The document discusses the roles of consumers and sources of household income. Consumers play three main roles: purchasing goods and services based on their income, maximizing utility by allocating resources efficiently, and making rational purchasing decisions. Households derive income from three sources: wages and salaries from labor; property such as capital and land; and transfer payments from the government for those in need. The document also lists traits of smart consumers and defines the different types of income including wages, property income, and government transfer payments.
3. ROLE OF THE CONSUMER
1. Purchasing Goods and
Services
2.Maximize Utility
3.Make rational purchasing
decisions
4. PURCHASE GOODS AND
SERVICES
The main role of the consumer is
to spend money.
How much money a person
spends is primarily based on
his/her income.
5. MAXIMIZE UTILITY
Consumers play a role in the
economy by maximizing utility,
which means allocating their scarce
resources, such as limited time or
money, most efficiently.
6. MAKE RATIONAL PURCHASING
DECISIONS
Economic consumer theory hinges on
consumers making rational buying decisions.
The role is to measure all possible outcomes
of their choices and use this knowledge to
make an informed decision.
7. TRAITS OF A SMART CONSUMER
Seeks value for
every money spent
PANIC BUYING
Knowing the
quality first
Has alternatives
Follows the
budget
Seeks variety
9. Households derive their incomes
from three basic sources:
1. From wages or salaries in
exchange of labor;
2.From property that is,
capital, land, and so on
3.From government
10. WAGES AND SALARIES
Wages and salaries in cash consist of
wages or salaries payable at regular
weekly, monthly or other intervals,
including payments by results and
piecework payments; plus allowances
such as those for working overtime; plus
bonuses; plus commissions, gratuities
and tips received by employees.
11. INCOME FROM PROPERTY
Property income is the income
from the ownership of real
property and financial
holdings. It takes the form of
profits, interest, dividends,
and rents.
12. INCOME FROM THE GOVERNMENT:
TRANSFER PAYMENTS
Income from the governments are in the form
of transfer payments. Transfer payments are
payments by government to people who do
not supply goods or services in exchange.
Some, but not all, transfer payments are made
to people with low incomes.
Transfer programs are largely designed to
provide income to those in need.