The romanian handball
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In 2015, Romanian handball saw great success across multiple national teams. 29% of Romanians follow handball, an 8% increase from 2014. All Romanian national teams qualified for their respective final tournaments in 2015, with the women's youth team winning the European Championship and men's youth team eliminating Croatia and Slovenia. Handball games involving Romanian national teams saw record attendance and television viewership. The future of Romanian handball looks promising, with initiatives to engage youth and expand the fanbase.
The romanian handball
- 2. 29% of Romanians declare they follow handball +8% vs . 2014 Source: SNA 2015
- 3. 42% 35% 29% Read, watch or play it
- 4. In 2015, ALLnational teams involved, QUALIFIED to the final tournaments
- 5. Women Senior Qualified to the World Championship Denmark, December 2015 Eliminated the Vice-World Champions: Serbia
- 7. Women Youth Qualified to the European Championship Spain, July 2015 Go as the World Champions to fight for medals
- 8. Men Youth (U21) Qualified to the World Championship Brazil, July 2015 Eliminated: - the Vice-World Champions: Croatia - The World Championship Semi-Finalist: Slov enia
- 9. Women Juniors (U17) Qualified to the European Championship Macedonia, August 2015
- 10. Men Senior Qualified to the next round of the qualifying pha se of the World Championship Eliminated: Italy and Kosovo
- 12. THE ONLY TEAM SPORTS IN ROMANIA TO CONSTANTLY QUALIFY TO FINAL TOURNAMENTS & FIGHT FOR MEDALS
- 13. THE ONLY NATION IN THE WORLD THAT HAD BEEN TO ALL THE WOMEN WCs
- 15. HC Odorheiul Secuiesc won the Challenge Cup 2015
- 16. HC Baia Mare played the quarter finals of the Champions League
- 17. 2015, the year of the re-launch of the Romanian Handball Brand
- 18. THE DREAM To make Romanians proud with the Romanian Handball
- 34. THE ROMANIAN HANDBALL SONG: Cu cciulile pe frunte
- 37. In 2015, SOLD OUT at all the games of the Romanian National Teams (Senior/Youth/Junior; Women / Men)
- 40. Cluj-Napoca x 3 Turda x 2 Roman x 3 Resia x 1 Piteti x 3 +35 000 spectators
- 42. Fans attended also the away games
- 44. Highest number ever of handball games live on TV
- 45. LIVE ON TV IN 2015: MORE THAN 130 GAMES INVOLVING ROMANIAN TEAMS
- 46. Highest number ever of handball news on TV
- 47. More than 400 news on the major channels Estimated worth: more than 600 000 euro
- 48. MASTER CLASS WITH TOMAS RYDE FOR THE ROMANIAN JOURNALISTS & BLOGGERS
- 49. Very strong relationship with the core fan groups
- 52. Limited edition containing GOLD from the GOLD MEDALS 3 000 posters across the country)
- 56. Free travel & tickets to the Serbia Romania game for more than 200 fans
- 57. Very strong marketing campaigns to promote the National Teams games
- 58. INTERNET, OUTDOOR & POSTER CAMPAIGN TARGETING THE DEDICATED FANATICS
- 66. WoM & internet campaign targeting the amateur handball community
- 67. WoM & internet & poster campaign targeting the business community SOLD OUT EVENT
- 68. Very strong CSR campaigns
- 69. MASTER CLASS WITH TOMAS RYDE (NATIONAL TEAM COACH) FOR THE ROMANIAN SPORTS HIGH-SCHOOL TEACHERS
- 70. SPECIAL PROJECTS WITH ROMANIAN UNIVERSITIES (CSR)
- 72. Live first hand the sports journalist experience!
- 73. MATEI PSATTA Social Media Director ILeo LORAND (BOI) BALINT Marketing Director FRH CTLIN STRIBLEA Jurnalist, blogger (www.striblea.ro) MIRCEA TOMESCU Brand & Comm Director BRD SOCIETE GENERALE
- 76. WORK ON THE MARKETING OF HANDBALL Universitatea Transilvania Brasov IAA, SNSPA Bucuresti & Olanda Scoala AD*C Romania
- 81. More than 150 young people involved as volunteers
- 82. SPECIAL PROJECTS FOR FANS WITH DISABILITIES (CSR)
- 85. THE FIRST EVER POSTER FOR BLIND PEOPLE MORE THAN 20 BLIND PEOPLE HAD BEEN I N THE CROWD FOR THE ROMANIA SERBIA GAME
- 86. THE FIRST EVER FAN T-SHIRTS FOR BLIND PEOPLE
- 93. NEXT ON THE ROMANIAN HANDBALL
- 94. Handball Events Handball & Education Kids 3-7 y.o. - First Color Book inspired from the Romanian Handball History Kids 10-14 y.o. - Master Coach Sessions for sports teachers with FRH Senior Coaches - Handball balls in every school Young 18-23 y.o. - Special Project with Bucharest University to build the first Romanian Robokeeper - Young Reporters for the National Team at Home Games - Business Case Studies / working on the Handball business for students studying business - Conferences in Universities around the country the Marketing of Sports Young Professionals Sports Marketing Conference Women World Championships (WC) Denmark December 2015 - Objective: qualify to the Olympic Games - In the group stage we play against Norway, Spain, Russia, Kazakhstan, Costa Rica Women European Championships Qualification (EC) Objective: qualify Trofeul Carpai 2016 Participation: top class teams Women Youth EC - Objective: medals Women Junior EC - Objective: medals Men EC Qualifications - Objective: top 12 Men WC Qualifications - Objective: top 12 Men Youth WC (Brazil, July 2015) - Objective: top 12 Romanian Handball Leagues (women & Men) More than 200 games more than 60% live on TV - Women: one of the strongest in the world; CSM Bucharest, HCM Baia Mare and Corona Brasov the strongest teams - Men: strongest in the last 10 years with many foreign player s involved; Dinamo Bucharest, Minaur Baia Mare, CSM Bucharest, Odorheiul Secuiesc, HCM Constanta Romanian Cup Romanian Supercups Handball & CSR People with Disabilities - Build a strong community of handball fans Telefonul Copilului - Special partnership to offer all the kids playing handball a platform where they can be heard, receive advices and counseling in case they feel they need it
- 95. THE TEAM & THE PARTNERS
- 97. LORAND BALINT Marketing Director FRH Managing Director Leo Burnett Romania CTLIN STRIBLEA Journalist, blogger (www.striblea.ro) VIOREL SAMOIL Head of Design FRH Senior Art Director Publicis RALUCA PUN Marketing Manager CEE Strauss Group ROXANA COZARU Art Director TBWA Romania TIBERIU COMAN Copywriter TBWA Romania Marketing Department
- 98. Brand Strategy, Ideas and creativity, Social Media and Digital, Production, Internal Communications Public Relations services Human Resources, Organizational Behavior, Operations Management Marketing Research services