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T H E R O L E O F
S O C I A L
M E D I A
B Y S U M I T G U P T A
I N A D M I S S I O N P R O C E S S
W W W . S U M O N I . C O M
O V E R V I E W
The Admission Process
Social Media
Why Social Media?
Do's
Dont's
Takeaways
WHO AM I?
I am a Master's student at the United States
top Information School, Syracuse University
pursuing my major in Information
Management. I have Bachelor degree in
Computer Engineering from Mumbai, India
and. Before I joined Syracuse, I was one of
you who was contemplating day in day out as
to how do I stand myself out!
W H O A M I ?
S U M O N I G U P T A
S U M O N I G U P T A
S U M O N I G U P T A
One of the ways I knew was utilizing my
social media contacts and creating a strong
influencer network which will teach me the
nitty gritty of what foreign life is all about.
SOCIAL MEDIA PROFILES:
S U M O N I G U P T A
T R A D I T I O N A L W A Y
Prepare for Competetive Exams
Research College
College starts accepting applications
Send Test Scores
Write Statement of Purpose/Essay
Submit Letter of Recommendations
Submit any extra curricular
certificates
Send the applications
Wait for acceptance
Traditionally Students follow these steps
for applications
But wait. Did we miss something?.
Y E S !
B E F O R E S E N D I N G T H E A P P L I C A T I O N D E C I S I O N S , C O L L E G E S
N O W A D A Y S A R E R E S E A R C H I N G Y O U R P R O F I L E / B A C K G R O U N D
College Admissions Officers Today Include
Google or Facebook in Applicant Evaluations;
1 in 4
S T A T I S T I C S
Social media is community足
based content sharing,
communication, interaction
and interaction tool of this
millennial age
Profile on social media
reflects applicants true
personality which usually
cannot be gauged just by
reading SOP and Test Scores
W H A T I S
S O C I A L M E D I A ?
W H Y I S I T
I M P O R T A N T ?
W H A T A N D W H Y ?
of Report Discovering Information that
Negatively Impacted Prospective Students
35%
S T A T I S T I C S
Admissions officials are
looking at your online
profiles to get a sense of who
you truly are, so dont hide
your interests or personality
show them.
Admission officers don't
want someone who keeps
complaining about his/her
homework. They want
someone who is positive and
optimistic about his progress
B E
Y O U R S E L F
B E
P O S I T I V E
D O ' S
If there are things you dont
want the public or
admissions officials to see,
use the privacy settings to
restrict access to a full
account or to specific posts.
If you are underage, avoid
uploading pictures where
you are participating in
behaviors that could be
perceived negatively by
colleges
U S E P R I V A C Y
S E T T I N G S
A P P R O P R I A T E
P H O T O
D O ' S
Almost all good colleges
nowadays have a group
created either on Facebook
or LinkedIn for potential
students to ask questions or
get their doubts cleared. Be
active in those groups
You'd be surprised to unearth
some interesting pages about
you when you google your
name. You wouldn't want
admission officer to read a
comment you left on some
random blog ranting about
something
G O O G L E
Y O U R S E L F
P A R T I C I P A T E
I N O N L I N E
G R O U P S
D O ' S
Underage drinking,
smoking, or worse will put
a definite damper on your
future plans
Using F words in our posts
sounds fun but it's never
suggested to abuse or use
curse words online. Respect
your friends/colleagues
online
Everyone has that one
friend who keeps on tagging
you in an inappropriate
photos which you won't like
to be seen on your feed/wall.
de足tag yourself from such
posts
N O C U R S E
W O R D S
D O N ' T S T A Y
T A G G E D
D O N T ' S
Everyone on Social Media
thinks they are Lawers,
Economists, Decision
Makers and start ranting
about any changes made in
their country. There should
be a method to the madness.
Give constructive opinion,
but don't rant
You'll at times find yourself
in hot waters where the best
way out is to insult or bully
the guy to shut him up. Play
it safe, you don't have to post
anything on his wall, take it
on personal message
D O N ' T
R A N T
D O N ' T G O
O V E R B O A R D
D O N T ' S
If you wouldnt say
something in front of your
grandmother, dont say it
online.
WHICH SOCIAL NETWORK
IS THE BEST?
For this webinar/discussion, out of all the
social network mentioned on the right,I
prefer LinkedIn over any other social
network for following reasons
Its professional network
High probability of finding admission
officer or professor of the university on
LinkedIn
More Impactful
Insightful
Alumni Connections
W H I C H I S T H E B E S T ?
W H A T A R E M Y O P T I O N S ?
Linkedin
Facebook
Twitter
Quora
Youtube
Snapchat
You'd ask, how to find the
admission
officer/professor on
LinkedIn?
L E T M E S H O W T H E D E M O F O R Y O U
T A K E A W A Y S
Social Media is now integral
part of College Admission
decision足making
1 in 4 College Admission Officer
nowadays include social media
for application evaluations
Do's: Be yourself, positive,
participate in college groups,
review privacy settings
Dont's: Rant, risk too much, use
curse words
LinkedIn is the best network for
increasing your reach for
admissions
SHH?
Questions?
Connect with me
S U M O N I G U P T A
S U M O N I G U P T A
S U M O N I G U P T A
SOCIAL MEDIA PROFILES:
WEBSITE: WWW.SUMONI.COM
EMAIL: MAIL@SUMONI.COM
S U M O N I G U P T A
T H A T ' S A L L F O L K S
T H A N K
Y O U !
S U M I T G U P T A
W W W . S U M O N I . C O M

