of 134 votes
Hanafi Mamat won 7,422 votes defeating Hanifa Mat
Yatim 7,288 votes. Independent candidate, Ibrahim
Ali polled 415 votes.
Malaysian bloggers dominated the
discussion.
Malay and English languages were
equally used.
20. Conclusion
50% of the bloggers remained neutral in
their political comments.
The other half are mainly supporters of
PAS.
Generally the opposition parties and their
supporters seem to utilise the blogsphere
more than the ruling party
21. Conclusion
Election issues such as those on election
campaigns, election process and political
party (BN and opposition) are among the
top issues in the blogsphere.
Issues discussed were not directly on the
voters concern rather covered a wider
public perspective.
22. Conclusion
Itwas found that the political blogsphere
opens up an avenue for public discourse
that do not directly involve the voters.
Blogs cannot operate in isolation.
Stronger support for the opposition online
do not translate into votes in the by-
election.