The Role of HCI Research in UCD Design
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This document discusses human-computer interaction (HCI) research in user-centered design (UCD). It begins with definitions of key terms like UX, HCI, and UCD. It emphasizes the importance of UCD in improving software success rates and reducing costs from poor requirements gathering. The document then provides examples of HCI research areas like the technology acceptance model for predicting product usage and recent approaches using neuroscience. It concludes by encouraging the adoption of UCD principles and referring to knowledgeable resources in the HCI field.
The Role of HCI Research in UCD Design
- 1. HCI Research in UCD
- 3. Agenda 1. Intro C Definitions 2. I convince You that UCD is important! 3. Explain why research is important 4. Give examples of HCI research 2 HCI Research in UCD
- 4. About Me ? Undergraduate in Computer Software Engineering C Meanwhile: Web design/development ? Masters in Computer Science ? PhD in Information Systems (Business School) C Teaching eBusiness and Enterprise Resource Planning (SAP) C Research on Adoption, in particular Video Games 3 ? Game-Based Learning, Gamification HCI Research in UCD
- 5. About You 4 HCI Research in UCD
- 6. Its All about Pervasive Computing 5 HCI Research in UCD
- 7. Definitions ? UX is the totality of the effect or effects felt by a user as a result of interaction with a system, device, or product, including the influence of usability, usefulness, and emotional impact during interaction, and savoring the memory after interaction. 6 The UX Book HCI Research in UCD
- 8. Definitions (contd) ? Discipline under which researchers study interactive computing systems for human use ? Not primarily Human nor Computer C It is the study of bridge between them ? Contributing fields: Computer Science, Psychology, Design, Information Systems, ? There are different paradigms 7 C Design Science, Behavioural Research, HCI Research in UCD
- 9. Definitions (contd) ? A Philosophy or a Methodology ? Focus on designing for and involving end users C User Advocacy ? Usability is NOT UCD C It could be the Goal 8 HCI Research in UCD
- 10. UCD Cycle From the UX Book: Create Interaction Design Concepts Understand User Realize Design Work and Needs Alternatives Verify and Refine Interaction Design 10 HCI Research in UCD
- 11. Why Should We Care? ? Software success rate: C 24% Failed C 44% Challenged ? More than 50% of failure is due to C Poor requirements gathering C Not only functional! 11 Data from: http://goo.gl/2Okix Graph from: http://goo.gl/J9Lla HCI Research in UCD
- 12. Why Should We Care? (contd) ? $300M button: http://goo.gl/8pUb ? The average business metrics improvement after a usability redesign is 83% ? 81% of customers willing to pay more for a better UX 13 Stats from: http://goo.gl/nKKDu & http://goo.gl/Uv4yb HCI Research in UCD
- 13. Why is UCD Important? ? It all starts with: Frustration ? Perception is the key! Lets play a game: Read What You See! (The game is from: http://goo.gl/o4AVA) 14 HCI Research in UCD
- 14. Yu aatyar reaadi g in? s Ca e not ou rea th W u r t is?
- 15. Why is UCD Important? ? It all starts with: Frustration ? Perception is the key! C The past: our experience C The present: the current context C The future: our goals From Designing with the mind in mind book 16 HCI Research in UCD
- 16. Where Do We Start? 17 HCI Research in UCD
- 17. Where do We Start? (contd) 18 HCI Research in UCD
- 18. Perspective Matters ? Design guidelines explain goals not actions ? They are like laws not recipes: C lawyers should interpret ? We need theory-based approaches: C we have a hodgepodge collection of do-it-yourself categories and 19 various collections of rules-of- thumb (Gray and Salzman, 1998) HCI Research in UCD
- 19. 20 HCI Research in UCD
- 20. Research Role From DTUI Book: 21 HCI Research in UCD
- 21. UCD From the UX Book: Create Interaction Design Concepts Understand User Realize Design Work and Needs Alternatives Verify and Refine Interaction Design 22 HCI Research in UCD
- 22. How do We Work? ? This is one of the main perspectives! ? Lets imagine a case: predicting if people will use a product Perceived Usefulness Actual Use Perceived Ease of Use 23 HCI Research in UCD
- 23. Technology Acceptance Model Perceived Usefulness Attitude Behavioural External Actual Toward Intention to Variables Use Using Use Perceived Ease of Use 24 For more info: http://goo.gl/znfMP HCI Research in UCD
- 24. 26 HCI Research in UCD
- 25. Perception in e-Commerce 27 Ref: http://goo.gl/zqLUe HCI Research in UCD
- 26. Perception in e-Commerce (contd) 28 HCI Research in UCD
- 27. Human Image 29 Ref: http://goo.gl/FsVGd HCI Research in UCD
- 28. Human Image (contd) 30 HCI Research in UCD
- 29. Trust in e-Commerce 31 Ref: http://goo.gl/QMKPz HCI Research in UCD
- 30. Recent Approaches: NeuroIS 32 HCI Research in UCD
- 31. Recent Approaches: NeuroIS 33 HCI Research in UCD
- 32. Recent Approaches: NeuroIS 34 HCI Research in UCD
- 33. Recent Approaches: NeuroIS 35 HCI Research in UCD
- 34. Online Shopping Example (music) 36 Ref: http://goo.gl/DQ4SW HCI Research in UCD
- 35. Conclusion ? Adopt UCD C If you can, pay attention to research C Scaling Your UX Strategy by HBR http://goo.gl/ZtPDs ? HCI provides the toolbox C Refer to knowledgeable people ? Conferences and Journals: C CHI conference, SIGCHI, IxDA and UPA groups, CACM journal 37 ? Books: e.g. ? HCI Research in UCD
- 36. Thank You! Questions? 38 HCI Research in UCD
- 37. Other Useful Links ? About UCD: C http://www.usabilityprofessionals.org/usability_resources/about _usability/what_is_ucd.html C http://www.sapdesignguild.org/editions/edition10/ucd_overview. asp C http://www-01.ibm.com/software/ucd/ucd.html ? List of useful books: http://www.uiwizards.com/suggestedReading.html 39 HCI Research in UCD