More Related Content

The role of Social Media in college admission process

  • 1. T H E R O L E O F S O C I A L M E D I A B Y S U M I T G U P T A I N A D M I S S I O N P R O C E S S W W W . S U M O N I . C O M
  • 2. O V E R V I E W The Admission Process Social Media Why Social Media? Do's Dont's Takeaways
  • 3. WHO AM I? I am a Master's student at the United States top Information School, Syracuse University pursuing my major in Information Management. I have Bachelor degree in Computer Engineering from Mumbai, India and. Before I joined Syracuse, I was one of you who was contemplating day in day out as to how do I stand myself out! W H O A M I ? S U M O N I G U P T A S U M O N I G U P T A S U M O N I G U P T A One of the ways I knew was utilizing my social media contacts and creating a strong influencer network which will teach me the nitty gritty of what foreign life is all about. SOCIAL MEDIA PROFILES: S U M O N I G U P T A
  • 4. T R A D I T I O N A L W A Y Prepare for Competetive Exams Research College College starts accepting applications Send Test Scores Write Statement of Purpose/Essay Submit Letter of Recommendations Submit any extra curricular certificates Send the applications Wait for acceptance Traditionally Students follow these steps for applications
  • 5. But wait. Did we miss something?. Y E S ! B E F O R E S E N D I N G T H E A P P L I C A T I O N D E C I S I O N S , C O L L E G E S N O W A D A Y S A R E R E S E A R C H I N G Y O U R P R O F I L E / B A C K G R O U N D
  • 6. College Admissions Officers Today Include Google or Facebook in Applicant Evaluations; 1 in 4 S T A T I S T I C S
  • 7. Social media is community足 based content sharing, communication, interaction and interaction tool of this millennial age Profile on social media reflects applicants true personality which usually cannot be gauged just by reading SOP and Test Scores W H A T I S S O C I A L M E D I A ? W H Y I S I T I M P O R T A N T ? W H A T A N D W H Y ?
  • 8. of Report Discovering Information that Negatively Impacted Prospective Students 35% S T A T I S T I C S
  • 9. Admissions officials are looking at your online profiles to get a sense of who you truly are, so dont hide your interests or personality show them. Admission officers don't want someone who keeps complaining about his/her homework. They want someone who is positive and optimistic about his progress B E Y O U R S E L F B E P O S I T I V E D O ' S
  • 10. If there are things you dont want the public or admissions officials to see, use the privacy settings to restrict access to a full account or to specific posts. If you are underage, avoid uploading pictures where you are participating in behaviors that could be perceived negatively by colleges U S E P R I V A C Y S E T T I N G S A P P R O P R I A T E P H O T O D O ' S
  • 11. Almost all good colleges nowadays have a group created either on Facebook or LinkedIn for potential students to ask questions or get their doubts cleared. Be active in those groups You'd be surprised to unearth some interesting pages about you when you google your name. You wouldn't want admission officer to read a comment you left on some random blog ranting about something G O O G L E Y O U R S E L F P A R T I C I P A T E I N O N L I N E G R O U P S D O ' S
  • 12. Underage drinking, smoking, or worse will put a definite damper on your future plans
  • 13. Using F words in our posts sounds fun but it's never suggested to abuse or use curse words online. Respect your friends/colleagues online Everyone has that one friend who keeps on tagging you in an inappropriate photos which you won't like to be seen on your feed/wall. de足tag yourself from such posts N O C U R S E W O R D S D O N ' T S T A Y T A G G E D D O N T ' S
  • 14. Everyone on Social Media thinks they are Lawers, Economists, Decision Makers and start ranting about any changes made in their country. There should be a method to the madness. Give constructive opinion, but don't rant You'll at times find yourself in hot waters where the best way out is to insult or bully the guy to shut him up. Play it safe, you don't have to post anything on his wall, take it on personal message D O N ' T R A N T D O N ' T G O O V E R B O A R D D O N T ' S
  • 15. If you wouldnt say something in front of your grandmother, dont say it online.
  • 16. WHICH SOCIAL NETWORK IS THE BEST? For this webinar/discussion, out of all the social network mentioned on the right,I prefer LinkedIn over any other social network for following reasons Its professional network High probability of finding admission officer or professor of the university on LinkedIn More Impactful Insightful Alumni Connections W H I C H I S T H E B E S T ? W H A T A R E M Y O P T I O N S ? Linkedin Facebook Twitter Quora Youtube Snapchat
  • 17. You'd ask, how to find the admission officer/professor on LinkedIn? L E T M E S H O W T H E D E M O F O R Y O U
  • 18. T A K E A W A Y S Social Media is now integral part of College Admission decision足making 1 in 4 College Admission Officer nowadays include social media for application evaluations Do's: Be yourself, positive, participate in college groups, review privacy settings Dont's: Rant, risk too much, use curse words LinkedIn is the best network for increasing your reach for admissions
  • 20. Connect with me S U M O N I G U P T A S U M O N I G U P T A S U M O N I G U P T A SOCIAL MEDIA PROFILES: WEBSITE: WWW.SUMONI.COM EMAIL: MAIL@SUMONI.COM S U M O N I G U P T A
  • 21. T H A T ' S A L L F O L K S T H A N K Y O U ! S U M I T G U P T A W W W . S U M O N I . C O M